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Championlng Email Marketing Campaigns

THE "TO DO" AND “NOT TO DO" LIST FOR B2B MARKETERS
Email Marketing Govemance
- The Trusted One

Email Marketing is one of the significant methods to get connected
with your ...
if done right — A Blessing

If done wrong — A Curse

rII'IlrJ1I: ::I-i'»*, =l: (-i: I:.
THE NOT TO DO LIST

I .  Repetitive Emails

All your clients have different needs,  so start by segmenting your option
rec...
THE NOT TO DO LIST
2 .  Disruptive Linking

Your web page is one of the best marketing resources around for
building conne...
THE NOT TO DO LIST

3 .  Frequent Emails

A 2005 Doub| eC| ick study discovered that many individuals recognize
junk as “e...
THE NOT TO DO LIST
4 .  Spammy Trail

You cannot be effective with your email marketing if your information
never reach to...
THE NOT TO DO LIST

5 .  Not Checking the Statistics of Email
Campaign

One of the advantages of using an email service pr...
Mailing List — The Trusted Partner for Email
Marketing Campaign

An all comprehensive mailing list that is trusted,  verif...
Why Choose Mailing List Provider ? 

1.Quick turnaround for businesses
2. Accessing a list that has lO0% under your contro...
Cont. . . .

6. Trusted sources ensures quality and verified data

7. Millions of record segregated across industries via ...
Mailing List — TO DO List

Choosing a reliable email service provider and buying excellent email
list is not the end of th...
Identify target audience needs and develop content that
provides maximum values to them

Build a dedicated landing page fo...
US A/  B testing to check which subscription works better while

continuing to experiment with colours,  styles,  fonts an...
Keep subscription process easy by keeping the number of
required fields to be filled as low as possible. 

Facilitate soci...
Publish your newsletters on your blog,  share them through

social media,  and share them through social media by generati...
Inform users about the frequency to sound unique unlike
spammers. 

Privacy is a sensitive topic,  make users feel safe by...
Mind the timing by asking for subscription at the right time.  When

the user is satisfied with the experience offered wit...
Add sharing buttons within your newsletters by giving the users
opportunity to share posts easily

   
 
   

Add a call t...
Segment the topics of interest to ensure the relevance of the

content.  Use multiple newsletter lists to create more effe...
Offer downloadable e-books and guides in exchange of
their email addresses.  People love free piece of information

RUI1 c...
Wm-: li1 C. -7 user unsubscribe form your website make sure to get

his feedback that will help you further understand wha...
Email Marketing Campaigns
— Challenging yet Rewarding

With the emergence of new channels maintaining email marketing
pros...
Thank You
Mall Prospects LLC

I -888-420-O51 7

J M ail  info@mai| -prospects. com

wvvw. mai| —prospects. com
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Championing Email marketing campaigns

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The "To DO" and "NOT TO DO" list for B2B marketers using The Championing Strategies of Email marketing campaigns.

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Championing Email marketing campaigns

