Disampaikan bersama Institut Penulis Indonesia (IPI)

1. Case Studies: Utilizing the
Internet tools
Memanfaatkan ledakan data dan informasi dari dunia Internet..

2. Learn something..
• Google Advanced Search
• Microsoft Bing Search
• Google Advanced Image Search
• YouTube Filtered Search
• Google Advanced Video Search
• Google Alerts
• Why Google is better?
• The world of Facebook
• Searching from Facebook
• Searching Facebook from Google
• Facts about Twitter
• Facts about Instagram
• Deep Web/Dark Web
• IFTTT

3. Google Advanced Search
Searching deep into the Internet

4. Google Advanced Search

5. Google Advanced Search

6. Google Advanced Search

7. Google Advanced Search

8. Google Advanced Search: Common search
techniques
• Search social media
Put @ in front of a word to search social media. For
example: @twitter
• Search for a price
Put $ in front of a number. For example: camera $400
• Search hashtags
Put # in front of a word. For example:
#throwbackthursday
• Exclude words from your search
Put - in front of a word you want to leave out. For
example, jaguar speed-car
• Search for an exact match
Put a word or phrase inside quotes. For example, "tallest
building"
• Search for wildcards or unknown words
Put a * in your word or phrase where you want to leave a
placeholder. For example, "largest * in the world"
• Search within a range of numbers
Put .. between two numbers. For example, camera
$50..$100
• Combine searches
Put "OR" between each search query. For example,
marathon OR race
• Search for a specific site
Put "site:" in front of a site or domain. For example,
site:youtube.com or site:.gov
• Search for related sites
Put "related:" in front of a web address you already know.
For example, related:time.com
• Get details about a site
Put "info:" in front of the site address
• See Google’s cached version of a site
Put "cache:" in front of the site address

9. Google
search
operator

10. Microsoft Bing Search
Video footage from Microsoft Bing

11. Microsoft Bing Search: Web

12. Microsoft Bing Search: Videos

13. Microsoft Bing Search: Videos

14. Microsoft Bing Search: Review

15. Google Advanced Image Search

16. Google Advanced Image Search

17. Google Advanced Image Search

18. Google Advanced Image Search

19. Google Advanced Image Search

20. YouTube Filtered Search

21. Google Advanced Video Search

22. Google Advanced Video Search

23. Google Advanced Video Search

24. Google Alerts / Lansiran

25. Google Alerts / Lansiran

26. Google Alerts / Lansiran

27. Google Alerts / Lansiran

28. Why Google is better then the rest?
• Google had the head start: Google started in 1999, while Microsoft
seriously started the search engine efforts only in 2005.
• Google has a lot bigger data: Most search engine algorithms rely on past
user data to power the current version of algorithms.
• Ability to attract better talent: Google, due to its reputation of being a
more innovative and a more developer friendly company, and because of
its market position, was able to attract much better talent.
• Google invested more resources: Google always had more people working
on search, they had more machines devoted to their search systems and
overall they invested more money in their search engine.
• Company focus: For most of the time it's been in existence, Google's main
focus as a company has been to build the best search engine in the world.
Sumber: Forbes Tech

29. The world of
Facebook
• Every 15 minutes there are over 49
million posts
• Facebook is adding 7,246 people every
15 minutes or 8 per second
• 79% of all users are accessing Facebook
from their mobile
• There are 745 million daily mobile users
• Every minute there are 150,000
messages sent

30. The world of Facebook
• There are 100,000 friend requests
every 10 minutes
• There are 500,000 Facebook “likes”
every minute
• Facebook generates $1.4 million in
revenue every hour
• In November 2014 the number of
video uploads to Facebook exceeded
YouTube video uploads
• Nearly 73% of Facebook’s ad revenue
comes from mobile advertising
• Facebook earns $2.5 billion a quarter
from mobile advertising
• People share 1.3 million pieces of
content on Facebook every minute of
every day
• Photo uploads are 350 million per day
• Users spend 21 minutes per day on
average on Facebook
• 66% of all millennials (15-34 year olds)
use Facebook
• People spend 927 million hours a
month playing Facebook games

