1. Get Listed Locally
Optimizing Local Search
for Local Business Success
Presented by the Arkansas Small Business
and Technology Development Center

2. All About Search

3. Where People Get News/Info

4. Customers NOW Find You
• Search Online New Customers
• Includes B2B
• Reviews
• Blogs
• Comments
• Poll Friends Online
• Local Search Queries
ALL BEFORE YOU EVEN KNOW THEY ARE THERE!

5. Why Local Search
**YOY: Year over Year
Selection from “Local Search Evolved”

6. Why Local Search Matters Today
• Local customers look locally
• 71% value local results
• Highest conversion level of all local advertising
• Mobile Internet usage has grown 20% in 2
years

7. Why Local Search Matters Today
• Only 37% of business have 1 or more listing
• Best local SEO is FREE
• 70% of local consumers TRUST online
business reviews

8. Where Consumers Look
Primary Sites Used to Search for Local
Portal Business
80%
(Google), 74%
70%
60%
50%
40%
30%
Local Search Other
Internet
20% (AOL (Citysearch), 1
Yellow
Local), 9% 0%
10% Pages, 7%
0%
Online Sites
Selection from “Local Search Evolved”

9. Consumers Searching Locally
How Often They are Looking
Once a
A few times a month, 12%
year, 17% 2-3 times a
month, 16%
Often, 59%
Every week,
Never, 24% 17%
Almost every
day, 14%
Selection from “Local Search Evolved”

10. Who Uses Local Search?
Selection from “The Explosion of Mobile”

11. Local Business Search

12. Local Business Search

13. Local and Social

14. Start with Keywords
• Use Google Trends

15. Start by Claiming

16. Local Business Presence

17. Tips
• Use REAL business name – Consistently
• 100% accurate info
• Choose RIGHT CATEGORIES
• Generate Citations
• Maximize and Customize
– Business Description
– ALL Photos/Videos Allowed
– EXTRA Details Allowed
– Service Section

18. More Tips
• 60% of consumers pay attention to images
and logos
• Respond to online reviews
• Never fake online reviews!
• Communicate with local competitors or
related businesses
• Add video or coupon offers

19. Google+ Local

20. Google Maps

21. Bing

22. Yahoo

23. Do Reviews Matter?

24. Recommendations

25. Local and Social

26. Local and Social

27. Local and Social

28. Citations
• “Mentions” from other websites create
TRUST with Google
• 2 ways to get Citations
– Get listed in other Online Directories
– Ask Neighboring Businesses & Suppliers

29. Infographics
• “Local Search Evolved”
http://webhostinggeeks.com/infographics/loc
al-search-evolved/#
• “Are Online Reviews Killing Your Business?”
http://540seo.com/are-online-reviews-killing-
your-business
• “The Explosion of Mobile”
http://assets.econsultancy.com/images/0001/
7586/v2.02.png

30. ASBTDC is Here to Help!
UALR Reynolds Business Center
2801 S. University Ave.
Little Rock, 72204
http://asbtdc.org
Facebook.com/ASBTDC
Twitter.com/ASBTDC