1. GIVE YOUR SALES TEAM AN
UNFAIR
COMPETITIVE
EDGE
U N L E A S H T H E I R T R U E P O T E N T I A L …

2. SALES IN CRISIS
58% of deals end in “no decision”
- SBI
Only 54% of salespeople made quota in 2015 (only 30% in SaaS)
- CSO INSIGHTS
Only 46.3% of forecasted deals closed in 2015
(ACCORDING TO SALES COACHING EXPERT ROB JEPPSEN
YOU HAVE A HIGHER CHANCE OF WINNING AT CRAPS IN VEGAS AT 49.4%)
THE ANSWER ISN’T MORE OF THE SAME
For nearly a decade consulting and advising executives and sales leaders at business of all
sizes, I’ve seen the usual levers of compensation, restructuring, CRM, sales tools and sales skills
training pulled in various combinations in the hopes that something will work to “get my B
players to perform like my A players.”
Few leaders would argue that there isn’t an opportunity for their sales force to improve
significantly. However, the means for improvement remain elusive. Otherwise, those solutions
would be in place and the improvement gap would be closed.
In the absence of clear alternatives, leadership resorts to the “more” button - more activity,
more sales skills training, more tools, more rewards and penalties - and as a last resort, firing
and restructuring…before ‘rinsing and repeating.’
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3. MINDSET:
THE MISSING PIECE
TO GROW AND
SUSTAIN SALES
PERFORMANCE
“80% of success in life is psychology and 20% in mechanics”
TONY ROBBINS
GETTING MORE OF YOUR B PLAYERS TO PERFORM LIKE
YOUR A PLAYERS
So if the answer to improving sales performance doesn’t lie in ‘rinse and repeating’ what you’ve
tried before, what IS the answer?
Science Fact: Happier salespeople sell 38% more
The Peak Performance Mindset program is based on the latest scientific research in
neuroscience, positive and cognitive psychology and over 3 decades of Selling Power magazine
interviews with high-performing leaders in business, sports, and entertainment.
The Peak Performance Mindset program is specifically designed to help your sales managers
and sales people to achieve significantly higher levels of sales success by modelling and
adopting the mindset of A players.
There is no other workshop like this on the market. It’s unique. Your salespeople will become
highly aware of and be able to harness the power of their “Inner CEO” – what science reveals as
the key center of the brain that regulates and improves what we do on a daily basis.
Participants will be lead on a journey of discovery where they will learn how to take 12
proven steps that will help them create and maintain a peak performance mindset - and
improve sales performance.
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4. RESULTS & TESTIMONIALS
PEAK PERFORMANCE MINDSET WORKSHOP FEEDBACK:
“I nearly doubled the team sales record. Shifting my mindset, not settling for
hitting or slightly beating quota, and instead striving to double what anyone else
that’s part of this team has ever done in a month had had a great impact on my results!”
JIM SEXTON, SENIOR ACCOUNT MANAGER
“The Peak Performance Mindset has completely transformed the way that
ConnectAndSell Account executives sell. The team went from having 25 conversations
a week per rep to more than double. We achieve the highest quarter in the history of the
company. I’ve decided to apply the same formula and realized my dream of publishing
my first book in record time – 90 days.”
CHAD BURMEISTER, VP SALES
“By applying the visualization practices and developing a positive mindset and belief in my
abilities, I got a hole-in-one on the very first hole. Not only did that experience forever change
my confidence to my golf game, but I brought that empowered mindset to the workplace.”
CHRISTINE HANKS, ACCOUNT MANAGER
“I learned what it takes to think like a peak performer. A person’s mindset
truly impacts their performance. I can’t wait to incorporate this.”
RON S. LAVINE, MBA AND CEO
“Shifting to a positive mindset in life may seem impossible; we are so used to the opposite.
Gerhard provided the right amount of data and inspiration to get us on this new path. Gerhard
has taken the principles of self-development, neuro-science,
positive psychology and mindfulness and packaged this into a roadmap
for sales professionals so they can achieve tangible results.”
FREYA BOULAKBECHE, DIRECTOR MID-MARKET
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5. WORKSHOP OVERVIEW
COURSE OBJECTIVES
• Improve sales performance: Happier sales people sell 38% more!
• Increase quota attainment
• Reduce turnover
• Reduce sales anxiety, anger, low self esteem and depression
• Improve health and energy
• Reduce costs associated with negative mindset and negative coping
LEARNING OBJECTIVES
(WORKSHOP AND 12 WEEK CADENCE)
PART 1. The Mindset Foundation, introduces participants to the idea that their mindset was
developed in three stages: First, the implanted, second, the imprinted and third,
the inspired Mindset. The goal is for participants to look within and learn how to
strengthen their Mindset foundation and uncover their dreams and goals. The key
realization is that the stronger the foundation, the greater the chances of growing a
Mindset capable of reaching Peak Performance.
PART 2. The Inner CEO, is responsible for the salesperson’s Mindset Operating System (MOS)
– the ways the salesperson thinks, feels, and behaves. This is a fairly new concept
that’s been uncovered by recent research in neuroscience and brain imaging. When
activated, the Inner CEO makes adjustments and changes to the way people behave
and make decisions.
