1. The main image is very weird, even for fans of the By writing articles about popular celebrities
band Gorillaz and as a result, those who didn’t that aren’t particularly doing anything at the
previously know about the band will be intrigued time, the issue attracts interest from the fans
and would go to the page with the article on (pg and could generate loyalty to the magazine
44) which is displayed in big text at the bottom of because they don’t get attention from other
the picture. media like TV or other magazines.
The very simple red, black By entitling these articles “Regulars” the
Most of the articles have a picture and white colour scheme magazine implies to readers that the
relating to them on the page; this used on the page does not formats of these articles are popular
gives the reader just a little bit distract from the purpose of with other readers in turn suggest that
more information allowing them the magazine, but still looks the magazine is popular and successful,
to pick which article they would be attractive and is effective, and would make them more likely to
interested in reading, making the making it easy for the reader buy the magazine because they have
magazine easier to navigate than if to take in the pages. perceived the magazine in this way.
there were no pictures.

2. Here, the magazine offers a little bit of (in this case
novelty*) news. By offering a little bit of news, the
reader will be encouraged to read on to find out more
All the main articles are clearly displayed down the right
news of a similar nature and so would read on.
hand side of the page, making the articles stand out and
*Novelty because the band in question are a rock band means the reader can very quickly and easily skim across
and it is unlike them to place an acoustic set. the page and find articles that would interest them.
By listing all By marking the
the bands cover stories on
featured in this the contents
issue, it again page by
makes the separating the
page easy to markings from
just skim over the rest of the
to find articles issue by giving
that would them their own
interest them. column, the
reader can
immediately find
the article they
wanted to read
about after
seeing it on the
cover (which
could have been
the only reason
why they
brought the
issue).
Here, the magazine offers the reader
to save a large amount of money as a
result of buying the issue. This is likely
to work and would also encourage the
reader to get their friends to buy it as
well, and by offering it once, others
would hear about it and would buy
future issues hopping to get the same
offer.

3. The amount of text here and how it is very clearly set
up in a grid, gives the impression that the magazine is
very serious, professional and almost refined. This also
sets the tone of the magazine suggesting that (this
issue at least) is going to be serious and possibly
sensitive.
The main image is
very serious and
almost how the
artist’s face is partly
By typing the
covered by shadow.
names of big acts
This connotes that
in bold and
the artist is not the
italics, the
usual outrageous,
readers’
controversial self,
attention it
but is instead in a
drawn to the text
very dark place. By
that doesn’t
depicting him like
follow the
this, the reader
pattern of the
would want to
rest of the page.
know why he
Likewise, the
doesn’t look how
yellow capital
they expect him to
letters used in
do, in turn
the headers also
encouraging them
draws attention
to read on.
to the area,
enticing the
reader.
A lot of rhetorical questions are used in the tag lines in the text. This
directly engages with the reader, attracting their interest and makes them
feel like the editor/ creators of the magazine are talking to them which
could make them feel appreciated which in turn could create a sense of
loyalty towards the magazine.

4. The list of No.1 on the left hand side
of the page makes the magazine The format of this contents page is the exact same
easy to navigate. The actual chart in very issue of billboard just with different content.
itself is also very clear so is easy to This again makes the page easy to navigate,
read. especially to those who buy the magazine regularly.
The pictures are all
likely to appeal to the
The relatively small
target audience
amount of text on
because the artists are
page makes the
portrayed to be cool
page easy to read
and/or performing on
(manageable) and
stage, enticing the
also encourages the
readers to read the
audience to read on
relevant articles. They
because they do not
can also do this easily
offer a lot of
because the page
information on this
number is in the bottom
page.
left corner of each
picture.
By advertising their
presence in other media
forms like “Online” the
magazine is more likely
to appeal to a wider
audience; for example
the parson may prefer to
learn about the latest
news on the internet
because it can be
updated instantly.
Here, the magazine notifies the reader about events occurring in
the music industry. This would appeal to their target audience
because they would want to know about gigs they could go to. This
could also create a sense of loyalty because the readers can rely on
the magazine to keep them up to date with the latest events
happening in the near future.

5. The picture relates to the target audience
because it shows a live event something that
There is a very clear format on the page; they have the heading in the reader would want/wanted to go to. Either
tallow text, then the sub headings follow in black, bold font way, they would want to read the relevant
followed by the next heading and so on. This again makes the page report to know what the magazine thought
easy to navigate. about the event, enticing the reader.
There is a very
Here, the deputy clear, simple
editor has written a colour scheme on
short statement this page; yellow
about this issue. By is used on the
directly addressing headings making
the reader, they them standout in
would feel like they turn meaning the
are being talked to reader can
and would feel straight away see
almost included in the most
the issue. This would important things
also possibly on the page.
increase the loyalty
of the readers,
encouraging them to
buy the next issue
because it gives off a
friendly vibe.
The magazine labels which articles on The splat here does two things; firstly it
the cover on this page by marking them attract attention to the area of the page
with a star (and “cover story” written on because it is a feature that the magazine
them). This means that the reader can thins will appeal to a lot of their target
easily find what they are looking for if audience, but secondly connotes
the brought the issue solely because of rebellion which is what rock music is
an article advertised on the cover. mainly about.