REGIONAL TRAINING OF TRAINERS IN CAMPUS JOURNALISM
INSIGHT OUT: EMPOWERING EDUCATORS THROUGH
TRANSFORMATIVE CAMPUS JOURNALISM
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INFOMERCIAL
EZER CARE D. PERALTA
Teacher III
Rajah Muda Elementary School-
BEAM, Tacurong City Division

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TERMINAL OBJECTIVE
At the end of the session, the participants should
be able to create an effective and research-based
infomercial.
ENABLING OBJECTIVE
Discuss the basics about infomercial-the things to
consider in writing infomercial, factors in creating
successful infomercial, steps in making infomercial.
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What are the advantages
of infomercial?

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Know the abbreviation, contraction, initialism.
shortening of our government agencies,
department, offices or bureau.

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DOH
DENR
DSWD
PSA
PRC
NDRRMC
WHO
PAGASA
PHIVLOCS
DOST

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Change is inevitable so we should be adaptive.
Together, let’s heal mother earth.
Global warming is worsening.
It’s not going to be easy, but it will be worth it.

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Use testimonials.

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Keep the storyline simple.

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Stay realistic.

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Call to action.

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call to action
problem
solution

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3. call to action
1. problem
2. solution

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Steps in making an
infomercial?
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Give an example of social issues.

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Covid 19 global warming/climate change
social media poverty malnutrition
child abuse and neglect drug addiction/substance abuse
environment i.e. open-pit mining global warming
fake news/misinformation teenage pregnancy
bullying mental health suicide education
Sexual Orientation and Gender Identity (SOGIE) discrimination

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