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Increasing the Adoption of Public Transport
                              Manas Tungare, Mithilesh Kumar, Yoon Lee, Gyuhyu...
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Increasing the Adoption of Public Transport Through Multi-Platform Social Networking

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Increasing the Adoption of Public Transport Through Multi-Platform Social Networking

  1. 1. Increasing the Adoption of Public Transport Manas Tungare, Mithilesh Kumar, Yoon Lee, Gyuhyun Kwon, Pardha Pyla Problems Social networks • • Low use of public transport Facebook • • High use of personal vehicles VT community Social network Google Earth • Low sharing of personal Multiple interfaces Desktop vehicles • Wherever, whenever General concerns • Serendipitous discovery • Pollution RSS feeds Interfaces: • Global warming • Desktop, browser-based • Traffic congestion, etc. • Notes in Facebook iCalendar • RSS feeds • iCalendar feeds • Google Earth overlay • Desktop widgets • Mobile phone web interface Survey Results Walll–sized display • 105 participants Cellphone • 82% own cars • 70% age 19–26 years • 54% driving for about 4–8 years Not yet friends Results from Focus Group Travel Needs • Trust is the most important • Commute to work or school factor for sharing a ride • Visit parents • Feedback about past journeys is • Visit their significant others important to build trust • Business • Social networks are useful for Factors that influence developing indirect, transitive travel decisions trust relationships Friends Friends • • Time of journey Users must specify travel • Punctuality of schedule preferences to avoid conflicts • • Safety Women have more safety • Parking concerns than men • • Cost Pollution and concern for the • Comfort environment are important issues

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