2. ADVERTISEMENT
 Advertising is source of making people
aware about the product or something is
available in market.
 Different types of advertising medias are
there in market.
 Every type of advertising media have
different effects on people.

3. TYPES OF ADVERTISING MEDIA
 INDOOR ADVERTISING MEDIA
 OUTDOOR ADVERTISING MEDIA
 DIRECT ADVERTISING MEDIA
 DISPLAY ADVERTISING MEDIA

4. HOARDINGS
 Hoardings is one type of outdoor advertising
media.
 It has visual effect on people.
 People can see the hoardings on
highways, busy roads, etc.
 Hoardings give companies chance to make
people understand about the different thing
on the passing roads.

8. ADVANTAGES OF HOARDINGS
 New ideas can help advertiser to cover mass
of people for long time.
 It can cover mass group of people.
 It is easily visible to people.
 It make people aware about product in short
time.

9. BARRIERS OF HOARDINGS
 It is expensive as compare to other media.
 Sometimes people don’t have time to look at
hoardings.
 Sometimes it can’t affect people.
 It can be highly affected by weather.
 Same type of or same hoardings can’t attract
people long time.

10. COMMON MISTAKES
 Sometimes advertiser gives unnecessary
things.
 The copy of other brand doesn’t affect
people.
 The basic required information's are missing
from the hoardings.
 Sometimes the location is such kind that the
mass don’t have time to see it.
 Message is not clear of advertising.

11. OVERCOME OF BARRIERS OF HOARDINGS
 New ideas in hoardings is necessary.
 The attractiveness is the basic necessity.
 The complete information must be given to
the public.
 In hoardings whole mass must be covered.
(means not only some category of people
oriented advertisement but to the whole
crowd)
 Regular update of the hoarding is necessary.

12.  The location must be such that people can’t
miss the hoarding.
 Message of advertising must be clear to the
viewer.

13. INNOVATION
 A digital billboard is a billboard that is created
from computer programs and software.
 Digital billboards can be designed to display
running text, display several different
displays from the same company, and even
exist to provide several companies a certain
slot of time during the day.
 Because of the versatility and increased
potential revenue for these signs, they are
likely to become the standard for the future.

14. THANK YOU