Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
Mobile Marketing Executive View:Cutting-Edge Strategies to Optimize andEnhance Your Current Marketing Efforts
Nice to meet youmalbarda: alwayson
Background
In case you missed session 1…• Consumers know how to                     • Advertisers don’t know  use mobile:            ...
The ChallengeConsumers want seamless and easy access.   Stop thinking about it as                  “mobile”.Surely, that i...
So what ARE advertisers doing?
Consumer Centric at heart
And a journey beyond AIDA
Man of the Match – First for World Cup, now forthe FA Cup (other sports to follow soon)• Democratize the vote• Create a vi...
Superbowl Bud Light & Shazam• Thanks to Bud Light, 1 million (!) Shazam users could access an  exclusive, free remix by LM...
Possibly my all-time favorite (and winner of the2011 AB-InBev Digital Media Award)• Small brand, irreverent, how to get a ...
And sometimes we just pretend…
And finally…
Let’s hear from other categories and brands
Ad:Tech New York 2012 Mobile Marketing Masters Session 2
Ad:Tech New York 2012 Mobile Marketing Masters Session 2
Próxima SlideShare
Cargando en…5
×

Ad:Tech New York 2012 Mobile Marketing Masters Session 2

332 visualizaciones

Publicado el

My second presentation, focusing on examples from AB-InBev. Pls contact me for a version that includes all the builds.

  • Sé el primero en comentar

  • Sé el primero en recomendar esto

Ad:Tech New York 2012 Mobile Marketing Masters Session 2

  1. 1. Mobile Marketing Executive View:Cutting-Edge Strategies to Optimize andEnhance Your Current Marketing Efforts
  2. 2. Nice to meet youmalbarda: alwayson
  3. 3. Background
  4. 4. In case you missed session 1…• Consumers know how to • Advertisers don’t know use mobile: how to use mobile: – 1 billion smart phone users – 47% of advertisers “dissatisfied” with mobile – Mobile Ad Spend is now at marketing progress $ 2.6 BLN, and growing double digit – 37% still evaluating • (which is only about 2% of total ad spend) effectiveness of mobile programs – $850 million spend globally on mTrade – Only 14% of advertisers “happy” with mobile ad results – (CMO Council, Fall 2012)
  5. 5. The ChallengeConsumers want seamless and easy access. Stop thinking about it as “mobile”.Surely, that is what we should provide.With “engaging” and “true two way” thrown infor good measure. Start thinking about theinteraction opportunities that the consumer is seeking.
  6. 6. So what ARE advertisers doing?
  7. 7. Consumer Centric at heart
  8. 8. And a journey beyond AIDA
  9. 9. Man of the Match – First for World Cup, now forthe FA Cup (other sports to follow soon)• Democratize the vote• Create a viewing and water cooler worthy companion• Make Budweiser association with football (soccer!) authentic
  10. 10. Superbowl Bud Light & Shazam• Thanks to Bud Light, 1 million (!) Shazam users could access an exclusive, free remix by LMFAO of Madonnas new single that debuted live during the games halftime show.
  11. 11. Possibly my all-time favorite (and winner of the2011 AB-InBev Digital Media Award)• Small brand, irreverent, how to get a big brand impact?• Answer: with a little spontaneous media help
  12. 12. And sometimes we just pretend…
  13. 13. And finally…
  14. 14. Let’s hear from other categories and brands

×