The Relevance Revolution - Social Media Tomorrow

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Mandy Vavrinak's presentation at Social Media Tulsa 2012 Conference on Relevance and social media. If you want to connect with your customers, post content that matters, grow a community, or just make better use of social media strategies and tools... this is content you need.

Business Technology

Relevance.
New Old Ways of Looking at Your World
Tweeting/+ing This? #SMTulsa
@Mandy_Vavrinak

Searching isn’t something
we do….
It’s part of EVERYTHING online we do, every day.

In the Beginning…
O Tribes
O Connections /
Networks
O Geography and
blood were the
filters

Now…
O Connections not
tied to geography or
family
O Speed & Spread
O Engagement
O Access & Amplify
O Personal
Recommendations

Social Relevance
O Facebook, Google, Twitter
O Listen, respond, create
O New realities, new approaches
O No content just for content’s sake
O Relevance is key

Specifics
O Web history – What did you search for?
O Actions taken – What did you interact
with?
O Time spent – How long did it hold your
interest?
O Connections – Whose recommendations
do you trust?

Relationships Matter

Hey… I follow you on
Twitter!

Content that Matters
O Be Relevant.
O The New 5
Ws
O And… How.

Questions?

Twitter @Mandy_Vavrinak Facebook: Mandy Vavrinak
http://mandyvavrinak.com LinkedIn: Mandy Vavrinak
Circle me on Google+ or Look for Crossroads Communications,
LLC Email me: mvavrinak@mac.com

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

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The Relevance Revolution - Social Media Tomorrow

1. Relevance. New Old Ways of Looking at Your World Tweeting/+ing This? #SMTulsa @Mandy_Vavrinak

2. Searching isn’t something we do…. It’s part of EVERYTHING online we do, every day.

3. Filters

4. In the Beginning… O Tribes O Connections / Networks O Geography and blood were the filters

5. Now… O Connections not tied to geography or family O Speed & Spread O Engagement O Access & Amplify O Personal Recommendations

6. A Visual

7. Social Relevance O Facebook, Google, Twitter O Listen, respond, create O New realities, new approaches O No content just for content’s sake O Relevance is key

8. Tuning Out

9. Where Are We Going?

10.

11. Searching Together

12. Specifics O Web history – What did you search for? O Actions taken – What did you interact with? O Time spent – How long did it hold your interest? O Connections – Whose recommendations do you trust?

13. Relationships Matter Hey… I follow you on Twitter!

14. Content that Matters O Be Relevant. O The New 5 Ws O And… How.

15. Questions? Twitter @Mandy_Vavrinak Facebook: Mandy Vavrinak http://mandyvavrinak.com LinkedIn: Mandy Vavrinak Circle me on Google+ or Look for Crossroads Communications, LLC Email me: mvavrinak@mac.com

Editor's Notes

----- Meeting Notes (9/12/11 15:55) -----Sessions/Keynote?Industries or businesses?bbbbbbbbbbbbbbb
Follow, friend, subscribe, watch, comment, tweet, share Social Media is a shortcut to building relationships with media Make the job easier Details available online is a welcome thing in most cases

The Relevance Revolution - Social Media Tomorrow

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