11. Augmented Reality
is to become the emerging
Mass Medium
- www.hoppala.eu - Marc René Gardeya
12. History repeating
Mass adoption
New medium
New devices
- www.hoppala.eu - Marc René Gardeya
13. 1994 - Multimedia PC
Multimedia
Devices
- www.hoppala.eu - Marc René Gardeya
14. 1995 - Rich Local Content
Multimedia Rich Local
Devices Content
- www.hoppala.eu - Marc René Gardeya
15. 1996
New Medium Gains Traction
Multimedia Rich Local New Medium
Devices Content Gains Traction
- www.hoppala.eu - Marc René Gardeya
16. 1996 - Curated Ecosystem
Multimedia Rich Local New Medium Curated
Devices Content Gains Traction Ecosystem
- www.hoppala.eu - Marc René Gardeya
17. 1997 - Massive Distribution
Multimedia Rich Local New Medium Curated Massive
Devices Content Gains Traction Ecosystem Distribution
- www.hoppala.eu - Marc René Gardeya
18. 1998
Medium Specific Content
Multimedia Rich Local New Medium Curated Massive Medium
Devices Content Gains Traction Ecosystem Distribution Specific Content
- www.hoppala.eu - Marc René Gardeya
19. 1998 - Mass Market
Multimedia Rich Local New Medium Curated Massive Medium Mass Market
Devices Content Gains Traction Ecosystem Distribution Specific Content Adoptation
- www.hoppala.eu - Marc René Gardeya
20. 2008 - Multimedia Phone
Multimedia
Devices
- www.hoppala.eu - Marc René Gardeya
21. 2009 - Rich Local Content
Multimedia Rich Local
Devices Content
- www.hoppala.eu - Marc René Gardeya
22. 2009
New Medium Gains Traction
Multimedia Rich Local New Medium
Devices Content Gains Traction
- www.hoppala.eu - Marc René Gardeya
23. 2010 - Curated Ecosystem
Multimedia Rich Local New Medium Curated
Devices Content Gains Traction Ecosystem
- www.hoppala.eu - Marc René Gardeya
24. 2010 - Massive Distribution
AR Phones sold
2009: 10 Mio.
2010: 180 Mio.
2011: 400 Mio.
2013: 1.300 Mio
Massive
Distribution
Multimedia Rich Local New Medium Curated Massive
Devices Content Gains Traction Ecosystem Distribution
- www.hoppala.eu - Marc René Gardeya
25. 2010
Medium Specific Content
Happy easter!
again!
Loo king forward to see you
Multimedia Rich Local New Medium Curated Massive Medium
Devices Content Gains Traction Ecosystem Distribution Specific Content
- www.hoppala.eu - Marc René Gardeya
26. ??? - Mass Market
Now is the time
to start developing!
Multimedia Rich Local New Medium Curated Massive Medium Mass Market
Devices Content Gains Traction Ecosystem Distribution Specific Content Adoptation
- www.hoppala.eu - Marc René Gardeya
28. Easter Greetings
Place 3D easter eggs from web and mobile
Leave a message
for your friend
Happy easter!
again!
Looking forward to see you
- www.hoppala.eu - Marc René Gardeya
29. Berlin Wall 3D
- www.hoppala.eu - Marc René Gardeya - www.superimpose.eu - Christian Meinhardt
30. Berlin Wall 3D
- www.hoppala.eu - Marc René Gardeya - www.superimpose.eu - Christian Meinhardt
31. THANK YO U!
www.hoppala.eu
Marc René Gardeya, Founder and CEO
- www.hoppala.eu - Marc René Gardeya