An App to report dirty/broken-down/unhygienic places in India via twitter. Also access hundreds of Swachh Bharat (Clean India) videos, songs, events, feed, opinions, updates, etc. Choose from pre-configured list of 20 common issues - Open Garbage, Parking problem, Road potholes or dividers, Traffic Signals, Play grounds, broken Schools/university facilities, dirty public places, Medical waste, dirty parks, etc. 140 Character report, tweeted directly to @PMOIndia handle. We send monthly report to PM Office via mail as well.

1. स्वच्छ भारत
!"# $రత'శం
!વ#છ ભારત
!tதமான இn)யா
পিরcn ভারত
Clean India
ਸਾਫ਼ ਭਾਰਤಸ"ಚ$ %ರತ
{! + # + $} => @PMOIndia
% & ' ( )* + , - . / 0
1 2 3 4 5 6 7 8 9 : ; < = > ?

2. Swachh Bharat - Clean India App
SWACHHBHARATAPP.COM
MAHEK MAHENDRA SHAH
@mahekmshah
B Tech (Mech) IIT Madras
MBA (Design & Energy) Politecnico Di Milano

3. Agenda
• Problem
• Indian Overview
• Constraints
• Solution (App)
• What next ?

4. Problem
• Garbage/Litter at most public places
• No culture of picking trash and throwing in bins
• No bins or larger bins needed at most places

5. Indian Municipalities
• Very low staff to population ratio compared to west
• Not all are professionally trained
• Pressure to deliver with meagre resources

6. Constraints
• Huge lead time due to complex Indian bureaucracy
• Out-dated complaint & redressal systems, if any
• Out-dated & unskilled response mechanisms
• Use of technology is very limited

7. Solution
• A solution which can
• Categorize the problem (department involved)
• Understand the problem
• Record & locate the problem location

8. Aim / Vision
Why an app ?
Why map ?

9. App
• Swachh Bharat App helps us:
• Select Tag (Category of problem)
• Submit Picture (to understand the problem, visually)
• Take GPS, convert to Gmaps for each report
• Bonus: Each report mentions @PMOIndia (so they get a
copy of the problem which you report)

10. Why’s?
Why Twitter ?
What we collect ?
What can I tweet about ?

11. Home
Select a public area (your
problem category) to begin.
+
Menu & Share buttons

12. Report in three easy steps
1) Login with twitter, select a “category” of your problem.
2) Take picture, in background we get location coordinates
3) Tweet it. Done.

13. Sample Report
A sample report:
Please fix (Tag) @ goo.gl/
mapurl @PMOIndia
#SwachhBharat (via
@swachhbharatapp)
pic.twitter.com/picurl

14. Menu
Follow & share everything happening
about #SwachhBharat
Key Menu Item:
REPORTS
(Crows sourced reports)
EVENTS
(Public Swachh Bharat - Clean India
Events happening around the country)

15. News Feed
Follow happenings
Chronologically!

16. Crowd Map
Map of all crowd-sourced
reports
(after filter)

17. Events
Browse events hosted by
public with phone or
Facebook/Website link to
join in person!

18. Creativity
A hell lot of inspiring &
motivational videos, songs,
poems of Swachh Bharat
are already out there!!

19. Songs
Browse Swachh Bharat -
Clean India inspirational
songs available for listening
& download in public
domain.

20. Facebook
Social feed of Swachh
Bharat- Clean India stuff
for Social users

21. Share
Share app through multiple
social mediums including
whatsapp

22. Website
~0.6 MB & <5 Secs Load time
mobile optimized

23. Website — Events & Groups
- Browse “Volunteer groups/organizations” for organizing events
- Browse listed Swachh Bharat events
- Create an event and share it with community

24. App (V 1.3)
[New] Save pic in 2G & upload report from wifi options
[App Size ~1.6 MB] + [170+ reports, 3000+ downloads (95%+ Android), 1000+ MAU]
Reports from 12 states, 20 cities.
More than 5000 retweets in two months, 500+ Followers (twitter)

25. App Code & Contributions
App source code v1.1 available on github (anyone can replicate the app functionality)
App testing is also completely crowd-sourced through popular social forums
Marketing Budget: 600 INR on FB marketing + Unknown Hours by well-wishers

26. +Reports to PM Office
All tweeted reports, with comments (if any), are also sent via
speed post, every month, to PM Office’s postal address.

27. Swachh Bharat - Clean India App
SWACHHBHARATAPP.COM
MAHEK MAHENDRA SHAH
@mahekmshah
B Tech (Mech) IIT Madras
MBA (Design & Energy) Politecnico Di Milano