EXEGESIS I chose Google+ because it is a relatively new platform, and it is probably one that I am most familiar with. After doing some preliminary research, I found that Google had gone to considerable lengths to be transparent about how they use user’s information. As Google explains, “we want you to be clear how we’re using information and the ways in which you can protect your privacy” (Google 2013). This company-wide policy however, seems to have been efectively “killed” by the company’s adoption of Google+(Hollister 2013), as it was felt the intended privacy settings would compromise people’s willingness to share information, which is the opposite of what Google wanted. This, in the light of France’s claim that Google had not respected the data privacy of its citizens (Rushe 2013), and Google’s planned introduction of using Google+ members faces and names to endorse products (Winkler 2013), made me realise that there is a considerable developments happening with respect to Google’s online advertising, and Google+ was at the forefront of this. I want to get a better insight into what is occurring in this situation. I also hope to use Google+ in my future career to create better social networks, so I would like to know more about this service. I chose Powerpoint because I wanted to retain control of my content and I am also familiar with this software. It is also reliable, and versatile, as it can be readily adapted to being either embedded in a website, or made into a presentation. I also chose to use a series of simple slides with economical text, and a central image for each one, which forms a focal point for the message of each slide. I prefer these to help tell the story rather than relying on words alone to retain the audience’s attention, making it more appealing to a general audience. The main colours I have chosen for the policy primer are ones that mirror the red, black, white, green, and blue of Google+’s colours scheme. This choice of colours is meant to reflect the theme and give continuity to the work. I have also a limited number of fonts, mostly New Gothic, and large fonts which are easy to read, generally around 30 to 40pt, if possible. I also included a number of transitional slides, as I believe these give a sense of consistency and structure. I believe my policy primer will be effective, because it is comprehensive and easy to understand. It is broken into easy to understand simple slides, and I have avoided large blocks of text. I have also aimed to make the images to draw the viewer’s attention to the slides. In my overall design I have gone for less is more, in order to make the primer easier to understand.

1. Policy Primer

2. Presented by
Bee L Ang
This work is licensed under a Creative Commons Attribution 3.0 Unported License

3. Google+
is a Social Networking Service,
less relationship-based than Facebook,
it is more interest-based...
(Maplesden 2013)

4. Whatever your leaning, politically, sexually,
philosophically, if you let Google+ see it
then that will be fed back to you. It's the
classic "filter bubble” (Charles 2013).

5. Google+
Policies
&
Principles
Have you read them ?
Image from stock.xchng

6. Do you know
that you have to
be thirteen
years old to join
Google+ and
parental
consent is not
required?

7. Images that exploit children,
or present them in a sexual way,
are banned on Google+.
http://www.trondson.com/wp-content/uploads/2010/06/SafeKidsLogo.jpg

8. http://farm5.staticflickr.com/4032/4401901568_94eeb7548f_o.jpg

9. No Bullying and Harassment!
OTHERWISE…
http://farm8.staticflickr.com/7125/6993960366_96ca67f728_o.jpg

10. …may have
the offending
content
removed or be
permanently
banned from
the site.
(Google+ user content &
conduct policy 2013)
http://farm5.staticflickr.com/4079/4779009114_ae18e9493f_o.jpg

11. Can you use a
pseudonym?
http://farm4.staticflickr.com/3612/3552123084_28b0cb7484.jpg

12. You are expected to use your real name or
the name you are known by…
According to Google+,
it will help you connect with people you know
…
(Google+ user content & conduct policy 2013)
http://imaginarymen.files.wordpress.com/2011/03/the-vampire-diaries

13. HOWEVER…

14. “The more Google knows about its audience,
the better it can target adverts of interest and
therefore make more money," says Nate Elliott,
vice-president principal analyst at technology
company Forrester Research.
(Hudson 2011)
http://farm3.staticflickr.com/2438/3806115100_d29b1ba4bb_o.jpg

15. “The more Google knows about its audience,
the better it can target adverts of interest and
therefore make more money," says Nate Elliott,
vice-president principal analyst at technology
company Forrester Research.
(Hudson 2011)
Many people do not want their
real names online. This may
include women with safety
concerns, and people who have
been in abusive relationships
(Boyd 2011).
http://farm3.staticflickr.com/2438/3806115100_d29b1ba4bb_o.jpg

