Mycem Cement is a leading cement producer in India with a total capacity of 220 million tons annually, second only to China. It is a subsidiary of Heidelberg Cement, one of the largest building materials companies worldwide with 46,000 employees across 20+ countries. Mycem Cement faces competition from other major Indian brands like ACC, Prism, Jaypee, and Birla but maintains its market share through quality products and effective marketing.

1. MYCEM CEMENT

2. INTRODUCTION
• Total capacity of Indian cement industry is 220
million tones per annum in 2010.
• Second largest producer after china.
• Mycem cement is a product of Heidelberg
Cement India Ltd.
• Mycem cement leading producer of building
material worldwide.
• Employees around 46000 people in more than
20 countries
• Committed to provide high quality products and
provide best possible services to its customer.

3. BOARD OF DIRECTORS
• Mr. P. G. Mankind (Chairman)
• Dr. Bernd Scheifele
• Dr. Lorenz Nagger
• Dr. Albert Schemer
• Mr. Ashish Kumar Gotha (Managing Director)
• Mr. Amitabha Ghosh
• Mr. S. Krishna Kumar

4. HISTORY-1
• Heidelberg Cement India Limited was promoted in
1958 by a Karnataka based industrialist in technical and
financial collaboration with Kaisers of USA as a Public
Limited Company.
• The first one lace ton per annum dry process cement
plant with an investment of Rs.220 laces at
Ammasandra Dist. Tumkur, Karnataka was
commissioned in 1962
• Immediately plant expand its capacity to 2 lace tpa in
1966 at an investment of Rs.170 lace.
• Late Shri.G.D. Birla became the Chairman of the
Company in 1966.
• the Company again doubled its capacity from 2 lace tpa
to 4 lac tpa in 1968 at an investment of Rs.390 lacs .

5. HISTORY-2
• In 1983, Heidelberg Cement India Ltd. Set up new
plant in the North India at Damon in Madhya
Pradesh with an investment of 2950 lace.
• That was the first Preheated based technology
plant in the country which help in maximizing
thermal efficiency.
• Again in 1989, a new plant was set up in Jhansi
dist. Uttar Pradesh at an investment of 5900 lace.
• At the end of financial year 2000, total capacity of
Heidelberg cement India ltd is 23 lace ton per
annum.

6. VISION
• To become most trusted cement
company of the country.
• To provide environment friendly
product to its customer.
• To protect the stake of shareholders
and investors.

7. MISSION
• Supply high quality product.
• Best possible service to its customer.
• Constantly upgrading the plant efficiency by
employing modern method and latest technology.
• Reduce cost and improve productivity.
• Supply products that meets the needs and
expectation of consumers.
• Develop environment friendly product that
contribute sustainable development.

8. COMPETITORS
• ACC Cement – 33.33%
• Prism Cement – 10.00%
• Jayee Cement – 23.33%
• Birla Gold Cement – 16.67%
• Birla Samrat Cement- 3.33%

9. GRAPHIC COMPARISION
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
ACC Prism Jaypee Birla Samrat Birla Gold Mycem

10. SWOT ANALYSIS
• Strength – Better quality and goodwill in the market, timely
available of products, less price and better packaging.
• Weakness – Great need of strategic way for promotion and
advertisement for both dealer and customer.
• Opportunities - Strong infrastructure requirement for the
development of the country and the country is developing in the
utter pace. Institutional market like corporate and government
offices, school society complexes are growing in large scale, which
will increase the requirement.
• Threats - Other brands like Birla Samrat and Birla Gold provide
maximum profit to the both customer as well as to the retailers. It
was found from my survey that ACC maximum market share is due
to brand loyalty. Dealers expect more margin and gift to sell of the
cement.

11. CONCLUSION
• Mycem cement is a well known brand of cement.
• This is the result of the good quality that mycem
cement along with their effective marketing
effort which covers the whole market.
• Customer of mycem cement are highly satisfied
with the use of it as they do not face any problem
after using it.
• Because of good marketing effort, mycem
cement is able to grasp some share of various
other brand.

12. THANK YOU..