The document summarizes a presentation about health care web sites and best practices. It discusses how the web has evolved and impacted organizational development. It also reviews data on what consumers want from hospital and physician websites, such as quality information, prices, and online access. Emerging trends are discussed like online account management and the growing use of mobile devices.

1. Health Care Web Sites -- Your Site is Their First Impression-- Presented by: John Eudes To contact me: jeudes@greystone.net (770 407-7676) A link to our various consulting services: www.greystone.net May 8, 2009

4. Hospitals and Healthcare Systems The majority of Greystone’s clients are healthcare systems that range from stand alone hospitals to medium and large multi-hospital systems. Many of these clients have been using Greystone for over 10 years for a wide range of Internet development services.

5. Greystone has over 40 university medical center clients and over 30 Children’s Hospital clients. Academic Medical Centers and Children’s Hospitals

6. Other Healthcare Organizations Due to Greystone’s health system Internet experience and references, it has been asked to assist healthcare organizations develop their Internet plans and services. These include the AAMC, Joint Commission Resources, NACHRI and CHCA. Physician group practices also use Greystone for their Internet support.

9. Organizational Development The Web, which was originally considered a “communications” platform … has now expanded into an “operating” platform. This impacts … Web governance. This impacts…Web infrastructure. This impacts …Web content and functionality. This impacts …. the Public Site, the Portals and also the Intranet .

17. Search Results: “ No results for fee for colonoscopy” Search Results: “ No results for fee for cesarean section ”

24. “ Dr. Robert Ablove's clinical practice focuses on acute hand and wrist trauma and reconstruction, the care of chronic hand and wrist problems, and shoulder and elbow arthroplasty.” Best Practice

25. “ Procedures: Our doctors provide a wide range of services. The following list represents some, but not all, of the procedures offered by this physician. Carpal Tunnel Release Surgery , Elbow Ligament Reconstruction, Elbow Replacement ( Arthroplasty ) , Shoulder Replacement ( Arthroplasty ) , Shoulder Resurfacing, Tennis Elbow Repair ( Fasciotomy ) ” Best Practice

26. Best Practice Video Clip

28. Best Practice

29. There are situations where the physicians are reluctant to provide all of the information that we have just viewed in our example. However, you still might get them to cooperate with the video profile and it is just as powerful without all of the procedures listed, etc.

32. Throughout all industries, but particularly within health care, a combination of three key elements is driving change… even in healthcare decision support. New Technologies New Business Models More Sophisticated Users Clinical Decision Support The Clinical Internet Challenge Online Informed Consent Physician Audio Interviews

33. “ Tell me and I forget. Show me and I remember. Involve me and I understand.” -- Ancient Chinese Proverb

35. Currently 40% of American households utilize online banking… up from 23% just two years ago.

39. Hospitals With A Mobile Web Site Average number of internal hours: 62 n = 25

40. Hospitals With A Mobile Web Site n = 26 Average cost of external resources (excluding those who built entirely in-house): $4150