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Hi, I’m Margery.




              I’m part strategist
Hi, I’m Margery.




              I’m part
Hi, I’m Margery.




              I’m part student
Hi, I’m Margery.




              I’m part
Hi, I’m Margery.




              I’m part brand champion
Hi, I’m Margery.




              I’m part
Hi, I’m Margery.




              I’m part content creator
Hi, I’m Margery.




               I’m part content creator
            ...and a bit socially awkward.
Hi, I’m Margery.




               I’m part content creator
            ...and a bit socially awkward.

  My focus is on brand-customer relationships, and
   how technology can facilitate and enrich them.
Let’s Talk
Let’s Talk




       • NOT about social media best practices
       • NOT about social platform how-tos
       • DEFINITELY NOT about site recommendations
Let’s Talk
Let’s Talk




    Instead, let’s talk about ideas as they relate to social
    integration into the agency landscape online.
Introduction   http://www.fanpop.com/
Introduction                                    http://www.fanpop.com/


    “Social media is like teen sex. Everyone wants to do
      it, nobody knows how. When it’s done, there is
             surprise it’s not better.” -Avinash Kaushick
Social Media Prism by
Opportunities                             Brian Solis & JESS3




    Not entirely true, especially for agencies.
Social Media Prism by
Opportunities                          Brian Solis & JESS3




They participate themselves & have case studies
               from their clients.
Transition




    Increasingly, agency sites are less fueled by
       sizzle and more focused on content.
Mullen                                               http://www.mullen.com/digital-footprint/




  Website                                                               Blog
            Social content is hosted on a single page of the website.
Mullen                                               http://www.mullen.com/digital-footprint/




  Website                                                               Blog
            Social content is hosted on a single page of the website.
Big Spaceship                                        http://www.bigspaceship.com/follow-us/




  Website                                                            Blog
                Social content lives on right hand navigation.
Big Spaceship                                        http://www.bigspaceship.com/follow-us/




  Website                                                            Blog
                Social content lives on right hand navigation.
Barbarian Group                                          http://www.barbariangroup.com/




  Website                                                          Blog
                  Seamlessly integrates feeds on homepage.
Barbarian Group                                          http://www.barbariangroup.com/




  Website                                                          Blog
                  Seamlessly integrates feeds on homepage.
Campfire                                                           http://www.campfirenyc.com




 Website                                                                     Blog
          Has the value & content of a website, but is updated frequently.
Campfire                                                           http://www.campfirenyc.com




 Website                                                                     Blog
          Has the value & content of a website, but is updated frequently.
Campfire                                                           http://www.campfirenyc.com




 Website                                                                     Blog
          Has the value & content of a website, but is updated frequently.
Extremes




  The agencies who want to be on the cutting
 edge of technology have to be be acutely aware
         of its fail rate and competition.




Website                              Blog
Extremes




  The agencies who want to be on the cutting
 edge of technology have to be be acutely aware
         of its fail rate and competition.




Website                              Blog
Extremes




  The agencies who want to be on the cutting
 edge of technology have to be be acutely aware
         of its fail rate and competition.




Website                              Blog
CP+B Group                    http://cpbgroup.com/#cpb




             Content Portal
Crayon                    http://www.crayonville.com/




         Lifestreaming.
Dachis Group                          http://www.dachisgroup.com/




          Lifestreaming shown differently.
Highlights




 Social tools are helping agencies to share their
   stories and add value to their ecosystems.
The Altimeter                          http://www.thealtimeter.com




                Wiki offers utility.
Boone Oakely               http://www.youtube.com/watch?v=Elo7WeIydh8




               Video tells a story.
YouLove.Us                                http://youlove.us/




             Music personally connects.
Site Experiences




  “Are you designing for participation?” -David Armano
AgencyNet                             http://www.agencynet.com/




            From Passive to Active.
Comvex            http://www.reichweite.cc/




         Games.
WONGDOODY                http://new.wongdoody.com/




            Discovery.
22squared                        http://22squared.com/




            Instant messenger.
Design




A quick word on website design and becoming
             a social business.
Ologie                      http://www.ologie.com/#/home




         “Post homepage.”
Sprout                   http://sproutinc.com/




         Segmentation.
Y&R                   http://www.yr.com/




      Segmentation.
Paramore                     http://paramoreredd.com/




           Call-to-action.
Considerations




      A couple of considerations to address
  before designing your social business strategy.
Carrot Creative                    http://carrotcreative.com/




       Work Space vs. Personal Space
New Marketing Labs                      http://newmarketinglabs.com/




                Agency personalities.
Questions?                            http://images.dawgsports.com/


             Facebook/MargeryNabors
                   @MargeryLyle
                 in/MargeryNabors
                MargeryNabors.com

