Email marketing for independent retail outlets

1. Email marketing for
independent retail
outlets.
from the team at

2. Email marketing for independent
retail outlets.
From the team at MailNinja.
Find out more at https://mailninja.co.uk.
Three things to help you drive more profitable revenue for your retail store.
1. Focus on attracting and cultivating high-value, profitable customers
Sales and deals attract people who want to pay a low price. They're not loyal. They tell others
about the low prices and great deals they find.
You want your marketing and advertising to attract the most profitable and pleasant to serve
customers vs. people coming in just to buy because you're running a sale.
The best customers buy at full price and tell others about the great products and service and
customer experiences.
2. Focus on getting people in your store to buy 1 thing
Buying psychologists have learned that when a person in a store decides they want to buy one
thing, they will then start looking for other things to buy.
There's a certain amount of guilt that most people experience when spending money, but
having opened our wallets the first time, with each additional purchase the guilt ebbs.
3. Ask for the email address and cell phone from every customer
That is the least expensive and most effective way to make sure you keep your customers! If
they trust you enough to give you their email address and cell phone number, they are loyal.
They want to get relevant, personalized information from you via email, text messages and
perhaps even phone calls. If they give you only their email address, they are wary. You will
have to earn their trust that you will not bombard them with irrelevant or too frequent
communications. The key is letting the customer control how they want you to contact them,

3. how often and with what information. That's all part of creating a customer database and
content plan.
Know this: More than 50% of retail businesses don't know who their best customers are. If
you don't know who they are, how can you sell more to them? Keep them as customers? Get
them to come in more?
What are you doing to reactivate your customers?
Lifecycle Marketing How-to Guide - The goal of lifecycle marketing is to build loyal, long-term
customers. How? By using data about a customer and their behavior (whatthey buy, when they
buy, how they buy, along with what else they look at and share) as a way to determine and
trigger what information will be relevant and valued by them at each stage of their purchase
cycle and over their lifetime as a customer. It's developing a contact plan and consistently and
relevantly communicating with your customers through email, text messages, phone calls,
invitations to events and direct mail.
TIP:
Don't want to do all this yourself? There are lots of really talented marketing freelancers who
you can hire on a project basis to set up your marketing and then either you manage it after
they've set it up or hire them to continue on in a freelance capacity to manage your marketing
for you. If you're a local retailer, do some research to find out who the real estate agents are in
your town who are Top Producers (their industry term for the agents who sell the most). These
Top Producers often have people who work for them handling their marketing. They also tend
to have great mailing lists of neighbourhoods.

4. How can MailNinja help?
Since MailNinja has been working with small business and global
corporations since 2010, we know a little about how email marketing works.
We can help you fine-tune your message, send great-looking emails, and
help you track the data that matters to the growth of your business.
To start - simply call our sales team on (0) +44 1793 677 511 or email
info@mailninja.co.uk.