GBACC Business & Breakfast presentation 1-2011
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This is the Keynote presentation I used for the 1-20-2011 Green Bay Area Chamber of Commerce Business & Breakfast series.
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GBACC Business & Breakfast presentation 1-2011
- 1. SOCIAL MEDIA Making it a part of your business
- 2. KIAR OLSON Director of New Media & Bacon Lover Element @macdesign13 macdesign13.wordpress.com goelement.com #SMBIZBREAK
- 3. WHAT IS SOCIAL MEDIA?
- 4. WHAT IS SOCIAL MEDIA? The best way to define social media is to break it down. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication.
- 5. ISN’T SOCIAL MEDIA ONLY FOR INDIVIDUALS?
- 6. ISN’T SOCIAL MEDIA ONLY FOR INDIVIDUALS? No. How’s that for an answer?
- 7. WHY?
- 8. WHY? • Social Media can help you interact with your CUSTOMERS!
- 9. WHY? • Social Media can help you interact with your CUSTOMERS! • Provide value added customer service
- 10. WHY? • Social Media can help you interact with your CUSTOMERS! • Provide value added customer service • Give you exposure in a new marketplace
- 11. WHY? • Social Media can help you interact with your CUSTOMERS! • Provide value added customer service • Give you exposure in a new marketplace • Increase your ability to share your knowledge with people looking for your products/ services
- 12. HOW CAN MY BUSINESS USE SOCIAL MEDIA?
- 13. HOW CAN MY BUSINESS USE SOCIAL MEDIA? • By leveraging your companies current brand
- 14. HOW CAN MY BUSINESS USE SOCIAL MEDIA? • By leveraging your companies current brand • Testing new products out to early adopters
- 15. HOW CAN MY BUSINESS USE SOCIAL MEDIA? • By leveraging your companies current brand • Testing new products out to early adopters • Positive PR & damage control
- 16. HOW CAN MY BUSINESS USE SOCIAL MEDIA? • By leveraging your companies current brand • Testing new products out to early adopters • Positive PR & damage control • Keeping in touch with your customers
- 17. HOW CAN MY BUSINESS USE SOCIAL MEDIA? • By leveraging your companies current brand • Testing new products out to early adopters • Positive PR & damage control • Keeping in touch with your customers • Interacting with current customers and gaining new ones
- 18. HOW DO I GET STARTED?
- 19. HOW DO I GET STARTED? twitter facebook youtube Flickr LinkedIn myspace delicious AIM WordPress Blogger
- 22. WHERE TO START
- 23. WHERE TO START • Set up your goals. • Do you want to build a community or just gain followers?
- 24. WHERE TO START • Set up your goals. • Do you want to build a community or just gain followers? • Find out where your customers are.
- 25. WHERE TO START • Set up your goals. • Do you want to build a community or just gain followers? • Find out where your customers are. • Choose the Social Media outlet that is right for you
- 26. WHERE TO START • Set up your goals. • Do you want to build a community or just gain followers? • Find out where your customers are. • Choose the Social Media outlet that is right for you • Start small • Do your first SM outlet correct and be consistent
- 27. SOCIAL MEDIA
- 29. SOCIAL MEDIA • LinkedIn.com • twitter.com
- 30. SOCIAL MEDIA • LinkedIn.com • twitter.com • facebook.com
- 31. SOCIAL MEDIA • LinkedIn.com • twitter.com • facebook.com • youtube.com
- 32. SOCIAL MEDIA • LinkedIn.com • foursquare.com • twitter.com • facebook.com • youtube.com
- 33. SOCIAL MEDIA • LinkedIn.com • foursquare.com • twitter.com • wordpress.com • facebook.com • youtube.com
- 34. SOCIAL MEDIA • LinkedIn.com • foursquare.com • twitter.com • wordpress.com • facebook.com • blogger.com • youtube.com
- 35. SOCIAL MEDIA • LinkedIn.com • foursquare.com • twitter.com • wordpress.com • facebook.com • blogger.com • youtube.com • Flickr.com
- 36. RESOURCES
- 37. RESOURCES • Hootsuite.com • SocialMention.com Manage multipul SM outlets Track your social media reach • TweetDeck Twitter client • TwitterAnalyzer.com Twitter stats • bit.ly URL shrinker • Twellow.com Advanced search for Twitter
- 38. MARKETING PLAN
- 39. MARKETING PLAN • Tocreate a Social Media addition to your marketing plan you need to focus on one or two things and do them well.
- 40. MARKETING PLAN • Tocreate a Social Media addition to your marketing plan you need to focus on one or two things and do them well. • Track the results you are looking for. Set metrics.
- 41. MARKETING PLAN • Tocreate a Social Media addition to your marketing plan you need to focus on one or two things and do them well. • Track the results you are looking for. Set metrics. • Be consistent with your efforts.
- 42. MARKETING PLAN • Tocreate a Social Media addition to your marketing plan you need to focus on one or two things and do them well. • Track the results you are looking for. Set metrics. • Be consistent with your efforts. • Create an events calendar of what you are going to cover with Social Media.
- 43. EVENTS CALENDAR
- 44. EVENTS CALENDAR • January - talk about goals • July - company info • Febuary - show off a great • August - youth participation customer • September - positive press • March - new product launch • October - changes in industry • April - community events • November - giving thanks to • May - employee showcase partners • June - trade issues • December - year in review
- 45. KIAR OLSON Director of New Media & Bacon Lover Element @macdesign13 macdesign13.wordpress.com goelement.com
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