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Typical Mistakes Most
Entrepreneurs Make
(Me Included)
CEO
Manuel Delgado
+18 yrs Sales & Marketing B2B Tech
with international experience

Run his own IT company (6 yrs)
@manueldelgado
LEADS ORIGINS
Making advertising on
Twitter truly effective
through Artificial Intelligence
https://www.leadsorigins.com
@leadsorigins
My Disclaimer
I am just a human being riddled
with cognitive biases and
limited by my experience and
knowledge.
Just like you, by the way.
Let’s Roll
Believing that you will never
argue with your cofounders
Be Realistic
Be a Good Person!!
Choose your Cofounders Wisely
Shareholders’Agreement
Believing that your first idea is
THE GOOD ONE
Do not fall in love with your ideas
Ask/Listen to the market - Lean Startup
Be ready to pivot
Building your product
unbeknownst to the market
Extreme case: paying a third
party to build your product
before validation
https://www.cbinsights.com/research-reports/The-20-Reasons-Startups-Fail.pdf
Be Humble
Be Agile
Be Lean
Thoughtlessly following all
customer (and investor, mentor,
etc.) feedback
Apply your expert judgement
Test and validate
Backlog wisely
Believing that fundraising is
compulsory for a startup
Be aware: raising money drains your energy
Do you really want them in your board?
Bootstrap to the max, fundraise when you can.
Believing that all startup
investors actually invest in
startups
A startup is a temporary organization
designed to search for a repeatable
and scalable business model
Steve Blank
Be Resilient
Investor Discovery Process
Build and Grow your Business
Believing that startup investors
make rational decisions
Accept we are all human
Communicate effectively
Develop a compelling story
Not being on the lookout for
crooks, leeches and
m*th*rf*ck*rs
Don’t walk alone (incubators, meetups…)
Get a good startup lawyer
Always ask for references
Amateurish cash-flow
management
Selling vs. Invoicing vs. Getting Paid
MRR <> Cash
Learn some accounting
Not saying NO often enough
Backlog sensibly
Establish priorities and constraints
Remain focused
And the list goes on…
Huge dilution for small money
Wicked clauses at too early a stage
Giving away shares like candy
…
Not failing fast enough
Thank You
https://www.LeadsOrigins.com
mdelgado@leadsorigins.com
+34 607 033 635
@LeadsOrigins

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