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Digital transformation in the Pharma Industry

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My presentation in a Pharma Transformation Congress in Greece that addresses the following:
- Why Digital Transformation
- What is Digital Transformation
- Digital Transformation Case Study
- How to assess our company's digital maturity
- Ideas how Pharma Digital Transformation congresses could add
real value to business functions transformation
- Marketing transformation example

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Digital transformation in the Pharma Industry

  1. 1. I am Maria Alexandri a strategic digital marketer and a fan of change. 1
  2. 2. Digital Transformation in the Pharma Industry
  3. 3. Why Digital Transformation? 1 3
  4. 4. The world’s most valuable brands of 2018 4
  5. 5. The aforementioned top five brands are all focused on technology, but it’s important to recognize that this is also a part of a much wider trend. 5
  6. 6. What is Digital Transformation? 2 6
  7. 7. 7 DT is the transformation of Business by revamping ◎ Business Strategy ◎ Business Models ◎ Marketing ◎ IT ◎ HR ◎ R&D ◎ Production ◎ Logistics ◎ Other Business functions
  8. 8. 8 DT is the transformation of Business by revamping
  9. 9. 9 DT is the transformation of Business by revamping
  10. 10. 10 DT is the transformation of Business by revamping
  11. 11. 11 DT is the transformation of Business by revamping
  12. 12. 12 DT is the transformation of Business by revamping
  13. 13. 13 DT is the transformation of Business by revamping
  14. 14. 14 DT is the transformation of Business by revamping
  15. 15. 15 DT is the transformation of Business by revamping
  16. 16. Digital Transformation Case 3 16
  17. 17. Amazon.com acquires online pharmacy company 17
  18. 18. 18 Financial Impact on pharmacies
  19. 19. 9% Market value loss 1 hour What?! 13 bn $ That’s a lot of money 19
  20. 20. How to assess our company’s Digital maturity? 4 20 Or what constitutes our company’s Digital Quotient?
  21. 21. “The Digital Quotient benchmarking assessment measures maturity across 4 categories and 18 management practices 21
  22. 22. Digital Quotient Strategy ◎Bold,long term orientation ◎Linked to business strategy ◎Centered on customer needs Capabilities ◎Connectivity ◎Content ◎Customer experience ◎Data-driven decision making ◎Automation ◎IT architecture 22 Culture ◎Risk appetite ◎Speed/agility ◎Test and learn ◎Internal collaboration ◎External orientation Organization ◎Roles and responsibilities ◎Talent and leadership ◎Governance ◎Digital investment
  23. 23. Digital maturity varies significantly per sector 23
  24. 24. 24 Ideas… DT meetings-workshops focused on each business function Invite companies(beyond pharma?) that excel in transforming a particular function
  25. 25. Mob App for HCP email & mobile collection 25 ◎ Double Opt-in ◎ Enhanced brand building ◎ 100% GDPR compliant Marketing Transformation Example
  26. 26. Thanks! You can find me at https://www.linkedin.com/in/alexandrimaria/ Any questions

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