This presentation was created for the creative team at my agency to help them understand the landscape of agency spaces online, especially as it relates to becoming a "social business."
8. Hi, I’m Margery.
I’m part content creator
...and a bit socially awkward.
9. Hi, I’m Margery.
I’m part content creator
...and a bit socially awkward.
My focus is on brand-customer relationships, and
how technology can facilitate and enrich them.
15. Introduction http://www.fanpop.com/
“Social media is like teen sex. Everyone wants to do
it, nobody knows how. When it’s done, there is
surprise it’s not better.” -Avinash Kaushick
16. Social Media Prism by
Opportunities Brian Solis & JESS3
Not entirely true, especially for agencies.
17. Social Media Prism by
Opportunities Brian Solis & JESS3
They participate themselves & have case studies
from their clients.
18. Transition
Increasingly, agency sites are less fueled by
sizzle and more focused on content.
19. Mullen http://www.mullen.com/digital-footprint/
Website Blog
Social content is hosted on a single page of the website.
20. Mullen http://www.mullen.com/digital-footprint/
Website Blog
Social content is hosted on a single page of the website.
21. Big Spaceship http://www.bigspaceship.com/follow-us/
Website Blog
Social content lives on right hand navigation.
22. Big Spaceship http://www.bigspaceship.com/follow-us/
Website Blog
Social content lives on right hand navigation.
23. Barbarian Group http://www.barbariangroup.com/
Website Blog
Seamlessly integrates feeds on homepage.
24. Barbarian Group http://www.barbariangroup.com/
Website Blog
Seamlessly integrates feeds on homepage.
25. Campfire http://www.campfirenyc.com
Website Blog
Has the value & content of a website, but is updated frequently.
26. Campfire http://www.campfirenyc.com
Website Blog
Has the value & content of a website, but is updated frequently.
27. Campfire http://www.campfirenyc.com
Website Blog
Has the value & content of a website, but is updated frequently.
28. Extremes
The agencies who want to be on the cutting
edge of technology have to be be acutely aware
of its fail rate and competition.
Website Blog
29. Extremes
The agencies who want to be on the cutting
edge of technology have to be be acutely aware
of its fail rate and competition.
Website Blog
30. Extremes
The agencies who want to be on the cutting
edge of technology have to be be acutely aware
of its fail rate and competition.
Website Blog
31. CP+B Group http://cpbgroup.com/#cpb
Content Portal