How fit is your brand?
Brands must earn their wings for their positioning in the market, and then stay in shape and be vital. That’s why we designed a Brand Bootcamp, an interactive brand session, in which we strip and build on specific issues within the complex brand challenges that you are facing.
In this case we were invited by the Dutch Olympic Committee*Dutch Sports Federation (NOC*NSF) to organize a brand bootcamp. In an interactive setting we have discussed our outsiders point of view, our brand analysis, ideas, inspiration and conclusions. We hope our inspiration serves as a starting point for the further development of the NOC*NSF brand.
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How to connect emotion to a sport brand?
1. How to connect emotion to a sport brand?
by Frank Gouwy & Marco-Paul de Jeu
In April 2013 we have organized a Brand Bootcamp at NOC*NSF.
Please notice that we have removed all confidential and strategic
information about the NOC*NSF from the original presentation.
Brand Bootcamp@NOC*NSF
2. Get Ready to Rock
The start of change.
When your brand is caught between a rock and a hard-place,
an outsiders point of view can help you speed up the process of
renewing your brand and defining your point of difference.
Through a series of brand workshops we help clients to analyze their
brand and craft their vision into a creative reality. By challenging the
status quo we bring in fresh ideas that can make change really happen.
If you are interested in your brand adventure,
we would be very pleased to take you on a journey.
3. How to create a strong emotional
connection to the NOC*NSF brand
that stimulates sport participation
among the Dutch?
BACKGROUND
21. Primary TertiarySecundary
Sports interested people Not sports interested people
The NOC*NSF brand is seen by everybody.
Campaigns and communication can be targetted to specific groups.
43. Brand Map
Brand
Promise
Brand Values
Brand
Value
Brand
Value
Tone of voice
Brand Associations
Brand
Value
Brand
Value
BRAND
IDENTITY
BRAND
IDENTITY
BRAND
IDENTITY
BRAND
IDENTITY
Tone Tone
Tone
ToneTone
Tone Tone
Tone
Brand
Association
Brand
Association
Brand
Association
Brand
Association
44. Brand Map
Brand
Promise
Brand Values
Brand
Value
Brand
Value
Tone of voice
Brand Associations
Brand
Value
Brand
Value
BRAND
IDENTITY
BRAND
IDENTITY
BRAND
IDENTITY
BRAND
IDENTITY
B-2-B campaigns
B-2-C campaigns
Online
Facebook
Tone Tone
Tone
ToneTone
Tone Tone
Tone
Brand
Association
Brand
Association
Brand
Association
Brand
Association
Stationary
PR & VNRs
Event branding
Promotional materials
Twitter Office branding
45. What is the benefit of
NOC*NSF to your
target group compared
to your competitors.