2. Gimme hope Joanna…
• How many of you believe agriculture has a
problem(s)?
• How many of you believe that you can solve
the problem?
• How many of you believe that you can
become wealthy solving these problems?
(c) Mandar N. Mhatre
3. Agriculture in Numbers
of population relies on agriculture
of farmers have smart phone
contribution to GDP ($bn)
in exports ($bn)
(c) Mandar N. Mhatre
Largest arable land
All major climate conditions
Agri-climates
out of 60 soil types
10th
15
20
46
132/
36
160
284
55%
25%
275
38
350
350
2/3rd
Agri. storage facilities / cold
storage facilities (MMT)
mm hectares of agri land
mm tons of food grain
production
AgriTech deals
cum. investment (last 4 yrs, $mm)
of deals in supply chain
4. Large opportunities across the value chain,
scaling remains a challenge
Inputs
Harvesting/
Transport
Storage and
processing
Distribution
•Weather
•Buyer/Seller
marketplaces
•Price
•Crop
management
•Advisories
•Farming
technologies
Apps, IOT, Mobile, AI, Big data, Driver less, ML
•Machines
•Sorting
•Counting
•Weeding
•Machines
•Sorting
•Counting
•Measuring
health
•Warehouse
management
•Certification
•Warehouse
management
•Pricing
•Listing
•Brands
•Marketplace
•Tracking
(c) Mandar N. Mhatre
5. Global startups are taking large strides
Hardware and software to monitor farms
Nano-fertilisers solution that delivers components
straight to the plant’s cells
Plant health and protect yield potential.
Farm productivity through the use of digital tools
Microbe enhanced seeds to testing to storage to
marketplace to financing
(c) Mandar N. Mhatre +850 more
6. Indian start-ups are picking up
(c) Mandar N. Mhatre
Digitalize farm data
Organic soil nutrients and conditioners
Measure produce quality using mobile and AI
Technology driven agronomy advice, service and agri
input products
End-to-end dairy technology solutions company
+350 more
7. Globally larger players are looking at it closely, albeit
in a much more holistic manner (e.g. Alibaba’s Hema)
At its core, it's about making it insanely convenient to buy what you need or want in
whatever way is the most convenient to you - whether at the store, online, delivered
to your home, picked up at a nearby store location – Business Insider
Every product in the store features a bar code that can be scanned to get all the
information about the item chosen (origin, backstory, and even offered suggestions) –
Nasdaq
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Customers can shop, dine and order groceries for delivery from their mobile phones
and use Alipay to make payments – CNBC
Play video:
https://www.cnbc.com/video/2018/08/28/we-visited-inside-alibabas-new-retail-store-
sweeping-through-china.html
9. Principles of building start-ups apply to
AgriTech as well
• Co-founder
• Ideas
• Early
product
• Team
• Product
market fit
• Early
customers
• Customer
acquisition
strategy
• Operations
• Technology
• Execution
• Multi location
• Multi product
• Governance
• And many
more…
• Co-founder
agreement
• Opportunity
assessment
• Market scan
• Proto type
• Core team • MVP • Business model • Scaling
Risks
Milestones
Self Seed/ 20-
25%
Angel/ 15-
20%
Pre-series/ 10% Series +/ sub
10%
Funding/
Dilution
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Growth - VCs
Startup – A&A, select
VCs
Pre-startup – FFF,
Grants, A&A
10. Is India catching up!
850+ well-funded , many more in early stages
~$9 bn in total funding
325 lead investors, with ~1,000 investors
University grants main source of seed funding
1 in every 8 AgriTech gets acquired, 1 in 20 IPO
Strong eco-system with investors, corporates,
AgriTech entrepreneurs, and mentors
(c) Mandar N. Mhatre
350+ AgriTech in various stages
$350mm+ invested amount in India
~20 institutional players (VCs, Accelerators,
etc), probably 100-150 angels
Indian government has multiple initiatives
No major exits till date
Nascent eco-system that needs to be
nurtured
11. AgriTech is increasingly getting investor
attention
Sequoia
Kleiner Perkins
+20 more in India(c) Mandar N. Mhatre
12. To conclude, opportunity to build multiple
billion dollar startups
• Focus on one specific pain point at a time
– Logistic, working capital, supply chain at one end
– Convenience and brand at customer's end
– Solve multiple problems in phases
• Blend with current ecosystem before disrupting
• Scalable, repeat customers
• Strong team – co-founders, experts, advisors
• Funding is available for right start-ups
(c) Mandar N. Mhatre
13. Closing comments
• Build knowledge, network
– Startup India
– Vibrant Summits
– Nasscom / IBREF
– Industry Associations
– Universities
• Get mentored / Be a mentor
• Be the change
– Over farmer’s lifetime, he has only 40 attempts to learn,
Technology allows that many in a week!
(c) Mandar N. Mhatre
Self...it indicates some skin in game. More than quantum of funds, what matters percent of your total assets that you are willing to invest before you seek external money.
Seed... It's one of the most expensive round as you have still not built your business. This results in very low valuations and high dilutions.
Typically you can mitigate high dilutions by doing an friends and family round.
Ideally raise this when poc is established
Typical timeline between self to seed is 1-6 mths.
Angel round. This round should be raised to show some traction on MVP.
The reason to do this round is to benefit out of investors network, experience and advice.
Typical timelines are around 6-12 mths after seed.
Preseries A round. … While it's not compulsory to do this round if you plan your stages well, increasingly startups are raising money in this round.
It's more of a bridge round to either take care of short term liquidity challenges associated with delayed in larger rounds or demand from larger round investors to show more traction.
Typical timelines are around 12-18 mths after seed
Series round: This is an professional investor round. Here sole objective is to scale rapidly.
It's also one of the harder rounds to achieve given that entrepreneur would be exposed to very serious due diligence process and negotiations.
It's also first time that the entrepreneur maybe allowed to sale some of own shares in secondary transaction.
Typical timelines are around 12-18 mths after seed.