31. Searching from Facebook

32. Searching from Facebook

33. Searching Facebook from Google
• Facebook is a closed private platform
• Google crawling bots have limited access to Facebook
database
• Google only shows Facebook’s publicly shared (personal
accounts, pages, groups, photos, videos, notes, and links)
• The best way is to search Facebook from its own search
engine

34. Searching Facebook from Google

35. Searching Facebook from Google

36. Searching Facebook from Google

37. Facts about Twitter: History statistics
• Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz
Stone, and Noah Glass and launched in July 2006
• Jack Dorsey sent the first ever Tweet on 21 Mar 2006
• In August 2007 the hashtag debuts, first proposed by user
@chrismessina
• On 15 January 2009, a US Airways flight crashed on NYC’s Hudson
River. A photo posted to Twitter broke the news before traditional
media, highlighting Twitter’s role in breaking news
• In March 2015, Twitter acquired Periscope for $86m
Sumber: (2016)

38. Facts about Twitter: User statistics
• There are 310M monthly active users
• A total of 1.3 billion accounts have been
created
• Of those, 44% made an account and left
before ever sending a Tweet
• Only 550 million people have ever sent a
Tweet
• 500 million people visit the site each
month without logging in
• 29.2% of US social media users are
Twitter users
• 80% of active users access the site via
mobile
• 208 is the average number of followers
• 391 million accounts have no followers at
all
• Katy Perry has the most followers, with
over 87m
• Journalists make up 24.6% of verified
accounts
• 83% of the world’s leaders are on Twitter
• 79% of accounts are held outside of the
U.S.
• Twitter estimates 23m of its active users
are actually bots
Sumber: (2016)

39. Facts about Twitter: History statistics
Sumber: (2016)

40. Facts about Twitter: Financial statistics
• Twitter earned $595m in revenue in Q1 of 2016
• There are 3,900 employees
• Twitter finally turned a profit last year, posting net income of $7
million in Q4 of 2015
• On November 7, 2013, Twitter priced their IPO at $26 per share. By
May 17, 2016, the price had fallen to $17.75
Sumber: (2016)

41. Facts about Twitter: Usage statistics
• There are 500 million Tweets sent each day. That’s 6,000 Tweets every
second
• The most retweeted Tweet has 3.33m RTs
• ‘Tears of joy’ is the most Tweeted emoji, with 14.5 billion Tweets
• During the 2014 FIFA World Cup Final, 618,725 tweets were sent in a single
minute
• A day’s worth of Tweets would fill a 10 million page book
• Twitter’s top 5 markets (countries) account for 50% of all Tweets
• It took 3 years, 2 months and 1 day to go from the first Tweet to the
billionth
Sumber: (2016)

42. Facts about Twitter: Marketing statistics
• 65.8% of US companies with 100+ employees use Twitter for marketing
• 77% of Twitter users feel more positive about a brand when their Tweet
has been replied to
• 58% of top brands have over 100,00 followers on Twitter
• 92% of companies Tweet more than once a day, 42% Tweet 1-5 times a day,
and 19% Tweet 6-10 times a day
• The average Twitter user follows five businesses
• 80% of Twitter users have mentioned a brand in a Tweet
• 54% of users surveyed by Twitter reported that they had taken action after
seeing a brand mentioned in Tweets (including visiting their website,
searching for the brand, or retweeting content)
Sumber: (2016)

43. Facts about Twitter: Marketing statistics
• The last two years have seen a 2.5x increase in customer service
conversations on Twitter
• 60% of consumers expect brands to respond to their query within the hour,
but the average is 1 hour 24 minutes.
• 76% of consumers are likely to recommend the brand following friendly
service
• Companies using Twitter for customer service see a 19% lift in customer
satisfaction
• Tweets with images receive 18% more click throughs, 89% more likes, and
150% more retweets.
• In the 2016 Q1 shareholder letter, Twitter revealed total ad
engagements grew 208% year-on-year
Sumber: (2016)

44. Facts about Instagram: History statistics
• Instagram launched on October 6, 2010
• The first ever photo was posted by Kevin Systrom (@kevin) on Jul 16,
2010 (above)
• The network was bought by Facebook on 9 April 2012, for $1 billion
• At the time, Instagram had only 30 million users
• Instagram introduced advertising for select brands in October 2013,
but didn’t open up advertising for all until September 2015.

