This keynote was given by Marissa Louie, Principal Designer at Yahoo!
Abstract:
There are millions of web sites and apps that exist, yet only a few of them are accessed on a regular basis. How do we design products that keep users coming back for more? The answer is simple – we integrate emotion into our designs.
In this presentation, Marissa Louie will teach us:
Emotional themes: What gets users hooked
Emotional toolbox: Design elements that make your users feel great
How to integrate positive emotions to influence behavior and increase user engagement
How to add personality to a product
--
Meet Marissa
Marissa Louie is a UI, UX, and Product Designer whose designs have been experienced by over 1 billion users. She is a Principal Designer at Yahoo!, where she has led design efforts in Search and Homepage and Verticals. She founded First Designer Co., a design community that supports designers with mentorship, design critiques, and job opportunities.
She has been an iOS Art Director at Apple, Product Designer at Ness Computing (acquired by OpenTable and now part of Priceline.com), and Co-founder of three tech startups. Her work has won numerous awards, including Apple's App Store Best of 2012 for Ness Computing.
9. E R I C PA N
My goal as a designer is to give other humans
tools to shed their problems and achieve
their dreams.
10. TA R A S R I P U N V O R A S K U L
My goal as a designer is to wake up everyday
knowing my designs made a huge social impact
and inspired others.
11. D E V I N H A L L A DAY
My goal as a designer is to design a solution so
simple and revolutionary that it becomes
integrated in every life to the point that they
take it for granted.
12. My goal as a designer is to
make people feel GOOD
)
27. One of the best apps I’ve seen. Beautifully
engineered, Ness is both attractive and intuitive.
It’s easy, quick to use, and the interface has a
minimalistic beauty to it.
Some users are going as far to call this the best
app in the App Store while many others have
already made this a favorite.
What users said
28. With a beautiful and sleek design, this intelligent
and intuitive app will leave you stunned.
The reason why this app is better than Yelp isn't
just because it recommends places to eat, it's
because the entire interface is designed around
the idea of actually helping someone decide
where they are going to have their next meal,
rather than providing a list of different options
that is too taxing to sift through, and too boring to
spark an interest in the next outing.
56. Through Wanelo I have quickly learned what
clothes make me excited. I no longer go into a
store hoping something might peak my
interest.....I know what "look" I'm after and how I
want to feel. I have acquired so much insight to
see how much fun it can be to dress in different
moods, styles and venues.
What users said
This app is AMAZING. I'm addicted to it and all of
my friends are getting into it and we love it!!
57. !
I couldn’t have seashell lamps in my garage
without a mermaid tail and a swimming pool
equipped with floats with beer holders. You may
need rehab and financial counseling.
Absolutely fabulous, daaahling. I love that the app
updates are written in REAL people language!
Love and muffins from me too. If you are a
teenage girl, download this app.
What users said
62. You can’t have an entertaining,
a delightful, an inspiring experience
unless it’s well-designed and
thought out.
That’s where
we’re focused in
terms of design.
M A R I S S A M AY E R
63. Where is the emotional design
in this feature?
Where’s the cream filling?
64. I WILL NOT SHIP
UNLESS I…
Look for ways to use animations
Ask how we want users to feel
Tap into my design superpowers
Have a compelling brand as a foundation
Understand human emotions
65. I WILL NOT SHIP
UNLESS I…
Look for ways to include Easter eggs
Believe my product is pleasurable
Really want users to find it pleasurable
Convey emotion through UI: funny, etc.
Use emotive copywriting & content