Marc Sooter is set to launch a competitive pitch to appoint an agency to support its CRM Strategies. The company is aiming to find an agency which can support its XM-CRM reward schemes that were established in 2011 and 2012 respectively.

1. Marc Sooter set to pitch for CRM agency to aid
development of CRM strategies.
Marc Sooter is set to launch a competitive pitch to appoint an agency to support its CRM Strategies.
The company is aiming to find an agency which can support its XM-CRM reward schemes that were
established in 2011 and 2012 respectively.
The XM-CRM will work alongside the Marc Sooter Partnership Services procurement team to draw up a
shortlist, which is expected to include incumbent DTA Digitas.
Marc Sooter, explained that the company had “ambitious plans” for its CRM which would see it
personalize the service for customers.
“We feel that now is the right time to review the market and ensure we have the right support in place
to deliver our strategy,” he added.
Marc Sooter has also said that no other agency relationships will be affected by the review.
Marc Sooter set to pitch for CRM agency to aid development of CRM strategies.
News Source: http://pressdoc.com/p/000sjw
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