A recap of 2013 for the daily deal, coupon, and ecommerce industries presented by http://dailydealbuilder.com. Questions? email us at support@hcdesk.com.

1. Welcome to the Daily Deal Builder Members
Training Webinar. Grab a pen / paper and
let’s get started.
Presented on Dec. 19th 2013 by Marc Horne
Co-Founder, DailyDealBuilder.com
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2. I believe one of the greatest ways
we can advance our businesses is
by learning from past successes
and failures, both internally and
externally...

3. Internally, what actions did your
company take this year that brought
you the most revenue? 80/20…

4. What actions did your company
take that cause you the most
headaches and waste time /
money?

5. What about externally? Have you
closely followed your competitors to
see what they were up to?

6. It’s important each year to create a
SWOT analysis for your company
that looks back on your actions of
the past year, as well as one that
looks forward to the upcoming year.

7. What internal strengths and
weaknesses do you, your
employees, and your
company have?

8. What are the external
opportunities and threats that
exist within your industry?

10. Let’s take a peek at what
happened with eCommerce,
daily deals, and the coupon
industries throughout 2013.

11. There were winners, losers,
movers, and shakers; and
common ingredients exist with
each of them.

12. Some of the common traits
of the winners…

13. Value Adds
Deal, coupon, and ecommerce sites that saw continued growth in 2013
implemented value added services to their services and offerings. To keep
your members engaged, you must provide more than a daily deal to both your
subscribers and merchants.
Offering your subscribers advice, recipes, local event information, community
events, etc. within email bodies can keep folks excited to open up your emails.
Likewise, the merchants you work with are unique, and custom value added
services are a surefire way to provide them with a better, customized service.
An added benefit is that these value-adds will also increase your revenue.

14. Value Adds
Not every business you work with may benefit from running a daily deal with
your company, however, they may benefit from running a free coupon
promotion. They may be in need of an update to their corporate website, or
mobile apps, photography and video services, SEO help, social media help,
etc.
Most of our Daily Deal Builder clients are smaller, more geographically specific
companies and can rely on their deepened connection with the local
community to differentiate from Groupon, Living Social, Amazon, and the other
Ecommerce giants.
Who doesn’t appreciate buying local, supporting local, and saving local?

15. Mobility & Innovation
Winners in 2013 capitalized on the increase in smart phone and tablet internet
users. People use, browse, and shop on their smart phones and tablets more
than ever and 2013 showed us that those who put a major emphasis into
building out their mobile applications, html5 apps, or native apps yielded better
responses from their subscribers.

16. Mobility & Innovation
Build a mobile app for your site! Let us help, or hire your own team to do so.
An HTML5 app will cost you about $3,000 and native apps will cost you about
$5,000 each. 2014 is only going to see an increased need for you to go
mobile.

17. Keeping costs low
Ecommerce changes every day. New technologies have helped level the
playing field with traditional retailers. Improvements to shopping cart software
have created a quicker, and more customer-friendly shopping experience.
Live chat has enhanced ecommerce customer service and helped keep
customer support costs lower. Using existing data and analytics could be an
opportunity for ecommerce companies to better understand customer
preferences without spending an arm and a leg gathering their own data.
Social media sites provide free or low-cost promotions and getting in front of
your target audience has never been easier.
Ecommerce vendors benefit from a structural advantage; you have lower
operational costs than a brick and mortar store. The winners of 2013 invested
heavily into new technologies and mobility, while maintaining very low costs.

18. Speaking of big data…
If you would like any of this data
or subscriber information, please
contact me directly at
deals@dailydealbuilder.com

19. Ease of Use
The easier it is for your
customers to buy from you,
the more buyers you should
have.
I believe ease of use is one
of the biggest reasons why
Amazon has continued to
dominate.
1-click purchases and
recommended products
make the site an absolute
pleasure to shop at.

20. User Generated Recommendations
For years, I have been preaching that user generated recommendations are
the most powerful form of advertising that any company can utilize.
This was a big one for most of the winners of 2013. They made it as easy as
humanely possible to share their website and deals with friends and
colleagues. Those who ran contests and actually incentivized users to share
yielded even better results.

21. Some of the common traits
of the losers…

22. Customer Support Failures
In this day and age where a customer can simply visit
a Facebook page and immediately provide feedback,
staying on top of customer support is a must.
We have witnessed multiple companies go through
extensive customer support failures. When one of
your customers gets upset and has trouble with your
support department, they most likely will not be a
customer anymore.
In fact, there is a rather good chance they will work
against your business and tell others to NOT do
business with you.

23. Mobility
Just as mobility and innovation was
one of the reasons why the winners
of 2013 kept growing, it is one of the
reasons why many businesses
stopped growing.
As more and more people search
and shop from their smart phones
and tablets, the need for you to “go
mobile” increases.

24. Security and Fraud
Some people are still reluctant to
use their credit cards online.
Maintaining the highest level of
security and keeping your websites
live online is super important.
In November, Living Social’s
website went down for 2 days and
no revenue was generated.
Get trust seals and an SSL.

25. Low barriers to entry
Low barriers to entry are a constant threat in the daily deal, coupon, and
ecommerce spaces. It’s easy to set up an ecommerce business, even in a
garage. People can sell items via Facebook or eBay without setting up their
own websites. Low barriers to entry are a vital reason why staying innovative is
important.

26. Many major moves happened in
2013 and 2014 should follow a
similar path…

27. Businesses STILL want help
marketing this holiday season so
they can capitalize on the
increase in customer activity.

