3. What is Social Media?
Media for social interaction that uses Web 2.0
to change broadcast media monologues into
social media dialogues
Represents many areas of an organization
Social networks, blogs, social bookmarking,
sharing, etc.
Media that engages
Different from traditional forms of media
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5. Why Social Media?
We are no longer in the Information Age. We
are in the Attention Age.
Consumers are now spending more time in
front of screens – computer and mobile.
It’s not about competition. It’s about
engagement.
Spend time where your users/consumers/
clients/donors/etc. are hanging out.
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6. Why now?
Twitter is producing over 2 billion tweets a
month.
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7. Why Social Media?
Worldwide Latin America
72% of the Internet Latin America makes up
population are active on 10.4% of the world’s
at least 1 social network. Internet users.
In the last 5 years, time 32% of Latin America’s
population has access to
spent on the Internet has
Internet.
gone up by 117%.
From 2007-2009, growth
YouTube is the 2nd largest rate of Nicaraguan users
search engine – bigger with Internet access was
than Yahoo! and Bing. 287%.
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8. Why Social Media?
New form of Marketing
Push and pray vs. pull and stay
Marketing mix:
Product
Promotion
Price
Place
A
Participation
Importance of going viral
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10. Measuring Success
The bottom line
Life is marketing, and marketing
lives off of ROI.
Convincing the staff is sometimes
the hardest part.
Move from “eyeball-based” marketing
to “conversion-based”marketing.
The amount of data and experiments possible
are limited only by your imagination.
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11. Measuring Success
Tools
Metrics are the key to success.
Google Analytics
HootSuite, TweetDeck
Google Alerts – i.e. Acumen Fund blog
Wordpress plugins
Twitalyzer
Facebook Insights
Set goals and create reports
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13. Agora’s Outposts
Official website, LinkedIn, Twitter, Facebook, Flickr,
Blog Slideshare?
Open up, face the fear of being open
To-Finish list:
Read, comment, and guest post
Reply to each and every comment
Share buttons
Promote others 12x more then yourself
More @replies than broadcasts – and properly
Ask questions, ask questions, ask questions
Upload, upload, upload
Egg timer
Lots done already. Lots more to do.
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