1.
S TA R T U P D E V E L O P E R M I N D S E T
Marcelio Leal
me@marcelioleal.com
@marcelioleal
about.me/marcelioleal

2.
Economy

3.
Startups
Economy

4.
Developer
Economy Startups

5.
Developer
Economy Startups
New Mindset

6.
A new Developer Mindset is helping
Startups to change the Economy

7.
Everything is changing a lot.
VERY FAST

8.
Behaviour Driven

9.
The generation behaviour has changing
faster than before

10.
"Uber, the world’s largest taxi company, owns no vehicles.
Facebook, the world’s most popular media owner, creates no content.
Alibaba, the most valuable retailer, has no inventory.
And Airbnb, the world’s largest accommodation provider, owns no real
estate. Something interesting is happening."
Tom Goodwin
http://techcrunch.com/2015/03/03/in-the-age-of-disintermediation-the-battle-is-all-for-the-customer-interface/

11.
Software is eating the world.
Marc Andreessen

12.
Collaboration is the new black

13.
Kickstarter
Since 2009

14.
P2P Lending Crowd investment
Shared Economy

15.
Easy Entrepreneurship

16.
Internet
Free software
Agility
Remote
Cloud Computing Capital
Software
Freemium services

17.
100x cheaper than in 2000

18.
And the jobs ?

19.
Global Startup Ecosystem Report
Compass 2015
Berlin is home to between 1,800 to 3,000
active tech startups. By 2020, Berlin’s
startups could potentially create as
many as 40,000 new jobs.

20.
Remote
Transparency
Great Companies

21.
Software is eating the world
Collaboration is the default
New Job Scenario
Easy Entrepreneurship

22.
Makers have the power
We are in constant and deep changing
Cultures are more important than borders
Not boolean jobs, but fuzzy jobs
Developer !!!!!!======== Resource

23.
Makers have the power
We are in constant and deep changing
Cultures are more important than borders
Not boolean jobs, but fuzzy jobs
Developer !!!!!!======== Commodity

24.
The Startup Developer Mindset

25.
Learning

26.
“The greatest enemy of knowledge is not
ignorance, but illusion of knowledge”
Stephen Hawking

27.
Why ?
Disruptive Scenario
Fast Tech Evolution
Non Trivial Problems
Team Learning
“The only way to win is to learn faster
than anyone else.”
― Eric Ries

28.
Profile
Open Mind
Humble x Confident
Sharing
Good Relationship
"Sharing is the new teaching!"
Learning 3.0

29.
Innovation Accounting

30.
Your plan A will fail
Strategy is the key
Immature Processes
Why ?
Innovation
“if you cannot fail, you cannot learn.”
― Eric Ries

31.
Courage Transparency
Autonomy
Profile
Do it yourself
“I won’t give up: Given mission, dude, is accomplished
mission!”
Cap. Nascimento

32.
Business Vision

33.
Fast Product Development
Effective communicationEliminate leaps of faith
Implementation Risks
Why ?
“Often things that seemed true to me when I began to
conceive them later seemed false when I went to put
them down on paper”
René Descartes

34.
Not software, but results
Discussion capacity
Measure
Profile
Deep Curiosity
"If you talk to a man in a language he understands, that
goes to his head. If you talk to him in his language, that
goes to his heart."
Nelson Mandela

35.
Technological Pragmatism

36.
Diversity It’s more than one problem
Excellence
Why ?
Mastery

37.
Fast Learning
Community Relationship
Don’t stay on comfort zone
Profile

38.
What
are
YOU
waiting for ?

39.
Thinkers, not just executors
Influencers, not just consumers
Do, not just plan
Purpose, not just rewards

40.
Build relationships based on trust
Don’t settle for average
Fight against bad behaviours
Be transparent
Share, Learn
Be Bold, Be Humble
Apologize
Be part of a community
Keep open your mind (always)
Baby Steps
Break rules!

41.
Marcelio Leal
me@marcelioleal.com
@marcelioleal
about.me/marcelioleal
S TA RT U P D E V E L O P E R M I N D S E T

42.
R E F E R E N C E S
• Full Stack Employee - https://medium.com/@chrismessina/the-
full-stack-employee-ed0db089f0a1
• https://speakerdeck.com/lucas/10-coisas-que-eu-gostaria-de-
ter-aprendido-mais-cedo
• Imagens - https://unsplash.com/
• http://picography.co/photos/eye/
• http://portaldejornalismo-rj.espm.br/o-nome-da-copa/
• https://picjumbo.com