Goffman's theories about how people present themselves are relevant to understanding social media presence. Online, contexts that were previously separate are now colliding as networks allow for participation and sharing of content beyond traditional academic publishing. This results in boundaries blurring between professional and personal identities.

2. The Myth of the
“Non-Professional Presence”

3. Faceted Identity
This is not a new problem…
Goffman’s frames for thinking
about presentation of self are
remarkably relevant in the context
of social media.

4. Collapsing
Contexts
With online social interactions,
previously distinct contexts are
beginning to collapse and collide
Justmakeit (Flickr)

5. Presence / Participation

7. Network
Using social network sites to connect with colleagues, collaborators, industry,
students.

8. The Big Three

12. Write / Static
Simple online presence using templates.

13. There’s No Place Like
127.0.0.1

19. Write/Share
Publish content outside the walled garden of scholarly publishing.

23. Communication > Publication

24. Curate
Share your expertise in structured, organized collections.

25. Media-Centric Presence

31. Content-Centric Presence