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Online Social Networks
Literature Review by Javier Velasco-Martin
Social Networks

A way of describing social organization
  Networks, not communities (Wellman, 1996)
Network theory
  Graph theory
    Nodes & Links
Social Network Analysis
Tie strength
Network density
Centrality
  Degree

  Closeness

  Betweenness

Cliques
Bridges
Friendship vs Dating
in High School




        Mark Newman, Univ of Michingan
Personal Networks


Ego-centric networks
  A person belongs to multiple networks
CMC and SNA
E-mail
IM               Eckmann et al, 2004


Web
  Listservs
Web
  Blogs


              Ali-Hasan & Adamic, 2007
Online Social Networks


Especially designed to empower the flow of resources
across people’s social networks.
Each user will have a different view of the system,
based on his own relationships.
Power Laws on
CMC + OSN




Subscribers x Blog / Bloglines   Views x Photo / Flickr
     Java et al., 2007              van Zwol, 2007
My questions

Are OSNs providing new means of communication?
  What is new about it?
  What does this allow people to do?
What is the value of OSNs for their users?
Online Social Networks
Literature Review by Javier Velasco-Martin

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