  1. 1. Championlng Email Marketing Campaigns THE "TO DO" AND “NOT TO DO" LIST FOR B2B MARKETERS
  2. 2. Email Marketing Govemance - The Trusted One Email Marketing is one of the significant methods to get connected with your customers, but with advancements in technology and consumer behaviour has altered the way businesses require to set up their email campaign . ... ... ... ... ... ... ... ... ... ... ... ... ... .» . . . ,2 Mail PROSPECTS
  3. 3. if done right — A Blessing If done wrong — A Curse rII'IlrJ1I: ::I-i'»*, =l: (-i: I:.
  4. 4. THE NOT TO DO LIST I . Repetitive Emails All your clients have different needs, so start by segmenting your option record into different groups based on their age, sex, past buys or passions and personalize your information to serve their needs J Mail PROSPECTS
  5. 5. THE NOT TO DO LIST 2 . Disruptive Linking Your web page is one of the best marketing resources around for building connections with your clients, so always include links back to your website. Link it to the landing page if you require any more information , ) Mail PROSPECTS
  6. 6. THE NOT TO DO LIST 3 . Frequent Emails A 2005 Doub| eC| ick study discovered that many individuals recognize junk as “email from an organization I have done business with but that comes too regularly" Experts suggest getting in touch with your subscribers no more than once in every 4 days _) Mail PROSPECTS
  7. 7. THE NOT TO DO LIST 4 . Spammy Trail You cannot be effective with your email marketing if your information never reach to your targeted viewers, so avoid excessive use of spam content in your subject lines J Mail PROSPECTS
  8. 8. THE NOT TO DO LIST 5 . Not Checking the Statistics of Email Campaign One of the advantages of using an email service provider is the capability to monitor open, bounce, unsubscribe and c| ick—through rates. The Statistics will show you what content your subscribers visited, so you can customize upcoming emails based on their interests. “ . l'alr. _l1I:3:(-6'»: -4‘(»: ;I: .
  9. 9. Mailing List — The Trusted Partner for Email Marketing Campaign An all comprehensive mailing list that is trusted, verified, updated and recommended by industry professionals can go a long way to solve B2B email marketers problem. Mail Prospects is one such list that is a leading business service provider of certified sales leads adhering market standards and regulations ’ Nair-. Tl| :3:(‘é'»*. .-4'(»: .‘I:
  10. 10. Why Choose Mailing List Provider ? 1.Quick turnaround for businesses 2. Accessing a list that has lO0% under your control 3. Qualified leads or more generally permission based asset 4. Lists that are proactive enabling you to communicate when you need to communicate with a qualified audience who are more likely to pay attention 5. Despite popularity of social media channels, not everyone is present but almost everyone has email. 3 Mail PROSPECTS
  11. 11. Cont. . . . 6. Trusted sources ensures quality and verified data 7. Millions of record segregated across industries via geographic, demographic selects 8. Helps in target segmentation and planning various direct marketing campaigns 9. Providing exclusive services like data appending and list updation in regular quarters 10. Cater highly matched profiles according to requested need, where campaigns are directed to those who have agreed to receive it increasing deliverability rate and in turn ROI J Mail PROSPECTS
  12. 12. Mailing List — TO DO List Choosing a reliable email service provider and buying excellent email list is not the end of the story. For your campaign to rock, you need to follow certain rules that would ensure your emails are directed to customer’s inboxes, and if more is voluntarily opened, read and responded too. So what are the secrets? Lets unveil them l K ‘l‘alr-. llI: ::(-5'». -4'(»: ;s:
  13. 13. Identify target audience needs and develop content that provides maximum values to them Build a dedicated landing page for the subscription form that should include all reasons why to opt in to your newsletter J Mail PROSPECTS
  14. 14. US A/ B testing to check which subscription works better while continuing to experiment with colours, styles, fonts and calls to action letting your target audience decide the sign—up box they prefer Subscription form visibility should be ample by adding the subscription form above the fold while increasing the possibility of subscribing through calls to action , ) Mail PROSPECTS
  15. 15. Keep subscription process easy by keeping the number of required fields to be filled as low as possible. Facilitate social media integration by integrating the subscription form with your social media campaigns. You can either provide a subscription form within your Facebook fan page or drive traffic from your social media efforts to the landing page. J Mail . DR‘“’SPFCiS
  16. 16. Publish your newsletters on your blog, share them through social media, and share them through social media by generating new content and links supporting SEO efforts Keep email marketing stable and frequency maintained to facilitate long term relationships
  17. 17. Inform users about the frequency to sound unique unlike spammers. Privacy is a sensitive topic, make users feel safe by stating clearly your privacy policy by why you collect information and how do you plan to use it , ) Mail PROSPECTS.
  18. 18. Mind the timing by asking for subscription at the right time. When the user is satisfied with the experience offered within your website there are more chances to collect information Keep newsletters template not only attractive but well designed too , ) Mail PROSPECTS
  19. 19. Add sharing buttons within your newsletters by giving the users opportunity to share posts easily Add a call to action on the footer of each blog post and encourage users to subscribe to your newsletter
  20. 20. Segment the topics of interest to ensure the relevance of the content. Use multiple newsletter lists to create more effective e—mai| campaigns FOCUS on the QUOIHY Of content by providing relevant to your subscribers give access to the exclusive content J Mail PROSPECTS
  21. 21. Offer downloadable e-books and guides in exchange of their email addresses. People love free piece of information RUI1 contests that help you gather email addresses, attract more visitors and generate buzz website J Mail PROSPECTS
  22. 22. Wm-: li1 C. -7 user unsubscribe form your website make sure to get his feedback that will help you further understand what went wrong frequency or relevancy Provide bonus or incentives it someone forwards the email or accepts to participate in a survey of yours K 'l‘tlr-. TlI: .t: (i‘l': =t'= (-: ;l:
  23. 23. Email Marketing Campaigns — Challenging yet Rewarding With the emergence of new channels maintaining email marketing prosperity is difficult but as long as email generates the same level of buzz, leads and ROI the authority is tough to shake and emails shall continue to rule. K ll‘llr. _l1|:3:l-9'»? -4‘(»: ;I: .
  24. 24. Thank You Mall Prospects LLC I -888-420-O51 7 J M ail info@mai| -prospects. com wvvw. mai| —prospects. com

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