16. HOWEVER
…
this is easy enough
to get around if a
pseudonym is
credible – aka, not
over the top – and is
connected to a legit
email address.
(Malenkovich, S. 2013)
http://www.jeremyriad.com/wp-content/uploads/2008/08/huck-gee-hello.jpg

17. Google’s privacy policy pools information
from all Google products -- Google+, Gmail,
YouTube and others. This allows Google to
“tailor search results, target users with
advertising and make other uses of the
information”
http://www.rrgcorporation.com/images/PrivacyPolicy_banner.jpg

18. France has fined Google for pooling of data
across services, which it claims is contrary to
the privacy interests of its citizens. Other
European countries such as Holland and the
UK are investigating... (Rushe 2013)
http://www.rrgcorporation.com/images/PrivacyPolicy_banner.jpg

19. IN “GOOD FAITH”,
Google+ may offer up
your information to
“companies,
organizations or
individuals,” to comply
with legal or
governmental requests,
or the interests of Google
or Google users.

20. “Good faith” is subjective …
how or if this impinges on your
civil liberties is unclear

21. HOWEVER…

22. (Google+ Terms of Service)
YOUR
CONTENT
http://fc08.deviantart.net/fs70/i/2013/204/5/5/red_color_glossy_pen_psd_by_psdbird

23. (Google+ Terms of Service)
COPYRIGHT
PROTECTION
http://fc08.deviantart.net/fs70/i/2013/204/5/5/red_color_glossy_pen_psd_by_psdbird

24. (Google+ Terms of Service)
http://1a-design.deviantart.com/art/plus-245438647

25. http://cdn.cutestpaw.com/wp-content/uploads/2012/05/l-Sharing-is-caring.jpg

26. if you have shared an image with copyright issues,
or you change your mind, and don’t want to share,
it might be impossible to stop it from circulation.
Potentially hundreds of people have shared or
reshared the image (Shervington 2013)
http://cdn.cutestpaw.com/wp-content/uploads/2012/05/l-Sharing-is-caring.jpg

27. You are responsible for all content
included in a Hangout which you initiate
(Google+ Hangouts On Air – additional Terms)

28. Buttons Policy
The +1 button shows a user’s interest in a post or
publication. A publisher cannot find out the identity
of the person who clicked the button, unless the
person has consented to this.
(Buttons Policy – Google+ Platform – Google Developers)
http://www.flickr.com/photos/cordiaz/6381381695/

29. Google plans to include users’ endorsements
of products via the +1 button. People’s faces
will appear in their circles next to the product,
saying that they +1’d the product
(Winkler 2013)
http://loudmeyell.com/wp-content/uploads/2013/09/google-plus-button.jpg

30. This may raise privacy concerns, HOWEVER
one need only needs to disable shared
endorsements in settings, which is quite
straightforward.
http://loudmeyell.com/wp-content/uploads/2013/09/google-plus-button.jpg

31. Reference List
Boyd, D. (2011) “Real Names” Policies Are an Abuse of Power. Danah Boyd/Apophenia. Retrieved from
http://www.zephoria.org/thoughts/archives/2011/08/04/real-names.html
Charles, A. (2013) Google+ isn't a social network; it's The Matrix. Retrieved from
http://www.theguardian.com/technology/blog/2013/jun/04/google-plus-the-matrix
Cutes Paw (2012) [Image] Squirrels sharing food. Retrieved from
http://cdn.cutestpaw.com/wp-content/uploads/2012/05/l-Sharing-is-caring.jpg
Deviant Art (n.d.) [Image] Google+ symbol. Retrieved from
http://1a-design.deviantart.com/art/plus-245438647
Deviant Art (2008) [Image] Matrix red pill blue pill. Retrieved from
http://fc07.deviantart.net/fs33/i/2008/291/2/2/Choose_Pill_by_rockyspringsster.jpg
Deviant Art (n.d.) Pen Drawing. Retrieved from
http://fc08.deviantart.net/fs70/i/2013/204/5/5/red_color_glossy_pen_psd_by_psdbird
Dreams Time (n.d.) [Image] Privacy Policy. Retrieved from
http://www.dreamstime.com
Flickr (n.d.) [Image] Angry dog. Retrieved from
http://farm8.staticflickr.com/7125/6993960366_96ca67f728_o.jpg
Flickr (n.d.) [Image] Ku Klux Klan. Retrieved from
http://farm5.staticflickr.com/4032/4401901568_94eeb7548f_o.jpg
Flickr (n.d.) [Image] Name. Retrieved from
http://farm3.staticflickr.com/2438/3806115100_d29b1ba4bb_o.jpg

