1. John L. Gokongwei Jr.The Path of Entrepreneurship by Marites A. Khanser Special Report Madz C. Herrera

2. John L. GokongweiJr.’s great-grand father, Go Bon Tiao (Pedro Gotiaoco) was born in the farming village of Fujian Province, China in 1856. In 1870, his grand father migrated to the Philippines and established a trading company in Cebu They bought a shipping company, Insular Navigation and also went into insurance business John Gokongwei Jr. Biography ANCESTRAL ROOTS http://www.philstar.com/

4. For his first thirteen years, he lived a life of privilege. He lived in a big house and studied in the best school in Cebu.John Gokongwei at four with his younger brother Henry, and their parents John Sr. and Juanita. Circa 1930 http://www.philstar.com/

6. In 1939, his father died after receiving the wrong blood type during a blood transfusion. Their creditors started to take their house and, movie houses which left them with no property.

8. According to John Gokongwei Jr., during those years “I rode my bicycle to SURVIVE”

9. He saw business opportunities during the war instead of problems and difficultieswww.donser.com

13. John Gokongwei Jr. Biography THE AGE OF BRANDS: 1960s http://www.clickrmedia.com http://www.susanroces.blogspot.com

14. John Gokongwei Jr. Biography THE AGE OF DOMESTIC EXPANSION: 1970 – 1999

16. From 2000 to 2004, the Universal Robina Corporation International Group expanded its markets in Thailand, Indonesia, Malaysia, China, Singapore, Hong Kong and Vietnam.http://www.littlejoyofbeary.blogspot.com http://www.happymart.yummyparadise.comp://

19. CONFUCIAN VALUES

20. OPTIMISM

21. ROLE MODELS

22. HARD WORK

23. FRUGALITY

25. CREATIVITY AND INNOVATIVENESS

26. CHALLENGING THE STATUS QUO

30. TheNine Rules for Business Success of John L. Gokongwei Jr. 5. Family support is crucial. 6. Never lose sleep thinking of business risks. 7. Pausing to recharge brings new vigor. 8. Reading and traveling enriches one’s mind. 9. Philanthropy is a personal satisfaction.

32. The GBF Technical Training Center

33. The Children’s Library

34. Other GBF Donations •donated land to church institutions •support six to eight university scholars •donate part of his shareholdings in JG Summit to the GBF

35. Khanser, M. (2007). John L. Gokongwei Jr. The Path of Entrepreneurship. Quezon City: The Loyola Schools Ateneo de Manila University Gokongwei, J. (2002) .Speech delivered last March 1, 2002 during the launch of the Ateneo de Manila University John Gokongwei School of Management Retrieved May 28, 2011 http://www.jgsummit.com.ph/speech-jgkw-ateneo-som- 0020301.html PICTURE AND IMAGES http://www.philstar.com http://www.americanchronicle.com http://www.donser.com http://www.amazing-coloring-pages.blogspot.coms http://www.forex143-almavi.blogspot.com http://www.businesstoday.nfo.ph http://www.susanroces.blogspot.com http://www.clickrmedia.com http://www.happymart.yummyparadise.comp:// http://www.littlejoyofbeary.blogspot.com http://www.woinvestments.com SOURCES