2. Confidential Presentation
July 2015
Make world a better place for Women,
Understanding them better, offer helping hand in
terms of knowledge, data and Information
required for their well being.
Preventive Healthcare for Women, using power
of Data & Science.
Vision
Mission
As a first steps towards contributing to
women health eco-space Linchpin Health has
launched MPT, My Period Tracker
3. second best
partnera woman can have !MPTMy Period Tracker
My Period Tracker is a platform for WOMEN to
understand their menstrual cycle, monitor health, take
informed decisions & achieve desired goals-
scientifically, powered by Big Data.
4. Recording & Tracking Periods
Predicting Periodic dates, Ovulation, Fertility
Recording Data/Notes
Moods and Symptoms
Sharing Data with Partner
Trends/Changes, Notifications & Alerts
What MPT does?
Avoid
Pregnancy1 Get
Pregnant2 Monitor
Health3
Know thy(self)cycle
5. MPT empowers
1.
2.
3.
4.
5.
Info. for Medical consultation
Doctor needs last 6 months periods history
Indicators for Desired
Goals
Safe to have sex today| Increased Probability of conceiving
Diagnosis | Health Tracking
Understand symptoms, prone to diseases
Mood Share
Share intimate details with partner
Treatment | Consultation
Guidance, Preventive Measures, Treatment
6. What we own
TOTAL DOWNLOADS
1 Million
ACTIVE USERS
200K
DOWNLOADS/ MONTH
~60K
FOUND AMONG
Top 3
SEARCH RESULTS IN
PERIOD TRACKING APPS
algorithm to crunch vast amount of data to draw Inferences,
trends & offer support during women’s reproductive journey
7. • Build as a private social network for Women
Community | Forum |Chat |Messenger
• Extend to In Pregnancy & Post Pregnancy
Needs
• Integrated m-commerce platform (marketplace)
• Integrate Medical Advisory services
• Preparing Health Graph (intel based on user data)
• Big data - Prediction & suggestions from history & Trends
• Hardware (IOT) devices
It is just the beginning
35
9. App Name
Tracks
Period
Cale
ndar
Health Feed/
Timeline
Personaliz
ation
Sharing
partner
Target Users
MPT Yes Yes Yes
High Level
Personaliz
ation
Yes Female + Partners
Dayima Yes Yes No - -
GLOW Yes Yes No
Negligible
Limited
Female (features
in Apple)
Meet You Yes Yes Yes Limited No
Female (Only
China)
OVIA Yes Yes No - -
Yes Yes No - -
Feamle
Hardware Devices
Industry Landscape
10. Revenue Model
35
• Alliances & Partnership
(Insurance | Hospitals | Diagnostics)
• Medical Advisory Services/Consultancy
network of doctors/ gynecologist
• M-commerce
• Hardware Devices (IOT)
• In App Purchase (VAS)
• Big Data Analysis
• Digital Content Selling
• Advertisement
11. • First Movers in India and Asian countries who
are fastest growing mobile markets
• Engaged through-out the Women Reproductive
Cycle Pre and Post Pregnancy
• Highest Stickiness in the segment.
for achieving traction and distribution
Our Unfair Advantage
36
12. Raise Seed
USD1mn
Invest in Platform
Development &
Product Promotion
10 mn Users
1mn active
12-Month Plan
40
13. Write to us on
@mptapp.com
@linchpinhealth.in
Contact Us
Maybe we can brew this coffee
together!!
41
Linchpin Health : a Health Science Company, Powered by Big Data
Subject : Health Science | Well Being - Vision, Missions and Offering?
Vision : Preventive Healthcare for Women
Mission : Make world a better place for Women, Understanding them better, offer helping hand in terms of knowledge, data and Information required.
Linchpin Health : a Health Science Company, Powered by Big Data
Subject : Health Science | Well Being - Vision, Missions and Offering?
Vision : Preventive Healthcare for Women
Mission : Make world a better place for Women, Understanding them better, offer helping hand in terms of knowledge, data and Information required.
Offering : As a first steps towards contributing to women health eco-space LH has launched MPT, My Period Tracker
MPT is a platform for WOMEN to understand their menstrual cycle, monitor health, take informed decisions & achieve desired goals- scientifically, powered by Big Data. The App provides a very convenient and hassle free method to record the periods, track important dates i.e. next cycle, fertile day, safe to have sex day etc. and predict next period dates, fertility, ovulation etc. All the information put together, empoerws the users with achieving desired goals.
As a first steps towards contributing to women health eco-space LH has launched MPT, My Period Tracker
MPT is a platform for WOMEN to understand their menstrual cycle, monitor health, take informed decisions & achieve desired goals- scientifically, powered by Big Data. The App provides a very convenient and hassle free method to record the periods, track important dates i.e. next cycle, fertile day, safe to have sex day etc. and predict next period dates, fertility, ovulation etc. All the information put together, empoerws the users with achieving desired goals.
What all MPT does:
Recording Period information and additional details about periods, Track the periodic dates, Ovulation and Fertility.
Primarily the application is being used to achieve any of the goals below
Get Pregnant – Knowing the right dates and information, the probability increases manifold
Avoid Pregnancy – Interviewing a lot of customers, we realized that keeping track of the safe and unsafe dates helps women plan well.
Monitor health – additionally a lot of information captured can result in guiding the users on improving their health.
How can MPT help in a daily life scenario?
Targetted for Women Well being
Educate women about their body and keep them involved with the app
Collect important health data for research
Provide couple more control in Family Planning
Help in enhancing Relationship
Period Data is an important tool for doctors to know about hormone imbalance
Why the need:
Search trend for ‘Period Tracking’ on the rise – Google Analytics
1 in 10 Americans use their smart phone during sex
Pregnant women information = 15 X normal person information
Women either support or veto around 85% of all purchase decisions – Huffington Post
Preventive healthcare estimated to reach market of $144.8 B by 2020
Female Smartphone adoption on rise - Qualcomm
What we are upto? So far the progress, availability of platform, downloads etc
800,000 downloads
200,000 active users
20,000 daily visitors
Where we want to go ? Road Map – Product Road Map and Numbers?
Social Network for Women
Disease Preventions
Doctors Networks
Not only achieving and Avoiding pregnacy, show must go on to Pregnancy and Post Pregnancy support
Build as a private social network for Women Community | Forum |Chat |Messenger
Extend to In Pregnancy & Post Pregnancy Needs
Integrated m-commerce platform (marketplace)
Integrate Medical Advisory services
Preparing Health Graph (intel based on user data)
Big data - Prediction & suggestions from history & Trends
Hardware (IOT) devices
Health Graph
- Current Status
Prone to disease
Advisory Services
-
Improve the health graph
User on our platform get incentive from Insurance companies.
Multilingual Support –
Dutch
French
German
Italian
Portuguese
Spanish
Revenue Model:
M-commerce
Advertisement
Alliances & Partnership
(Insurance | Hospitals | Diagnostics
Hardware Devices (IOT)
In App Purchase (VAS)
Medical Advisory Services/Consultancy
network of doctors/ gynecologist
Big Data Analysis
Digital Content Selling
Integration of Free & Paid Sticker with Private messenger
Selling of Digital Content to the engaged users
Increase user involvement and engagement
Advertisement Revenue
In App purchase
M-Commerce platform, starting with Period essentials
Personalized gift suggestion and amrketplace for gifting products
Crunch and analyze the vast collected data to further empower woman (and partners)