Organizational Structure Running A Successful Business
ขอ้อสอบ ม ช ชุดที่ 2
1. Windows Live Hotmail Print Message Page 1 of 9
Windows Live™
.. ..2
From: pattrawadee tongtai (tongtai5@hotmail.com)
Sent: Wednesday, January 16, 2008 9:08:47 PM
To: chitipatmanon@msn.com; chitipatmanon@hotmail.com; chitipatmanon@hotmail.co.th
... ... 40 ...
Advertising
1 Many children love to sing the song in the ads because it is fresh
:2 and the language is _____, artfully and beautifully written.
: n a. magically
j
k
l
m
n b. crunchy
j
k
l
m
n c. witty
j
k
l
m
n d. pleasantly
j
k
l
m
2 A __________ is either a word, phrase, symbol, or design used for
:2 advertisement.
: n a. billboard
j
k
l
m
n b. poster
j
k
l
m
n c. trademark
j
k
l
m
n d. slogan
j
k
l
m
3 A __________ is mostly used in advertising to attract people's
:2 attention because it is easy to remember.
: n a. slogan
j
k
l
m
n b. price
j
k
l
m
n c. movie
j
k
l
m
n d. catalogue
j
k
l
m
4 Advertisements are everywhere, from columns of small
http://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da... 16/1/2551
2. Windows Live Hotmail Print Message Page 2 of 9
:2 __________ for houses, jobs, cars, etc. in newspapers to big
hoardings on walls and enormous advertisements on posters by the
side of the road.
: n a. sales
j
k
l
m
n b. agencies
j
k
l
m
n c. advertisements
j
k
l
m
n d. products
j
k
l
m
5 Advertisers use people's __________ about themselves to promote
:2 their products and make them buy to improve their social skills.
: n a. anxiety
j
k
l
m
n b. oppertunity
j
k
l
m
n c. company
j
k
l
m
n d. luxury
j
k
l
m
6 After so many years, the slogan of Coca-Cola was still instantly
:2 __________ for general people because it is very easy to
remember.
: n a. recognize
j
k
l
m
n b. fashionable
j
k
l
m
n c. applicable
j
k
l
m
n d. touchable
j
k
l
m
7 Amazon invested heavily in advertising to __________ new
:2 customers and in developing online software.
: n a. attract
j
k
l
m
n b. survey
j
k
l
m
n c. complete
j
k
l
m
n d. overcome
j
k
l
m
8 An advertiser tries to catch the viewers’ attention by adding
http://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da... 16/1/2551
3. Windows Live Hotmail Print Message Page 3 of 9
:2 _____under the picture so they can get more information.
: n a. flame
j
k
l
m
n b. color
j
k
l
m
n c. blueline
j
k
l
m
n d. caption
j
k
l
m
9 Another way companies promote their products is through
:2 __________. Companies sponsor rock concerts, art exhibits and
even big sports events like the Olympic Games.
: n a. designer
j
k
l
m
n b. equipment
j
k
l
m
n c. sponsorship
j
k
l
m
n d. photograph
j
k
l
m
10 Compulsive shoppers can't stop themselves from buying things. It
:2 isn't just behavior, it is a __________ illness.
: n a. psychological
j
k
l
m
n b. medical
j
k
l
m
n c. critical
j
k
l
m
n d. identical
j
k
l
m
11 Cosmetics and other products are often __________ by famous TV
:2 or movie stars or fashion models.
: n a. persuaded
j
k
l
m
n b. supported
j
k
l
m
n c. selected
j
k
l
m
n d. endorsed
j
k
l
m
12 Email is a most efficient and powerful __________ for companies
:2 to contact their customers.
http://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da... 16/1/2551
4. Windows Live Hotmail Print Message Page 4 of 9
: n a. factor
j
k
l
m
n b. agency
j
k
l
m
n c. technique
j
k
l
m
n d. target
j
k
l
m
13 Everyone likes the music in Joe’s ads, but I find his latest _____
:2 quite simple.
: n a. slogan
j
k
l
m
n b. jingle
j
k
l
m
n c. voice
j
k
l
m
n d. spot
j
k
l
m
14 Experts are looking at the safety of widely used __________
:2 including Prozac and Seroxat. The review will look at a range of
options, including whether the drugs should be banned.
: n a. self-esteem
j
k
l
m
n b. compulsive buying
j
k
l
m
n c. shopaholics
j
k
l
m
n d. anti-depressants
j
k
l
m
15 How come you don’t know that girl. She's been in several television
:2 _______.
: n a. screens
j
k
l
m
n b. stations
j
k
l
m
n c. dramas
j
k
l
m
n d. sets
j
k
l
m
16 IBM has a one word _____– THINK!
:2
:
n a. motto
j
k
l
m
b. announce
http://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da... 16/1/2551
5. Windows Live Hotmail Print Message Page 5 of 9
j
k
l
m
n
n c. mission
j
k
l
m
n d. slogan
j
k
l
m
17 If you want to find a right person for your marketing team, put
:2 _____ in the classified ads.
