1. IT APPLICATIONS
Professional Stage Application Level, ICAB
Tutor: Mohammad Abdul Matin
Chapter 1
Information Technology Strategy

2. My Introduction
MOHAMMAD ABDUL MATIN
Chief Information Officer, Expolanka Group
Previous Roles:
• Chief Information Officer, Rangs Group
• Head of Business IT, Rahimafrooz Group
• IT Infrastructure Manager, BOC Bangladesh Ltd.
• Project Manager, Prolific Software Ltd.
LinkedIn Profile: http://bd.linkedin.com/in/abdulmatin

3. Some (Binding) Ground Rules
For the benefit of all participants….
(1) Your ATTENTION in the WHOLE session
(2) Please avoid MOBILE phone calls
(3) Please avoid CROSS DISCUSSIONS
(4) Please take NOTE as required

4. Chapter Outline
 Importance of IT Strategy
 Process of Developing IT Strategy
 Electronic Commerce
 Risks, Limitations & Advantages of E-commerce
 Electronic Data Interchange (EDI)
 Information Technology in Enterprises in Bangladesh

5. What is IT? (let’s think for a while….)
 What is the role of a IT personnel or the IT department?
 Is IT function important? Why?
 Is there any difference between IT in an Enterprise and
in a Software Company?

6. What is IT
 Information (Communication) Technology is a
management function in an Enterprise
– helps the business and other functions to operate (with their
computers and related components)
– enables processes and converts data into information for
decision making
– creates advantages for the business by providing better
processes and tools
 Information Technology in a technology business is a
line function in the business

7. IT’s Roles in an Enterprise
Strategic Partner
Enabler
Support Service

8. IT Applications Value Map
Capital
Management
Foundation of
Doing Business
Productivity
Strategic Opportunity
& Advantage
(e.g. Accounting Package)
(e.g. Niche Applications for
Inventory, Service, etc.)
(e.g. Workflow Automation,
Collaboration, Intranet, etc.)
(e.g. ERP, CRM, BI, BSC, etc.)*
* ERP = Enterprise Resource Planning
CRM = Customer Relationship Management
BI = Business Intelligence
BSC = Balance Score Card

9. Enterprise Resource Planning (ERP)
Source: www.relevante.com

10. Information Technology Architecture
Technology
Platform
Data
Resources
Application
Portfolio
IT
Organization

11. What is Strategy
35 km/h
Mission Vision
Goals

12. What is Strategy
Vision
Will become a world class provider of information to
everyone holding a computer or a mobile phone by 2020
Goal 2016
(Acquisition)
Objective
(Financial)
Objective
(Market)
Goal 2018
(Going Global)
Objective
(Research)
Objective
(Service)
Mission
Makinginformationavailable

13. IT Strategy Example
Value
Alignment to
Customer
Business
Requirement
Alignment to
Strategy
Package Software
Selection
Strategic
Structural
Service Contracts:
Vendors / Integrators
System Integrator
Selection
Business Impact Analysis
Risk
Management
Support
Contract
Management
Contract
Governance
Program
Management
Evaluation: Post Implementation Review

14. Structure of a IT Strategy
• Summarize the benefits, scope, method, budget, etc.Executive Summary
• Options for increasing ROI, availability of technologyOpportunities
• Threats from competition, being outdatedThreats
• Roles, structure, governance, etc.IT Organization
• Trends, needs that create demand in the organizationExternal Forces
• Current portfolio status, application inventories, etc.Internal Capabilities
• Planned milestones, dates and measuresMilestones

15. IT Strategic Planning Process
Architectures
• Application Architecture
• Data Architecture
• Network Architecture
Transition
Plan
• Prioritized Initiatives
• Project and Resource Plans
• Funding Scenarios
Ongoing
Planning
• Opportunity Prioritization
• Quarterly & Annual Reviews
• Budgeting and Planning
4
5
6
Business
Strategy
• Competition
• Balanced Score Card
• Change Readiness
IT SWOT
• The Application Portfolio
• Skills & Infrastructure
• Governance & Control
Vision &
Strategy
• Preferred Future State
• Strategic Intents
• Principles & Strategies
1
2
3

16. ACHIEVE OPERATIONAL
EXCELLENCE
EFFECTIVE BUSINESS
ENGAGEMENT
STRATEGIC SUPPORT
TO THE BUSINESS
INTERNALPROCESSLEARNINGFINANCIALCUSTOMER
P3A: Maintain a Secure and Reliable
Infrastructure that Ensures Business
Operation
F2A: Speed and Integrity of Information
P3B: Manage Service Quality: Delivery on
Schedule
L2: Provide ICT Tools and Techniques that Enhance ICT Function
P3C: Optimize ICT Process; Lower Unit CostP2C: Enhance Utilization of Existing ICT
Systems
P2B: Improve Business Unit Productivity
and Profitability through New Initiatives
P2A: Establish Effective Value Creation
Framework
L3: Foster a Business and Customer Focused Culture
L1: Attract, Develop and Retain Employees with Key Competencies
P1: Propose, Agree and Deliver Business
Transformational Applications for the
Company:
- Enterprise Resource Planning (ERP)
- Customer Relationship Management (CRM)
- Supplier Relationship Management (SRM)
- Decision Support System (DSS)
- Knowledge Management System (KMS)
C2: Support Business Unit Needs with ICT
Based Analytics
“TURNING ICT AS A COMPETITIVE ADVANTAGE
IN ACHIEVING VISION 2015”
ANUAMTSSI
ANUAMTSSI
ANUAMT
ANU
SSI
KRL
AMT
C3: Deliver Basic Service with High Quality at
Competitive Cost
C1: Drive Business Unit Success with
Innovative ICT Solution
F3: Lower Cost of ICT ServicesF1: Strategic Alignment of Business and ICT
RAQRAQ
KRL KRL
ANU
ANU
KRL
F2B: Enhance Return on InvestmentKRL
KRL
Strategy Map

17. Strategy Development
 Critical Success Factors
– Revisiting the Business Model
– Adopting Strategic Themes
– Getting the Right People Involve
– Working in Partnership with Business
– Balancing IT Investment Opportunities
• Business Improvement
• Business Enabling
• Business Opportunities
• Opportunity Leverage
• Infrastructure

18. Business IT Planning Process
Customer
and Business
Value
Visioning
Business
Strengths and
Models
Business IT
Strategies
and
Architecture
Business
Application
Development
and
Deployment
Key Insight
FeedbackMore Questions
Key Objectives Priorities
Feedback

19. IT Investment Opportunities
Business
Improvement
Business
Enabling
Business
Opportunities
Opportunity
Leverage
Infrastructure
Reengineering initiatives help
organizations achieve process efficiency
Enabling initiatives
transform how a
company does business
Small scale experimental initiatives to
test emerging technology / IT strategy
Scaling up or leverage successful
prototype / pilot initiatives
New capabilities in regard
to hardware, software,
middleware,
communication, data.

20. Questions & Answers

21. Thank You
Next Class
Topics: Chapter 1 – IT Strategy recap, e-Commerce