1. iLearn
Sustainability
CSR ACADEMY Middle East

2. What we do
Sustainable Middle East
iLearn CSR ACADEMY was born out of our experience with some of the best in class
passion: A sustainable Middle East. multinational companies, local and international
government bodies and NGO’s. We have
We are a training and strategy consultancy
assisted many of our clients to become world-
offering a range of services and undertaking
renowned CSR front runners and they have
advocacy in order to achieve transformative
been consecutively recognized as industry
leadership on the sustainability agenda. iLearn
leaders on the Dow Jones Sustainability Index,
CSR ACADEMY is the only organization based in
Davos World Economic Forum and been
and operating throughout the Middle East
awarded numerous national and international
offering the full range of CSR and Sustainability
CSR awards. We have a well-grounded
services from developing and implementing
knowledge and experience of the local and
signature CSR strategies, stakeholder
regional markets; we understand the different
management, GRI reporting, sustainable
cultural sensitivities, the civic society and the
branding, CSR communication to CSR training,
local stakeholder dynamics. This unique
master classes and executive coaching.
combination has translated into long term
Established in 2008, with headquarters in relationship with our clients, which speak to the
Dubai, UAE we work with a network of CSR value our guidance brings. We have trained and
experts and sustainability professionals. Our worked with some of the iconic organisations
expertise is based on over 20 years of throughout the Middle East.

3. What makes
us unique?
Organizations come to us at
different stages of their
thinking process about
corporate responsibility. We
understand that all
businesses need to find a
balanced approach between
risk management, innovation
and profit. Every situation is
• Embed sustainability practices across your
different and our approach is
to help our partners turn
Training business through training and mentoring
solutions that have a lasting impact
global trends into business
opportunities, where others
just see threats. We believe Advisory • Develop and implement a signature long
that the sustainability
journey is a journey of
services term strategy for managing all your
sustainability issues
change. This requires leaders
and entrepreneurs to carry
the change in your
organization. Therefore our Sustainable • Explore and develop your leadership
potential through a unique Sustainable
approach focuses on the Leadership Leadership Program
unique combination of
leadership development and
integration of sustainability
into the core business and
operation. We focus on
giving you the knowledge
and insight to sharpen your
skills and think more
strategically and creatively
about the products, services
and business models that will
ensure your long-term
competitiveness. This makes
us in our role - the counsel,
the guide and the mentor.

4. KEEP IT FRESH
Training
Developing CSR professionals
Certified CSR professional modules
♦ Fundamentals of Sustainable Development and CSR
♦ CSR in action – designing, developing and implementing a signature CSR
strategy
♦ The magic of dialogue – strategies for successful stakeholder engagement
♦ Measuring success – fundamentals of CSR reporting
Master classes
♦ Sustainable leadership and entrepreneurship master class
♦ CSR for HR
♦ Managing outside pressure – strategies for preventing corporate disasters
(issue and crisis management)
♦ Community Investment Strategies
♦ Implementing global standards: ISO 26000, Accountability
♦ Sustainable finance & TBLI investment
♦ Sustainable branding & cause related marketing
Specialized training workshops
♦ Systems thinking & scenario development master class
♦ Factor 10/Factor 4 eco-efficiency
♦ Cradle to Cradle

5. KEEP IT BLUE
Advisory services
Building sustainability capacity
Landscape analysis
Identifying key environmental, social and economic trends, and assessing their
relevance to core business strategy and operations.
Benchmarking intelligence
Surveying key news, reports and events and competitiveness overview to
provide customized intelligence and insights.
CSR audit
Performing analysis on how the organisation is performing on social, economic
and environmental issues.
Issues materiality
Assessing the business impact of, and societal interest in, the sustainability
issues facing a company to guide strategy and/or reporting.
Signature Strategy Development
Developing strategic, actionable business responses to sustainability issues and
trends.
Strategy integration and implementation
Guiding clients' integration of sustainability and CSR into governance and
management systems.
CSR reporting
Developing effective and credible sustainability reporting and communication

6. KEEP IT CLEAN
Sustainable Leadership
Mission Antarctica
The Sustainable leadership Program is a unique leadership development
program for young people, rigorously selected through a National
Sustainability Competition. The competition challenges participants to propose
and implement a project idea, which will positively impact living sustainably
within their local community and provide an innovative approach to dealing
with a critical sustainability issue.
The winners are awarded a spot on a life-changing trip to the last wilderness
on Earth – Antarctica. Antarctica is the coldest, driest, and windiest place on
Earth. The 5.4 million square miles of ice covering the continent contains 90%
of the world’s ice and 70% of the world’s fresh water. Antarctica is a frozen,
windswept continent, so hostile and remote that there are no permanent
residents. No place on earth provides a more demanding environment to face
the ultimate leadership challenge.
Young people are best placed to respond to the challenges of sustainability. As
Einstein reminds us, to solve a problem we cannot employ that same thinking
that created the problem in the first place. We believe that if young people are
engaged in the positive, creative and innovative challenge of sustainability
then the sky is the limit. Placed in this unique glacial setting, experiencing first
hand the effect of global warming iLearn CSR ACADEMY develops the
participants to become the future sustainability ambassadors of the Middle
East.

7. KEEP IT ON
Advocacy
Walking the talk
A passionate commitment to sustainable development is at the heart of
everything we do. Our biggest contribution is the influences we exert on the
organizations we work with, who include many large companies and
together have sizeable economic, social and environmental impacts.
In addition, we are regularly invited to speak at company events,
conferences, schools, non-profit organizations and charitable events. We
are happy to mentor young potential talent and develop them into social
entrepreneurs.
We oprganise an annual National Sustainability Competition, which we
aspire to extend to the whole of the Middle East. We are active volunteers
and even though a small organization we attempt to practice what we
preach.

8. The Founder
Mrs Antoaneta Popova is an internationally renowned CSR expert and
sustainability pioneer with vast experience in corporate and regional
sustainable development projects around the world. She started her
career 17 years ago, when sustainability and CSR in Europe was still
considered a risk and efforts were directed at managing
environmental and societal conflicts. As a consultant for a leading
international think tank in sustainability and innovation, based in
Amsterdam, she has worked closely with board members and senior
decision makers from some of the largest multinationals many of
Antoaneta Popova
CEO, iLearn CSR ACADEMY which are Fortune 500 to transform them into truly responsible
corporations. Many of her clients have been listed consecutively
number one by the Dow Jones Sustainability Index.
Mrs Popova was formerly the Head of CSR & Sustainability at Sama
Dubai, the multi billion-dollar international property development arm
of Dubai Holding, where she introduced the first of its kind in the
“Corporate Social Middle East sustainability framework incorporated throughout all
Responsibility is the only business management systems and published one of the first GRI
CSR reports in the region. In 2008 she founded the iLearn CSR
logical and sustainable
ACADEMY.
business strategy.”
Mrs. Popova was recently listed among the 2011 TOP 100 THOUGHT
LEADERS in Europe and the Middle East by Trust Across America,
ranking her along with the CEO’s of Virgin, Unilever, Qatar Airways,
Triodos Bank, Ikea, Nokia, Airbus, Telefonica, TetraPak and many
others as setting the world standards in trustworthy business
behaviour. Antoaneta is a courageous visionary able to challenge any
organisation and industry and lead it to become a role model in
sustainability and CSR for others to benchmark against.

9. Please consider the environment before printing this brochure
Executive Towers, Business Bay, Dubai, UAE
PO BOX 115594 Tel: +971 4 4358011, info@iLearn.ae
www.iLearn.ae