45. Facts about Instagram: History statistics
Sumber: (2016)

46. Facts about Instagram: Financial and user
statistics
• In 2015, Instagram was forecasted to bring in $595m in mobile ad revenue
• By 2017, Instagram’s global mobile ad revenues will reach $2.81 billion
• Instagram now has 400 million active users
• 75% of Instagram users are outside the US
• Over 60% of users log in daily, making it the second most engaged network
after Facebook
• 30% of internet users are now on Instagram
• 90 percent of Instagram users are younger than 35
• The most followed brand is National Geographic, with 48.4m followers.
Sumber: (2016)

47. Facts about Instagram: Usage statistics
• Over 40 billion photos have been shared
• Instagram clocks up 3.5 billion likes every day
• On an average day, 80 million photos are shared
• Instagram usage has doubled in the last two years
• Selena Gomez has the most amount of followers, with 69.5m
• A photo of Kendall Jenner is the most popular ever, with 3.5 million likes
• One study found that 8% of accounts are fake
• The same study showed 29.9% of accounts are ‘inactive’, posting one or fewer
photos or videos in a month
• When Instagram introduced videos, more than 5 million were shared in 24 hours
• Pizza is the most popular Instagrammed food, followed by sushi and steak
Sumber: (2016)

48. Facts about Instagram: Usage statistics
Sumber: (2016)

49. Facts about Instagram: Marketing statistics
• 48.8% of brands are on Instagram. By 2017, this is predicted to rise to
70.7%
• If we only look at the top 100 brands in the world, 90% have an Instagram
account
• 96% of US fashion brands are on Instagram
• Outside China, almost 50% of Instagram users conduct product research on
social media
• Engagement with brands on Instagram is 10 times higher than Facebook,
54 times higher than Pinterest, and 84 times higher than Twitter
• Over a third of Instagram users have used their mobile to purchase a
product online– making them 70% more likely to do so than non-users
Sumber: (2016)

50. Facts about Instagram: Marketing statistics
• 32% of US teens list Instagram as their most important social network,
more than any other social network
• 50% of Instagrammers follow brands, making them the social networkers
who are most likely to do so
• Posts that include another handle gain 56% more engagement
• Posts with at least one hashtag gain 12.6% more engagement
• And posts with a location receive 79% more engagement
• Photos see more engagement than videos on Instagram
• The average engagement per post has grown by 416% compared to two
years ago
• 70% of the most used hashtags are branded
Sumber: (2016)

51. Deep Web and Dark Web

52. Deep Web and Dark Web

53. How to go to deep web?
• The deep web is the place where anonymity is the key factor.
• To stay anonymous, do these following things:
• First, you must install the Tor Browser.
• To prevent the theft of your personal data and avoiding data breach, you have
to setup a VPN to hide your IP.
• Hidden Wiki links are the best place to start for the newbies.
• Get to know how to register and purchase from various Darknet markets.
• In order to purchase from these markets, you need to buy Bitcoins from top
Bitcoin vendors.
• Stay safe, understand things first before taking action.

54. Deep Web (2015) –
Documentary Film
A feature documentary that explores the rise of a new
Internet; decentralized, encrypted, dangerous and beyond the
law; with particular focus on the FBI capture of the Tor hidden
service Silk Road, and the judicial aftermath.
Director/Writer : Alex Winter
Narrator : Keanu Reeves

55. IFTTT.com (If This Then That)

56. IFTTT.com (If This Then That)

57. IFTTT.com (If This Then That)

58. IFTTT.com: Weather Underground

59. IFTTT.com: Weather Underground

60. IFTTT.com: Surfline

61. IFTTT.com: Surfline

62. IFTTT.com: Making applet