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Twitter 101

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Twitter 101

  1. 1. Twitter 101<br />
  2. 2.
  3. 3. This is Australia<br />We are 2.39 % of users<br />We contribute 2.63 % total tweets<br />(0.64% from Sydney – top 10 city)<br />We count for 1.8% of traffic<br />Twitter is the 12th most visited website in Australia<br />Source: Sysomos<br />
  4. 4. > 50 million tweets per day globally<br />10 billion tweets sent by March 2010<br />
  5. 5. When to use it<br />Customer service<br />@bigpondteam<br />@askseesmic<br />Promotion<br />@Zappos<br />@iSpyLevis<br />Broadcast<br />@smhnews<br />@sydtraffic_city<br />Celebrities<br />@stephenfry<br />Personal/Networking<br />@servantofchaos<br />@ozdj<br />Dell<br />Follow Dell on Twitter<br />
  6. 6. When to use it<br />Monitor mentions<br />Monitter<br />Interactive Chats/Back chats<br />#eventprofs <br />Summary<br />Tweet Chat<br />#adtechsf<br />#smx<br />Search engine<br />Twitter search<br />TV<br />@abcqanda<br />#masterchef #origin #melbournecup<br />
  7. 7. #hash tags connect conversations<br />#smx<br />Prefix a keyword with # to join the conversation<br />#adtechsf<br />
  8. 8. Get started<br />Your first steps on Twitter<br />
  9. 9. Upload a profile image (stylised logo, photo, hero pic)<br />Secure a username<br />Write a bio and link to a page with more information<br />Write an introductory tweet (acknowledge if you’re in for a slow start)<br />
  10. 10. For multiple search terms, put quotations around exact phrases<br />Search by location<br />
  11. 11. Enter search query and hit enter<br />Save the search to your dashboard<br />
  12. 12. Retweet interesting and relevant information<br />Follow other accounts<br />Share your information<br />Start conversations<br />Have some fun!<br />
  13. 13. Mandi Bateson | Digital Director | @mab397<br />