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Tell me with an App

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Using Digital Storytelling in apps: marketing and creativity | #IWHE14
4th INTERNATIONAL WORKSHOP ON HIGHER EDUCATION
Universitat de Vic
// Tell me with an App //
Armando Liussi, Academic Director of PG Digital Marketing Inesdi

Publicado en: Móvil
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Tell me with an App

  1. 1. TellmewithanApp Usingdigitalstorytellinginappsfor marketing,fromcreativity
  2. 2. Mando Liussi @mandomando mandomando.com Helping leaders make the shift to social
  3. 3. D e c , 3 t h | T e l l m e w i t h a n A p p Developer point of view • Real App Strenghs • User's supposed needs • Business related supposed needs • Company's supposed needs • Brand's supposed needs Goal? SWOT?
  4. 4. D e c , 3 t h | T e l l m e w i t h a n A p p User point of view • Need-Use Timing • Social context • First time Motivation • Usage: Fidelity & engagement
  5. 5. D e c , 3 t h | T e l l m e w i t h a n A p p Company point of view • Marketing • Communication • Productivity • HR • Control
  6. 6. D e c , 3 t h | T e l l m e w i t h a n A p p Brand point of view • Visibility • Popularity • Reputation • Conversion • Virality
  7. 7. D e c , 3 t h | T e l l m e w i t h a n A p p Needs vs Values Perception vs Realities
  8. 8. D e c , 3 t h | T e l l m e w i t h a n A p p Fact: Mobile growth is moving into media, advertising, software, and services Read more: http://www.b usinessinsider.com/t he-future-of-the- mobile-industry- 2014- 11?op=1#ixzz3KjkKq2 Qx
  9. 9. D e c , 3 t h | T e l l m e w i t h a n A p p
  10. 10. D e c , 3 t h | T e l l m e w i t h a n A p p Fact: Mobile Messaging Apps Are Growing At The Cost Of Social Networking Sites [Study] Q3 2014 report | GlobalWebIndex http://ow.ly/Fd1si
  11. 11. D e c , 3 t h | T e l l m e w i t h a n A p p Fact: 3 downloaded apps in 2013 per 2 in 2014 Deloitte TMT Consumo movil España 2014 http://ow.ly/Fd2Uu
  12. 12. D e c , 3 t h | T e l l m e w i t h a n A p p Needs vs Values Perception vs Realities
  13. 13. D e c , 3 t h | T e l l m e w i t h a n A p p Milestone
  14. 14. D e c , 3 t h | T e l l m e w i t h a n A p p Milestone attributes • Paths • Tags • Goals
  15. 15. D e c , 3 t h | T e l l m e w i t h a n A p p Event
  16. 16. D e c , 3 t h | T e l l m e w i t h a n A p p Event attributes • Timing • Place • Environment • Extras
  17. 17. D e c , 3 t h | T e l l m e w i t h a n A p p Event attributes • Timing • Place • Environment • Extras • Arrival time • Duration • Postdata
  18. 18. D e c , 3 t h | T e l l m e w i t h a n A p p Event attributes • Timing • Place • Environment • Extras • Macro Geo • Micro Geo • Building • Room
  19. 19. D e c , 3 t h | T e l l m e w i t h a n A p p Event attributes • Timing • Place • Environment • Extras • Entities • Identities • Relationship state
  20. 20. D e c , 3 t h | T e l l m e w i t h a n A p p Event attributes • Timing • Place • Environment • Extras • Goals • First community • Newbies
  21. 21. D e c , 3 t h | T e l l m e w i t h a n A p p Branded event
  22. 22. D e c , 3 t h | T e l l m e w i t h a n A p p Branded Event attributes • Timing • Place • Environment • Extras
  23. 23. D e c , 3 t h | T e l l m e w i t h a n A p p Branded Event attributes • Timing • Place • Environment • Extras • Arrival time • Duration • Postdata
  24. 24. D e c , 3 t h | T e l l m e w i t h a n A p p Branded Event attributes • Timing • Place • Environment • Extras • Macro Geo • Micro Geo • Building • Room
  25. 25. D e c , 3 t h | T e l l m e w i t h a n A p p Branded Event attributes • Timing • Place • Environment • Extras • Entities • Identities • Relationship state
  26. 26. D e c , 3 t h | T e l l m e w i t h a n A p p Branded Event attributes • Timing • Place • Environment • Extras • Goals • First community • Newbies
  27. 27. D e c , 3 t h | T e l l m e w i t h a n A p p Every event deserves a story to tell
  28. 28. D e c , 3 t h | T e l l m e w i t h a n A p p Every branded event need a story to stick to, to be efficient, to be memorable
  29. 29. D e c , 3 t h | T e l l m e w i t h a n A p p Tell me, I’ll forget Show me, I’ll remember Involve me, I’ll understand
  30. 30. D e c , 3 t h | T e l l m e w i t h a n A p p nomophobia
  31. 31. TellmewithanApp
  32. 32. TellmewithanApp
  33. 33. TellInvolvemewithanApp
  34. 34. Using digital storytelling in apps for marketing, from creativity InvolvemewithanApp
  35. 35. D e c , 3 t h | T e l l m e w i t h a n A p p Event
  36. 36. D e c , 3 t h | T e l l m e w i t h a n A p p Event timeline
  37. 37. D e c , 3 t h | T e l l m e w i t h a n A p p Event timeline Event comesEvent is coming Grand Finale
  38. 38. D e c , 3 t h | T e l l m e w i t h a n A p p Event timeline Event comesEvent is coming Grand Finale (brand point of view) (branded)
