Promoting Psychology Through Social Media
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This document summarizes statistics about social media usage from various sources. It shows that social media usage has grown dramatically in the past decade, with over 2.5 billion people now using social media worldwide. Americans spend over 216 minutes per week on social media on smartphones alone. While only 7% of Americans used social media 10 years ago, today 65% use one or more social networking sites. Facebook remains the most popular platform with over 1.8 billion users, followed by YouTube, Instagram, and Twitter.
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Promoting Psychology Through Social Media
- 2. 2008: SOCIAL MEDIA IS JUST A FAD TODAY: 2.51 BILLION PEOPLE AROUND THE WORLD USE SOCIAL MEDIA SITES INCLUDING THE PRESIDENT OF THE UNITED STATES ;) Source: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
- 3. U.S. USERS SPEND MORE THAN 216 MINUTES A WEEK ON SOCIAL MEDIA VIA SMARTPHONE, 53 WEEKLY MINUTES VIA PC, AND 50 MINUTES PER WEEK ON SOCIAL NETWORKS VIA TABLET DEVICES. Source: https://www.statista.com/statistics/248158/social-networking-time-per-us-user-by-ethnicity
- 4. 10 YEARS AGO ON 7% OF THE US POPULATION USED ONE OR MORE SOCIAL NETWORKING SITES. TODAY: 65% Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/
- 5. PERCENT OF ONLINE AMERICANS BY SOCIAL MEDIA PLATFORM FACEBOOK 79% INSTAGRAM 32% TWITTER 24% PINTEREST 31% LINKEDIN 29% Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/
- 6. FACEBOOK 1.86 billion monthly active users worldwide 62% of online US adults ages 65 and older 83% of female internet users / 75% of male internet users 76% of Americans who use Facebook visit the site on a daily basis Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/
- 7. TWITTER 67 million monthly active users worldwide 24% of US internet users use Twitter 36% of online adults ages 18-29 use it vs. 10% of those ages 65 and older 29% of internet users with college degrees use Twitter, compared with 20% of those with high school degrees or less. Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/
- 8. LINKEDIN 467 million monthly active users worldwide 29% of US internet users 50% of online adults with college degrees are on LinkedIn vs. 27% who attended college but didn't graduate & 12% with high school degrees 35% of employed online adults vs. 17% who are not employed Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/
- 9. INSTAGRAM 32% of US internet users Instagram use is especially high among younger adults--59% of online adults ages 18-29 vs. 33% 30- to 49-year-olds vs. 8% 65 and older Females are more likely to use Instagram than men (38% vs. 26%) Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/
- 10. YOUTUBE More than 1 billion users — almost 1/3 of all people on the Internet Every day people watch hundreds of millions of hours on YouTube YouTube reaches more 18-34 and 18-49 year- olds than any cable network in the U.S 55% of people watch videos online every day Source: https://www.youtube.com/yt/press/statistics.html & http://www.insivia.com/27-video-stats-2017/
- 11. OVERALL USAGE STATS Facebook remains the most popular social media platform, with 76% of users reporting that they visit daily--compared to 51% of Instagram users who access the platform on a daily basis, and 42% of Twitter users Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/
- 12. OVERALL USAGE STATS 56% of internet users use more than one social media platform Among those who only use one social media platform, 88% indicate that Facebook is the one site that they use. Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/
- 13. THANK YOU
Editor's Notes
- Social media circa 2007 vs. now--people thought it was a fad and would just fade away. Professionals thought it was just for kids and didn’t see value in using social media platforms for anything more than sharing “what they ate for lunch” on Twitter or connecting with friends on Facebook. Fast forward to today and social media is as prevalent as mainstream media, and often the two are intermingled--TV programs have embraced “second screen” activities like interactive chats, displaying user-generated content on-screen in real time; journalists encourage readers and listeners to connect with them on Twitter or Instagram--and, of course, politicans have adopted new media platforms as platforms of choice to connect with citizens of all ages. The power of social media is that it allows anyone to become a broadcaster, a publisher, a photographer, a thought leader--for better or for worse. :) I’m not going to talk politics but it’s hard to ignore the power and utility of social media platforms when the President of the United States uses Facebook Live to break major announcements and turns to Twitter on almost a daily basis to share unfettered thoughts with the world. I’ll digress from that topic but wanted to just spend a few minutes sharing some recent statistics about social media--who’s using social media platforms, what platforms they’re using and what they’re using them for. Then Ali will focus on best practices when using new media platforms to promote psychology as well as ethical considerations when using new media.
- Current statistics of worldwide social media platform use show that 2.51 billion people around the globe use social media sites (source: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/) Social networking is one of the most popular online activities, with U.S. users spending more than 216 minutes a week on social media via smartphone, 53 weekly minutes via PC, and 50 minutes per week on social networks via tablet devices. (source: https://www.statista.com/statistics/248158/social-networking-time-per-us-user-by-ethnicity)
- Every year over the past decade, Pew Internet Research has tracked social media use in America. 10 years ago on 7% of the US population used one or more social networking sites. Now that figure has increased almost tenfold, to 65%. Of those who use the internet, 76% of Americans use social media.
- As of the fourth quarter of 2016, Facebook had 1.86 billion monthly active users 62% of online adults ages 65 and older now use Facebook 83% of female internet users and 75% of male internet users 76% of Americans who use Facebook now report that they visit the site on a daily basis
- 67 million monthly active users 24% of internet users use Twitter Younger Americans are more likely than older Americans to be on Twitter--36% of online adults ages 18-29 use it vs. 10% of those ages 65 and older Twitter is also somewhat more popular among the highly educated: 29% of internet users with college degrees use Twitter, compared with 20% of those with high school degrees or less. http://www.pewinternet.org/2016/11/11/social-media-update-2016/pi_2016-11-11_social-media-update_0-04/
- 467 million monthly active users 29% of internet users use LinkedIn 50% of online adults with college degrees are on LinkedIn, compared with 27% of those who have attended but not graduated from college and just 12% of those with high school degrees or less 35% of online adults who are employed use LinkedIn, compared with 17% of those who are not employed for pay http://www.pewinternet.org/2016/11/11/social-media-update-2016/pi_2016-11-11_social-media-update_0-05/
- 600 million users 32% of internet users use Instagram--up from 27% in 2015 Instagram use is especially high among younger adults--59% of online adults ages 18-29, which is nearly double the share among 30- to 49-year-olds (33%) and more than seven times the share among those 65 and older (8%) Female internet users are more likely to use Instagram than men (38% vs. 26%) http://www.pewinternet.org/2016/11/11/social-media-update-2016/pi_2016-11-11_social-media-update_0-03/
- YouTube has over a billion users — almost 1/3 of all people on the Internet Every day people watch hundreds of millions of hours on YouTube and generate billions of views YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S (source: https://www.youtube.com/yt/press/statistics.html) 55% of people watch videos online every day
- Facebook remains the most popular social media platform, with 76% of users reporting that they visit daily--compared to 51% of Instagram users who access the platform on a daily basis, and 42% of Twitter users
- 56% of internet users use more than one social media platform Among those who only use one social media platform, 88% indicate that Facebook is the one site that they use. The vast majority of those who use other social media sites also use Facebook--93% of Twitter users also use Facebook, as do 95% of Instagram users and 92% of Pinterest users