Se ha denunciado esta presentación.
Plan BYour road to success when the marching orders come... Mariachiara Novati MACSE Italia www.macseitalia.it www.executivesecretary.com
The 60’s generation When we, the 60s generation, began working we were absolutely sure that the job we were going to choose would last all our lives. Even if we might have decided to change companies, (though in Italy this is not common), we were able to do what we studied for and had a real possibility of finding the best job opportunity. In the last 20 years the job environment has changed, slowly but relentlessly. In the last two years this change has been accelerated by the economic situation with companies firing people left, right and centre. I was one of them and after six months I am still unemployed and with me, I have noticed, many women of my age, whom I refer to as the “differently young”. In a culture where experience seems not to be considered an important skill and employers are looking only to save money, many women of my age have suffered. And the solution? Here is my Plan B.Mariachiara Novati – Presidente di MACSE Italia Slide 2www.macseitalia.it
Plan BI took into consideration my 20 years of experience as executive assistant, the lastthree years as President of MACSE Italia and I thought about all the people I havemet in these 20 years and the network I have.I thought about my skills and expertise and Idecided to become an entrepreneur.My initial investment was only my free time.To become an entrepreneur without spendinga lot of money there are 3 steps.Mariachiara Novati – Presidente di MACSE Italia Slide 3www.macseitalia.it
Step 1I had a lot of free time and I used it to go to all the free conferences and seminars there were intown and I became a great networker by attending associations and business meetings.Then I used LinkedIn to increase my professional visibility and credibility.I wrote my opinions in many professional groups I wasinterested in and in blogs relevant to the profession Iintended to work in. I built up new contacts both withcolleagues and with HR managers and companies.Last but not least I found other colleagues with whom toshare the project and cooperate, each following their vocation,Roberta who wants to be a Virtual Assistant and Michela who isspecialized in interviewing and resume editing.Mariachiara Novati – Presidente di MACSE Italia 4www.macseitalia.it
Step 2 The most important thing: I selected the area of interest in which I was going to operate. I am an executive assistant and during my work experience I managed and organized people and things, I interviewed candidates, helped to develop careers and suggested and organized training. I found my niche by considering my past in order to invent my future. My areas of competence are recruiting and training but to differentiate myself (in Italy there are more or less 14,000 training companies) I decided to focus only on executive assistants. I intend to be the best recruiter of executive assistants because I have been one myself for 20 years and I know the role perfectly and which skills are important and necessary. I want to be a good recruiter respecting candidates, giving correct and positive answers and timely feed-back, making them feel like people, and not just numbers. In addition I have worked in many companies and I know the internal logic that moves them. I am the perfect training organizer because I know what executive assistants need to improve their professional performance. In the past three years through MACSE Italia activity I have had a lot of contact with trainers and discussed with them the content of many courses and seminars in order to develop an interesting and useful program. This focuses on what is important to learn to be a successful executive assistant and to have a great career.Mariachiara Novati – Presidente di MACSE Italia 5www.macseitalia.it
Step 3When you have reached this step you are sure of what youwant to do (and that it will be almost impossible to changeyour mind or to go back) therefore you can invest somemoney.First of all choose the name and the logo of your newcompany.Second, if you still don’t have business cards it is time to printthem.Third, it’s a good idea to have visibility on the Internet, awebsite is perfect but you can begin advertising yourcompany through LinkedIn creating a new company profile.If you don’t want to spend a lot of money on a website thereare cheaper ways of creating a basic but really nice website,Squarespace is one that springs to mind, a drag and dropplatform that anyone can build starting from $8 a monthincluding a domain and full support.Mariachiara Novati – Presidente di MACSE Italia 6www.macseitalia.it
Final suggestionsMy final suggestions are:•Think about what you did in your life and aboutwhat you really like and want.•Identify an area where your competencies arestrong and study the market in which you wantto operate.•Don’t imagine impossible things, but staygrounded and don’t overreach yourself.I wish good luck to all the “differently young”!Mariachiara Novati – Presidente di MACSE Italia 7www.macseitalia.it