Appectual IT Solution presents Beacons App and CMS to help your business implement Bluetooth Proximity Marketing Solutions providing benefits like customer engagement, Increased ROI.

1. PROXIMITY MARKETING
WITH BEACON
THE CHANGING FACE OF RETAIL

2. PROXIMITY
MARKETING
VOUCHERS
& COUPONS
INDOOR
STORE LOCATION
CUSTOM
NOTIFICATION
WHAT IS PROXIMITY MARKETING? 02
Also called hyperlocal
marketing
Cellular technology for
message sending
Customer engagement
within a beacon range
The market defined with
bluetooth or wifi
Key to success: Customer Engagement

3. Through UUID,
digital profile
is created
HOW CAN WE ACHIEVE PROXIMITY
MARKETING?
User privacy
is assured
Profile is
Informed &
updated
continuously
Customer
03

4. Small wireless sensors
Attach to any location
or object
Broadcast tiny radio
signals (BLE)
Smartphone : app :
receive and interpret
04WHAT IS BEACON?
Micro-location and
content on spot

5. BEACON ADOPTION ANALYSIS 05
Less than 3% of retailers are equipped o identify customers walking into a store , but
72% plan on being able to do so within five years
3%
2014 2015 2016 2017 2018 2019
Retailers will have 3.5 million
Active beacons installed by the end of 2018
72%
Status of Beacon adoption among retailers

6. OPPORTUNITIES FOR CUSTOMERS 06
Accurately locate customers in store
Deliver targeted messages and
notifications
Offer contextual information for
deals and promotions
Collect customer data to enhance
experience

7. RESEARCHES ON BEACON
Beacon Hardware
market will grow to
60 million
units by 2019
ABI research predicts
that beacons will be
installed in
30,000 indoor
locations by end of
this year
Big Brand
Retail Stores already
have Beacons installed
to help within store
07

8. HOW BEACON NOTIFICATIONS ARE
HELPING BRANDS
08
20 16.5 6.4
Times Times Times
increased user
interaction with in-app
advertised products
greater app usage for
users who received
notifications v/s who
did not
more likely users
will keep an app
on their phone

9. 09WHAT YOU OUGHT TO KNOW
77%
Consumers are willing
to share location
information provided
they get value in return
80%
Smartphone owners
want mobile-optimized
product information
while they are shopping
in store
41%
Consumers feel the
mobile shopping alerts
they receive are not
relevant to interest or
location

10. HOW BEACON WORKS?
In store beacon
transmit location
information
Configured smartphone app listers
for beacon signal, which triggers
delivery of targeted content &
monitors user activity Marketing console (CMS)
allows marketers to create,
manage & analyze campaigns
Marketing console (CMS)
allows marketers to create,
manage & analyze
campaigns
AUTOMATIC
CHECK-IN
CONTACT LESS
PAYMENT
INDOOR
NAVIGATION
PROXIMITY
MARKETING
10

11. Good Bye
See you next time, have nice day