Samsung Summer Training

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Service providers Mkt Shr Handsets mnf. Mkt Shr All Data are till Oct 2009/ source- TRAI,Tele.net, Voicendata, Telenews.com Others: Intex, HTC,Huawei,ZTE,Micromax etc Rev-$34bn Overview of Indian Telecom 525 mn sub 4 Circles 45.02% T.D 97.2 % U.TD 19.7% R. TD Arpu 205 GSM Arpu 92 cdma MOU 419 15+ H/S M 196% TD Chennai 19.7 R.T

Founded in 1938 124 offices in 56 countries Mr. J S Shin, President & CEO 138,000 employee worldwide $ 72 bn worldwide revenue $3 bn worldwide H/S revenue Main Business Units ,[object Object],[object Object],[object Object],[object Object],[object Object],Company Profile

Founded in 1995 Mr. Sunil Dutt Mobile Head 1000+ employee Head Quarter New Delhi Main Business Units ,[object Object],[object Object],Samsung India mobile

TATA (TTSL/TTML ) MTS (SSTL) Virgin Mobile (VMI) SAMSUNG CHANNEL / ND North East South West SSK BP Price Rs. : 1k – 2k Price Rs : 3.5k – 14k CDMA MOBILE Operators H/s Open H/s Samsung CDMA Business Direct Marketing Open Marketing

Company – Samsung India Elex. Ltd Regional Office Mumbai Product – CDMA Mobile Region – Mumbai Market Survey Research – Personal Interview Sample Size – 132 Retailers/Distributors Avg Time Taken at each retailers – 8 minutes Type of Project – Marketing Research Project Snapshot

Five Steps of Marketing Research

Problem Identification / Objective

Awareness Study Attitude Study Positioning Promotion Test Questionnaire ,[object Object],[object Object],[object Object],[object Object],Formulating Research Design

Retailers TVH TVS WW TMS PlanteM MBOs Regions South Mumbai Western Mumbai Central Mumbai Kalyan Navi Mumbai Panvel Data Collection

[object Object],SAMSUNG LG SPICE HUAWEI MICROMAX HAIER ZTE OTHERS (INTEX, HTC, I-STAR etc.) Analysis

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After Sales Service: Distribution:

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conclusions

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Samsung Summer Training

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Samsung Summer Training