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Creative Agency Websites - Website Redesign Fodder for a Social Business

  • 1. Hi, I’m Margery. I’m part strategist
  • 2. Hi, I’m Margery. I’m part
  • 3. Hi, I’m Margery. I’m part student
  • 4. Hi, I’m Margery. I’m part
  • 5. Hi, I’m Margery. I’m part brand champion
  • 6. Hi, I’m Margery. I’m part
  • 7. Hi, I’m Margery. I’m part content creator
  • 8. Hi, I’m Margery. I’m part content creator ...and a bit socially awkward.
  • 9. Hi, I’m Margery. I’m part content creator ...and a bit socially awkward. My focus is on brand-customer relationships, and how technology can facilitate and enrich them.
  • 11. Let’s Talk • NOT about social media best practices • NOT about social platform how-tos • DEFINITELY NOT about site recommendations
  • 13. Let’s Talk Instead, let’s talk about ideas as they relate to social integration into the agency landscape online.
  • 14. Introduction http://www.fanpop.com/
  • 15. Introduction http://www.fanpop.com/ “Social media is like teen sex. Everyone wants to do it, nobody knows how. When it’s done, there is surprise it’s not better.” -Avinash Kaushick
  • 16. Social Media Prism by Opportunities Brian Solis & JESS3 Not entirely true, especially for agencies.
  • 17. Social Media Prism by Opportunities Brian Solis & JESS3 They participate themselves & have case studies from their clients.
  • 18. Transition Increasingly, agency sites are less fueled by sizzle and more focused on content.
  • 19. Mullen http://www.mullen.com/digital-footprint/ Website Blog Social content is hosted on a single page of the website.
  • 20. Mullen http://www.mullen.com/digital-footprint/ Website Blog Social content is hosted on a single page of the website.
  • 21. Big Spaceship http://www.bigspaceship.com/follow-us/ Website Blog Social content lives on right hand navigation.
  • 22. Big Spaceship http://www.bigspaceship.com/follow-us/ Website Blog Social content lives on right hand navigation.
  • 23. Barbarian Group http://www.barbariangroup.com/ Website Blog Seamlessly integrates feeds on homepage.
  • 24. Barbarian Group http://www.barbariangroup.com/ Website Blog Seamlessly integrates feeds on homepage.
  • 25. Campfire http://www.campfirenyc.com Website Blog Has the value & content of a website, but is updated frequently.
  • 26. Campfire http://www.campfirenyc.com Website Blog Has the value & content of a website, but is updated frequently.
  • 27. Campfire http://www.campfirenyc.com Website Blog Has the value & content of a website, but is updated frequently.
  • 28. Extremes The agencies who want to be on the cutting edge of technology have to be be acutely aware of its fail rate and competition. Website Blog
  • 29. Extremes The agencies who want to be on the cutting edge of technology have to be be acutely aware of its fail rate and competition. Website Blog
  • 30. Extremes The agencies who want to be on the cutting edge of technology have to be be acutely aware of its fail rate and competition. Website Blog
  • 31. CP+B Group http://cpbgroup.com/#cpb Content Portal
  • 32. Crayon http://www.crayonville.com/ Lifestreaming.
  • 33. Dachis Group http://www.dachisgroup.com/ Lifestreaming shown differently.
  • 34. Highlights Social tools are helping agencies to share their stories and add value to their ecosystems.
  • 35. The Altimeter http://www.thealtimeter.com Wiki offers utility.
  • 36. Boone Oakely http://www.youtube.com/watch?v=Elo7WeIydh8 Video tells a story.
  • 37. YouLove.Us http://youlove.us/ Music personally connects.
  • 38. Site Experiences “Are you designing for participation?” -David Armano
  • 39. AgencyNet http://www.agencynet.com/ From Passive to Active.
  • 40. Comvex http://www.reichweite.cc/ Games.
  • 41. WONGDOODY http://new.wongdoody.com/ Discovery.
  • 42. 22squared http://22squared.com/ Instant messenger.
  • 43. Design A quick word on website design and becoming a social business.
  • 44. Ologie http://www.ologie.com/#/home “Post homepage.”
  • 45. Sprout http://sproutinc.com/ Segmentation.
  • 46. Y&R http://www.yr.com/ Segmentation.
  • 47. Paramore http://paramoreredd.com/ Call-to-action.
  • 48. Considerations A couple of considerations to address before designing your social business strategy.
  • 49. Carrot Creative http://carrotcreative.com/ Work Space vs. Personal Space
  • 50. New Marketing Labs http://newmarketinglabs.com/ Agency personalities.
  • 51. Questions? http://images.dawgsports.com/ Facebook/MargeryNabors @MargeryLyle in/MargeryNabors MargeryNabors.com