Tap Into Crowdsourcing & Curation for Social Media Stories
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This document provides guidance on using crowdsourcing techniques for gathering and curating social media content. It discusses how to build engaged social media communities, conduct keyword searches, and ask questions to crowdsource information during breaking news events. It also provides tips on verifying information from social media sources and using tools like Storify, Google Docs, and maps to curate and publish crowdsourced content.
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Tap Into Crowdsourcing & Curation for Social Media Stories
- 1. Tap Into the Crowd Crowdsourcing & Curation of Social Media Mandy Jenkins @mjenkins #NOHSoc May 2012
- 2. What is Crowdsourcing? • When you call on your readers/followers to contribute to a story • Calls for content, news 7ps and story sources • Can be breaking or long-‐term • Involve a li?le or a lot of informa7on
- 3. Before Crowdsourcing • Build engaged community (follow people, converse with them) • Build Twi?er lists of key sources for breaking situa7ons • Plan ahead when you can, have a plan for when you can’t • Include crowdsourcing in story-‐planning
- 4. During Breaking News • Open keyword searches • Monitor key Twi?er lists • Have reporter or news org start twee7ng live to get and share info
- 6. Breaking News Crowdsourcing • Say what you know • Say what you don’t know • Say what you want/need to know • Don’t spread rumors • Vet sources & informa7on • Ask ques7ons as you gather info • RT with context, note if it's verified
- 7. Search.Twitter.Com/advanced Search by keywords, loca7on, 7me Search quickly -‐ before the stream is taken over by reac7on
- 9. • Search venues on Foursquare.com • “Mayor” is great source for info about a business or venue (employee or regular customer)
- 10. Search Nearby With Ban.Jo
- 12. Google Docs • Gathering info using Forms • Get results • Results flow into a shareable spreadsheet
- 13. Crowdsourced map: Google Maps
- 14. Crowdmapping Free, fast and reader-friendly
- 15. All Our Ideas Feature Example - TBD News Example - HuffPost
- 16. Ask Everywhere • Print callouts (Tell Us Your Story) • Social media promo7on (reporter and papers’ accounts) • Embeds into online stories • Word-‐of-‐mouth, IRL on the beat
- 17. Beware B.S.
- 20. Check the person's credibility • Check when account was created. • How frequent are updates? • Do they have a photo? • Do they have friends/followers? Do they follow? • Check bio, links • Check Klout score • Google name and scam, spammer • Contact & interview
- 21. Follow up on the tip • Ask for a phone number and call the person. • Ask if they witnessed first-hand or heard about it. • Ask exactly what they witnessed, how they saw it and when. • Ask who else may have the same info.
- 22. Check credibility of the info • Check earlier tweets/updates: Anything leading up to the tip that makes sense? • Do follow up tweets/updates make sense in context? • Does it read authentically? Misspellings, bad grammar, typos can also be a sign of a real person. • Corroborate the info
- 23. What is curation? (n) The act of organizing and maintaining a collec7on of media and informa7on around a par7cular subject or area.
- 24. Curate Via Your Social Feeds • Share relevant info and links from you and others • RT others' tweets on the subject (pending verification)
- 26. Publish from Curation Storify.com
- 27. Storify • Can pull in tweets, public Facebook comments, photos from Flickr & Instragram • Pulls in video from Youtube or via some embeds • Embeds story previews with links • Can import other Storifys (or parts of them)
- 28. Use the Storify Plugin • Easiest way to save specific tweets and Facebook updates • Save specific passages to Storify • Save stuff for later, for research • All things saved go to your Storypad
- 31. More curation tools • Twi?er's Tweet embed feature • Chirpstory • QuoteURL.com
- 32. THANKS! Mandy Jenkins mjenkins@digitalfirstmedia.com @mjenkins Blog: Zombiejournalism.com These slides & more at slideshare.net/mandyjenkins
- 33. Step-‐by-‐Step Guide to Storifying Via Deb Petersen, San Jose Mercury News
- 34. Getting Started - Go to Storify.com - Create an account. It is easiest to link it to your Twitter account. - Create a profile with your photo and a description of your position/beat at the newspaper. - Pick a topic and get started
- 35. Hit "Create Story" to reach this opening page. The searchable content is on the right, and your story is on the left.
- 36. Type the main headline in the top box on the left section, and then type a short story description in the next box.
- 37. You want your first slide to be a photo because this image will appear as its cover. Here, I clicked on the Twitter logo, and "images”.
- 38. Pick a photo by clicking on it, and then hold and drag to your story on the left. The cutline of the photo will come along too.
- 39. Add each entry by searching the sponsored providers and dragging your selections to your story.
- 40. Done? Hit the "Publish" button pictured below in blue. (Next to the 'save now" button which you should be clicking as you work your draft)
- 41. Your page will look like this. Notice to the right of the headline, the "embed" button. Click on that.
- 42. Your embed code will appear in a box. Then, click on the 'Notify" button to the right of the published button.
- 43. This is how the cover of your stories appear in Storify. It also tracks the total number of views.
Editor's Notes
- Newest updates first
- Requires smartphone
- Check scanner, police sources to verify.Back it up on a Twitter search to see if other social accounts are reporting.Ask followers if they can help verify (a.k.a. The 'Andy Carvin method').