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Succesvol Werven 120309
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Marc de Vries
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Presentatie voor het Succesvol Werven congres op 12 maart 2009 in Rotterdam
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Succesvol Werven 120309
1.
Succesvol Werven in
Sociale Media Marc de Vries, Hyves 12 maart 2009, Rotterdam
2.
3.
EVEN MIJZELF VOORSTELLEN...
4.
5.
SOCIAL MEDIA
6.
Evolutie in communicatie
weak ties = secundair netwerk (vrienden van vrienden)
7.
Social Media
beschrijft de verzameling van online instrumenten en platformen die mensen gebruiken voor het delen van hun meningen, inzichten, ervaringen en gevoelens met elkaar. Bron: vrij naar Dion Hinchcliffe
8.
Bron: Brian Solis,
http://www.flickr.com/photos/briansolis Social Media
9.
10.
11.
Targeting &
Engagement Zorg voor persoonlijke betrokkenheid door relevantie Bereik de juiste persoon met de juiste boodschap op het juiste moment
12.
13.
RECRUITMENT IN SOCIAL
MEDIA
14.
15.
16.
Recruitment mogelijkheden op
Hyves
17.
18.
19.
20.
21.
Poll op Hyves:
Recruitment via Hyves? 90.000 views 850 respondenten <€100
22.
23.
Bedrijven, door 900.000
mensen ingevuld
24.
25.
26.
27.
28.
Getarget Adverteren
29.
30.
31.
Targeting
32.
Gebruik je sociale
netwerk
33.
34.
35.
36.
Recruitment via Hyves?
37.
Bedankt en succes!
[email_address] http://marcdevries.hyves.nl