  39. 39. D e c , 3 t h | T e l l m e w i t h a n A p p Event timeline Event comesEvent is coming Grand Finale (brand point of view) (branded) leitmotiv /story
  40. 40. D e c , 3 t h | T e l l m e w i t h a n A p p Event timeline Event comesEvent is coming Grand Finale (brand point of view) (branded) leitmotiv /story
  41. 41. D e c , 3 t h | T e l l m e w i t h a n A p p Event is coming
  42. 42. D e c , 3 t h | T e l l m e w i t h a n A p p Event is coming • Timing • Place • Environment • Extras • Arrival time • Duration • Postdata • Macro Geo • Micro Geo • Building • Room • Entities • Identities • Relationship state • Goals • First community • Newbies
  43. 43. D e c , 3 t h | T e l l m e w i t h a n A p p Event is coming (brand point of view) (branded)
  44. 44. D e c , 3 t h | T e l l m e w i t h a n A p p Event is coming (brand point of view) desire
  45. 45. D e c , 3 t h | T e l l m e w i t h a n A p p
  46. 46. D e c , 3 t h | T e l l m e w i t h a n A p p
  47. 47. D e c , 3 t h | T e l l m e w i t h a n A p p
  48. 48. D e c , 3 t h | T e l l m e w i t h a n A p p
  49. 49. D e c , 3 t h | T e l l m e w i t h a n A p p Event is coming • Timing • Place • Environment • Extras • Arrival time • Duration • Postdata • Macro Geo • Micro Geo • Building • Room • Entities • Identities • Relationship state • Goals • First community • Newbies
  50. 50. D e c , 3 t h | T e l l m e w i t h a n A p p Event is coming
  51. 51. D e c , 3 t h | T e l l m e w i t h a n A p p Event timeline Event comesEvent is coming Grand Finale (brand point of view) (branded) leitmotiv /story
  52. 52. D e c , 3 t h | T e l l m e w i t h a n A p p Branded event comes (brand point of view) property
  53. 53. D e c , 3 t h | T e l l m e w i t h a n A p p Event comes Simultweeting
  54. 54. D e c , 3 t h | T e l l m e w i t h a n A p p Event comes Simultweeting
  55. 55. D e c , 3 t h | T e l l m e w i t h a n A p p Event comes • Timing • Place • Environment • Extras • Arrival time • Duration • Postdata • Macro Geo • Micro Geo • Building • Room • Entities • Identities • Relationship state • Goals • First community • Newbies
  56. 56. D e c , 3 t h | T e l l m e w i t h a n A p p Event comes
  57. 57. D e c , 3 t h | T e l l m e w i t h a n A p p
  58. 58. D e c , 3 t h | T e l l m e w i t h a n A p p Grand finale
  59. 59. D e c , 3 t h | T e l l m e w i t h a n A p p Grand finale • Timing • Place • Environment • Extras • Arrival time • Duration • Postdata • Macro Geo • Micro Geo • Building • Room • Entities • Identities • Relationship state • Goals • First community • Newbies
  60. 60. D e c , 3 t h | T e l l m e w i t h a n A p p Grand finale (brand point of view) branding
  61. 61. D e c , 3 t h | T e l l m e w i t h a n A p p Grand finale • Timing • Place • Environment • Extras • Arrival time • Duration • Postdata • Macro Geo • Micro Geo • Building • Room • Entities • Identities • Relationship state • Goals • First community • Newbies
  62. 62. D e c , 3 t h | T e l l m e w i t h a n A p p Grand finale
  63. 63. D e c , 3 t h | T e l l m e w i t h a n A p p oneappformeTribe’s apps
  64. 64. D e c , 3 t h | T e l l m e w i t h a n A p p oneappforme “Ego” App
  65. 65. D e c , 3 t h | T e l l m e w i t h a n A p p
  66. 66. D e c , 3 t h | T e l l m e w i t h a n A p p
  67. 67. D e c , 3 t h | T e l l m e w i t h a n A p p
  68. 68. D e c , 3 t h | T e l l m e w i t h a n A p p 3 new apps per day
  69. 69. D e c , 3 t h | T e l l m e w i t h a n A p p
  70. 70. D e c , 3 t h | T e l l m e w i t h a n A p p • Instagram platform developers • Global shopping network which connects brands and retailers • Shoppable photos, rights management and analytics • News and media publishers to search, request and publish • Deliver customer service over social media at a large-scale
  71. 71. D e c , 3 t h | T e l l m e w i t h a n A p p
  72. 72. D e c , 3 t h | T e l l m e w i t h a n A p p Every branded event need a story to stick to, to be efficient, to be memorable TellmewithanApp Show mewithanApp InvolvemewithanApp
  73. 73. D e c , 3 t h | T e l l m e w i t h a n A p p MandoLiussi @mandomando mandomando.com thanksandstayintouch!
  74. 74. D e c , 3 t h | T e l l m e w i t h a n A p p https://secure.flickr.com/photos /thebigdurian/6570738285 https://secure.flickr.com/photos /jstuker/8337690423 https://secure.flickr.com/photos /audiolucistore/13712347603 https://secure.flickr.com/photos /derekgavey/5990712328 https://secure.flickr.com/photos /akuchling/59791505 https://secure.flickr.com/create/ wallart/214918651 https://secure.flickr.com/photos /samsungtomorrow/7594031062 https://secure.flickr.com/photos /vanf/8223162757 https://www.flickr.com/photos/th omashawk/2182251372 https://www.flickr.com/photos/ki nofabara/5853970537 https://www.flickr.com/photos/cj simmons/130008318 https://www.flickr.com/photos/ir onrodart/4206314478 Photo credits

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