: n a. a jingle
j
k
l
m
n b. a motto
j
k
l
m
n c. a slogan
j
k
l
m
n d. an announce
j
k
l
m
18 In the recent years, we have found that our sales __________ fell
:2 0.2%.
: n a. consumers
j
k
l
m
n b. measures
j
k
l
m
n c. scales
j
k
l
m
n d. volumes
j
k
l
m
19 It is amazing how much computers have come down in
:2 __________ over the past few years.
: n a. factor
j
k
l
m
n b. value
j
k
l
m
n c. charge
j
k
l
m
n d. price
j
k
l
m
20 Like alcoholism or drug abuse, shopping can become an
:2 __________ .
:
n a. addiction
j
k
l
m
n b. consumption
j
k
l
m
c. competition
http://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da... 16/1/2551
6. Windows Live Hotmail Print Message Page 6 of 9
j
k
l
m
n
n d. evolution
j
k
l
m
21 Lots of companies try to use promotion to __________ customers
:2 to buy their product.
: n a. converse
j
k
l
m
n b. construct
j
k
l
m
n c. convince
j
k
l
m
n d. consume
j
k
l
m
22 Many people buy things not because they need them
:2 but,__________ , simply for the fun of buying.
: n a. efficiently
j
k
l
m
n b. impulsive
j
k
l
m
n c. alternatively
j
k
l
m
n d. generally
j
k
l
m
23 Many __________ are now working to help compulsive shoppers
:2 recognize their problem and understand what makes them spend
money.
: n a. scientists
j
k
l
m
n b. stylists
j
k
l
m
n c. journalists
j
k
l
m
n d. psychiatrists
j
k
l
m
24 Most companies use the word "discount/sale" in their ad because
:2 people want to find __________ . They could be rebates, one time
sales, percentage offers, get one free offers, ect.
:
n a. sponsors
j
k
l
m
n b. products
j
k
l
m
http://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da... 16/1/2551
7. Windows Live Hotmail Print Message Page 7 of 9
n c. bargains
j
k
l
m
n d. commercials
j
k
l
m
25 Nowadays, a lot of advertising agencies try to develop their own
:2 marketing strategies more effectively in many ways to __________
us to buy their products.
: n a. access
j
k
l
m
n b. maintain
j
k
l
m
n c. target
j
k
l
m
n d. persuade
j
k
l
m
26 Our company is having a special __________ to encourage people
:2 to believe in the quality of our new products.
: n a. production
j
k
l
m
n b. promotion
j
k
l
m
n c. attention
j
k
l
m
n d. solution
j
k
l
m
27 She felt _________about undressing in front of the doctor.
:2
: n a. irritated
j
k
l
m
n b. embarrassing
j
k
l
m
n c. irritating
j
k
l
m
n d. embarrassed
j
k
l
m
28 Sometimes an interesting advertisement presents something which
:2 seems nonsense at first. This _____ the audiences so they have to
read or watch it more carefully.
:
n a. enriches
j
k
l
m
n b. puzzles
j
k
l
m
n c. endeavors
j
k
l
m
http://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da... 16/1/2551
8. Windows Live Hotmail Print Message Page 8 of 9
n d. shimmers
j
k
l
m
29 Students always find English a ________ subject because they
:2 always sleep when they study English.
: n a. boring
j
k
l
m
n b. excited
j
k
l
m
n c. bored
j
k
l
m
n d. exciting
j
k
l
m
30 Susan has __________ knowledge of philosophy because she gives
:2 a very impressive lecture.
: n a. circulatory
j
k
l
m
n b. crucial
j
k
l
m
n c. profound
j
k
l
m
n d. constant
j
k
l
m
31 The Thai ‘Wai’ campaign is really hot! There is a lot of _____ on the
:2 streets about it among tourists.
: n a. product placement
j
k
l
m
n b. plug
j
k
l
m
n c. buzz
j
k
l
m
n d. road signs
j
k
l
m
32 This ad is fun to read because of its stylish _____which organizes
:2 and presents all the words and pictures very well.
: n a. decoration
j
k
l
m
n b. layout
j
k
l
m
n c. template
j
k
l
m
n d. page
j
k
l
m
http://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da... 16/1/2551
9. Windows Live Hotmail Print Message Page 9 of 9
33 Those people use only expensive products and service. They care
:2 so much about their _____ because they want to look good.
: n a. illustrations
j
k
l
m
n b. faces
j
k
l
m
n c. profiles
j
k
l
m
n d. images
j
k
l
m
34 To keep current customers happy, that fitness club will give a free
:2 yoga course _____ only for its members.
: n a. allowing
j
k
l
m
n b. privilege
j
k
l
m
n c. requiring
j
k
l
m
n d. available
j
k
l
m
35 _____is one of many important factors to be discussed because it’s
:2 needed to cover as much area as possible.
: n a. cost
j
k
l
m
n b. competition
j
k
l
m
n c. coverage
j
k
l
m
n d. famous agency
j
k
l
m
Get the power of Windows + Web with the new Windows Live. Get it now!
http://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da... 16/1/2551