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Simon Gallagher<br />cheatr<br />

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£0<br />

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cheatr – phase I<br />Low value, high-frequency<br />Massively parallel online gambling apps using “the cloud”<br />Referrals, free trials<br />Stooge accounts<br />Build intelligence, patterns, data<br />Do “complicated number crunching” in “the cloud”<br />Should “break-even”<br />𝑓𝑥=𝑎0+𝑛=1∞𝑎𝑛cos𝑛𝜋𝑥𝐿+𝑏𝑛sin𝑛𝜋𝑥𝐿<br /> <br />

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Developmarketing on the cheap using “the cloud”<br />Development crowdsourced to Computer Science students, nerds, unemployed software developers<br />“good enough” model / distributed risk<br />Revenue Share Model<br />Build loyal tribe in the “cloud”<br />iPhone app<br />Facebook fans, apps<br />Myspace<br />Twitter<br />4aq<br />

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cheatr – phase 2<br />Commercialisation, margin/%age<br />In-line application<br />Change bets based on observed patterns<br />Machine learning<br />http://cheatr.com<br />

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Fin<br />You’ve been rumbled<br />Countermeasures >= Profit<br />No capital assets for “the feds” to seize<br />or<br />But cost = neutral<br />