PART 3. Self-Management, consists of three components: self-regulation, self-talk and self-
activation. All participants will gain awareness of their strengths in these vital areas and
they will learn proven techniques that will help them stay calm and positive in difficult
situations at work. They will learn how to eliminate negative self-talk and also learn how
to tap into the hidden energy reservoirs needed to excel.
PART 4. Mindset Growth, are the opportunities for helping participants expand their ability
to quiet their minds, achieve inner peace and integrate a no-limit mindset into their
professional and personal lives. Participants will also work on defining their life’s
purpose and identify the connections between their work and higher meaning. The
growth mindset will accelerate their progress towards peak performance.
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6. SUGGESTED WORKSHOP
SCHEDULE
THE COMPLETE COURSE CONSISTS OF FOUR PARTS.
9:00 - 10:30 Part 1 Mindset Foundation (90 minutes)
10:30 - 11:00 Morning break
11:00 - 12:30 Part 2 The Inner CEO (90 minutes)
12:30 - 1:30 Lunch break
1:30 - 3:00 Part 3 Self Management (90 minutes)
3:00 - 3:15 Break
3:15 - 4:45 Part 4 Mindset Growth (90 minutes)
4:45 - 5:00 Wrap up, evaluation
Your workshop can be delivered in one day, two half-day sessions, a 2 hour overview or four mini
sessions.
Every salesperson receives a Peak Performance Mindset Workbook before starting
the program. The workbook offers deeper insights into the content and contains many
educational activities designed to create the “aha” moments that will promote greater insight
and rapid change.
Each participant will also receive a copy of the Peak Performance Mindset Journal that will
challenge them every day for 12 weeks to dig deeper, reach higher and hack their Mindset
to reach peak performance. In addition, every participant will get access to the weekly Peak
Performance Mindset Assessments online.
WHO SHOULD ATTEND
Progressive, highly aware business leaders, sales leaders and salespeople who want to improve
sales results and are open to new ways of doing things.
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7. ABOUT MATT CONWAY
Matt Conway has an immediate and
positive impact on the companies
that engage him and the individuals
who come in contact with him – on
professional and personal levels.
Matt’s background in new business
sales, sales leadership, executive
leadership, go-to-market strategy,
coupled with his ability to ‘lead
from the front’—driving dramatic
tactical results—makes him both a
valued advisor to executives and a
respected mentor to employees.
Matt is also certified to deliver
Selling Power’s Peak Performance
Mindset workshop.
Prior to founding “That Access Chap” his ‘Executive Access’ consulting, copywriting, mentoring
and speaking business, Matthew spearheaded the growth of various technology startups,
professional services, consulting and multinational firms including Franklin Covey Sales
Performance Practice, a Microsoft participated company, Nokia, a Chasm Group affiliate and
Michael Page amongst others. Executive responsibilities included launching new markets,
sales and marketing, alliances, industry initiatives, regional roll outs, business planning and
restructuring.
Matthew has had a wealth of international experience having lived and worked in countries
like the Gambia, Nepal, Bangladesh, Indonesia, Sweden, UK , Canada and the USA. Matthew
resides in Newmarket, Ontario, Canada with his young family.
Matthew has a B.A. Hons in International Development Studies from the University of Kent,
Canterbury, United Kingdom.
In his spare time Matthew enjoys the great Canadian outdoors with his lovely wife and three
children, personal development (Matthew is a Certified NLP Coach), squash, hiking/camping/
fishing, pointing dog training and cooking, BBQ in particular.
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8. A SELECTION OF FORMER
CLIENTS SAY ABOUT MATT
“Working with Matt was a pure joy. The excitement and passion he brought to our team excited
every one of us. Matt came well prepared with relevant solutions. Without a doubt we will use
Matt again and I have no reservations in recommending him to any company.”
HOWARD KRAMER, COO LISTRAK
“An hour into our first meeting, I realized Matthew was going to be an exceptional business
partner. After carefully listening and understanding our needs, Matthew crafted an approach
that is delivering strong results.”
MARK SERGOT, VP GLOBAL SALES FAIRMONT RAFFLES HOTELS INTERNATIONAL
“Matthew’s recent training session for School Space Media’s was spot-on. He met with our
team, extracted the necessary info to formulate a great program and then delivered thereon.
Within a few days of the completion of our training, we were seeing results. Matt has helped us
improve our team’s effectiveness efficiency.”
BRIAN NICHOLSON, PRESIDENT, SCHOOL SPACE MEDIA
“Matthew is a true professional, with great skills and a keen sense of the true meaning of
Helping Clients Succeed. His training skills are absolutely captivating, real, and enjoyable. If you
are looking for an individual who will deliver what you ask for then I highly recommend you give
Matthew a call.”
STEVE ANDERSON, VP SALES BLACKBOX NETWORK SERVICES
For more information on Peak Performance Workshops or
Executive Access Programs, please contact Matt Conway at:
matt@thataccesschap.com
Cell: +1 647 402 2096
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