28. They want new, loyal customers.

29. Businesses need help marketing.

30. They want help with online promotions.

31. Consumers will be spending an
enormous amount of money on gifts.

32. There is a massive opportunity for
YOU to take advantage of these
trends by helping businesses run
online promotions.

33. Daily deals have made many
entrepreneurs & small businesses
millions of dollars.

34. Daily deals have made many
broadcast & print media
companies millions.

35. Daily deals have made many
travel & excursion companies
millions.

36. Daily deals have made many direct
marketing companies millions.

37. Daily deals have made many retail
companies millions.

38. Daily deals have been responsible
for generating businesses
absolutely enormous and
responsive email databases.

39. Daily Deal Builder alone powers
hundreds of deal sites in over 30
countries and we have helped tens
of thousands of entrepreneurs and
business owners in the deal space.

40. MYTH: The daily deal industry is
just a phase. It will die out.

41. 1. People have always, and will always, love
getting deals. It makes us feel good.
2. Merchants & product owners will always run
deals, coupons, or promotions to get new
customers.
3. I’m about to show you an easy way to put your
business in a position to profit using #1 & 2.

42. I’d like to show you
how Daily Deal Builder 3.0 will help
your company;
•
•
•
•
•
Increase your brand awareness & loyalty.
Grow a hyper-responsive and segmented email list.
Grow your bottom line.
Capitalize off of an explosive industry.
At a price that will absolutely shock you!

43. Businesses Around the Globe continue to
Capitalize On the “Deal Industry”

44. Let me show you around a
demo site…

45. DDB integrates with

46. DDB integrates with

47. DDB integrates with

48. DDB integrates with

49. DDB integrates with

50. DDB integrates with
Amazon SES

51. Here Are Just A Few Ways You’ll Be Able To
Increase Revenue With Your Daily Deal Site:

52. Affiliate Revenue Method
Sell ALL types of affiliate products.

55. The Info Product Method
Your site can start earning income by offering
downloadable products as an affiliate…
The best part is you can use this simple
method in any market… even if you don’t have
a product!

56. Local Merchants
• How to easily create the perfect offers and
structure deals that work for all parties.
• How to get your new customers to spread the
word about YOUR site...
• We hook you up with the knowledge, contracts,
swipes, and tools to get local merchants begging
you to run offers.

57. Deal Brokering
Connect with and represent businesses who have
either run a daily deal in the past, are thinking of
running a daily deal, or haven’t even thought about
it yet WITH one or many of the thousands of daily
deal websites that exist.

58. You walk into a sporting goods store. Arrange for them to run a
deal on your deal site. Also, Have Groupon / Living Social / and 3
others run the promotion. In total, $155,000 is sold from the other
deal sites. From the deal that you worked out, you cut yourself in
10% and generate around $7,000.00 FROM A SINGLE DEAL! That
doesn’t include the 30%-50% that you generate from running the
deal on your own site!

59. The important thing to note is that on
each campaign it only takes a short
amount of time, and we have
systematized everything for you...

60. The
Way…
• Work with people who are selling quality products and
services and have a vested interest in their business.
• Increase the value of your clients so that you do not need
many clients at all to generate a six or seven figure income.
• Work with only the best businesses selling real services,
and helping real people.
• Only work with folks that understand it takes money to
make money and payoffs are HIGH.

61. We teach you exactly:
•
•
•
How to find business owners ready to cut you a check and how to
deliver massive results for them.
How to leverage the success, traffic, and subscriber base of other
people who are already successful while simultaneously building your
own engaged subscriber base.
How to potentially generate a huge five, six, or even seven figure
income without many clients.

62. We are opening our doors to a select
group of individuals to take advantage of
our software that will automate the entire
deals process for you.

63. And for this small group of elite
partners we’re going to allow you
access to your own deal site ready to
take orders almost instantly…

64. We continually create and release superb
training for our publishers based on extensive
research and feedback from publishers and
merchants. We have an in depth members
library that teaches our clients the most effective
way to launch and grow their daily deal site,
generate targeted traffic, build strategic
relationships and affiliates, and much more.

66. Included: HC Traffic Pro content syndication
software to help you grow your SEO rankings and
organic traffic.

67. Ongoing Q&A Training Webinars

68. Daily Deal Builder
Your Automated Daily Deal Custom Site Includes:
• The Deal Broker System
• The Instant Affiliate Revenue Method
• The Info Product Method
• The Local Money Method
• The Local Traffic Method

69. Daily Deal Builder
Includes:
•
•
•
•
The Ultimate Viral Traffic System
Search Engine Marketing Software
Ongoing Training And Support
Website Provisioning & Deal Site Install
(normal price $249)
• Our Platinum Support Team

70. Get started at
dailydealbuilder.com/old-school/

71. dailydealbuilder.com
Give Daily Deal Builder Platinum
Business System a full test drive for 30
days, if you are not completely and 100%
satisfied, simply contact our support desk
and we will work with you to make sure
you are satisfied or issue you a refund.
*The hosting fees are non-refundable

72. BUT WAIT!
For a limited time, and ONLY
when you act now, you'll get 40
hours of VIP access to your
own, remote Virtual Assistant.

73. We are confident you will absolute
love working with us…
dailydealbuilder.com/old-school/

74. We THANK YOU for attending and we are excited
to start working with you on your new Daily Deal
Builder Website
dailydealbuilder.com/old-school/
support@hcdesk.com
800 - 794 - 7192