32. Google (2013) Policies & Principles: Privacy Policy. Retrieved from
http://www.google.com/policies/privacy/
Google (2013) Policies & Principles: Terms 0f Service. Retrieved from
http://www.google.com/intl/en/policies/terms/
Google (2013) Policies & Principles: User Content & Conduct Policy. Retrieved from
http://www.google.com/intl/en-US/+/policy/content.html
Google Developers (2013) Buttons Policy. Retrieved from
https://developers.google.com/+/web/buttons-policy
Google+ Hangouts (2013) Google+ Hangouts On Air - additional terms. Retrieved from
http://www.google.com/+/policy/hangoutsonair.html
Google+ Pages (2013) Additional Terms of Service. Retrieved from
http://www.google.com/+/policy/pagesterm.html
Flickr (n.d.) [Image] Plus +1 Button. Retrieved from
http://www.flickr.com/photos/cordiaz/6381381695/
Flickr (n.d.) [Image] Red Question mark Dice. Retrieved from
http://farm5.staticflickr.com/4066/4638981545_f0578a16fe_z.jpg
Flickr (n.d.) [Image] Stop Sign. Retrieved from
http://farm5.staticflickr.com/4079/4779009114_ae18e9493f_o.jpg
Hudson, A. (2011) Why does Google+ insist on having your real name? The Guardian. Retrieved from
http://www.bbc.co.uk/news/magazine-14312047
Imaginary Men (2011) [Image] Man in a Mask. Retrieved from
http://imaginarymen.files.wordpress.com/2011/03/the-vampire-diaries-masquerade-

33. Imaginary Men (2011) [Image] Man in a Mask. Retrieved from
http://imaginarymen.files.wordpress.com/2011/03/the-vampire-diaries-masquerade-
Jeremyriad.com (2008) [Image] Name. retrieved from
http://www.jeremyriad.com/wp-content/uploads/2008/08/huck-gee-hello.jpg
Loudmeyell.com (n.d.) [Image] + Button. Retrieved from
http://loudmeyell.com/wp-content/uploads/2013/09/google-plus-button.jpg
Malenkovich, S. (2013) 10 Ways to manage Privacy in Google+. Kaspersky Lab Blog.
Retrieved from http://blog.kaspersky.com/10-ways-to-manage-privacy-in-google/
Maplesden, P. (2013) The Main Differences Between Facebook & Google+. Google Plus Daily.
Retrieved from http://www.googleplusdaily.com/2013/02/differences-google-plus-face
RRG Corporation (n.d.) [Image] Privacy. Retrieved from
http://www.rrgcorporation.com/images/PrivacyPolicy_banner.jpg
RRG Corporation (n.d.) [Image] Privacy 2. Retrieved from
http://www.rrgcorporation.com/images/PrivacyPolicy_banner.jpg
Rushe, D. (2013) French watchdog barks at Google over missed deadline on privacy policy.
The Guardian. Retrieved from http://www.theguardian.com/technology/2013/sep/27/goog
Shervington (2013) Google+ and the copyright issues of sharing images. Martin Shervington.
Retrieved from http://www.martinshervington.com/google-plus-copyright-issues-sharingTrondson.com (n.d.) Safe Kids Logo. Retrieved from
http://www.trondson.com/wp-content/uploads/2010/06/SafeKidsLogo.jpg
Winkler, R. (2013) Google unveils privacy change, Google+ users to appear in ads. The
Australian. Retrieved from http://www.theaustralian.com.au/business/wall-street-journal