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Visual Methods




By Mariana Salgado

Visual Methods course
Laurea University of Applied Sciences
Day Program
16.02

8.30hs: Gestalt theory (Sini Granström/ extra task)

8.50hs: Visualization methods in Service Design (Mariana)

9.00hs: Clinic (presenting problems to H&M) + Group work

9.45hs: Break

10.00- Typography and color (Minna Ristolainen)

11.00: Clinic (presenting problems Hanna) + Group work (Mariana)

Group work (4 persons in each group)- comment on each others' work.
Review composition/ typography and color in each work.

12.00hs- Lunch
Day Program
16.02


12.00hs- Lunch

13hs- 14.15hs- Each group present two works
(the more problematic and the successful one)

14.15: Break

14.30: Introduction to drawing in Power Point (Hanna)

16.00: Next course day homework and tutorials
Some Visual Methods
Blueprint



   The service blueprint is a technique used for service
   innovation. The technique was first described by Lynn
   Shostack, a bank executive, in the
   Harvard Business Review in 1984.

   The blueprint shows processes within the company,
   divided into different components which are separated
   by lines. Wikipedia definition.

   More examples in:
   http://www.servicedesigntools.org/tools/35
Blueprint




            License- Some rights reserved by bschmove
Extracted from the article Service Blueprinting: A practical technique for Service Innovation by Mary o Bitnet
Actors Map



     It can be called Actor Map or Net-map toolbox or
      Service Ecology Map is a social network analysis
    tool that uses interviews and mapping to help people
          understand, visualize, discuss, and improve
      situations in which many different actors influence
                           outcomes.

       Focus on people or organizations involved in a
                         service.
http://servicedesign.wikispaces.com/Actor+network+mapping
Actors Map




   License: All rights reserved by netmaptoolbox
http://gsadesignglossary.com/ecology-map.html
Customer Journey



     The customer journey map is an oriented graph that
     describes the journey of a user by representing the
     different touchpoints that characterize his interaction
     with the service.


     You can see this video about it:
     http://www.youtube.com/watch?v=96gxo-AH638
Customer Journey Mapping Game by Paul Kahn (Mad Pow) & Christophe Tallec (Uinfoshare)
FINDING & RECOMMENDATIONS FOR ALIGNING OGT SERVICE TOUCHPOINTS
Radarstation
License
Some rights reserved by Jen Beever
License: Frog Design
License: Minna Ristolainen
Concept Map



  A concept map is a diagram showing the
  relationships among concepts. It is a graphical tool
  for organizing and representing knowledge.
  Concepts, usually represented as boxes or circles,
  are connected with labeled arrows in a downward-
  branching hierarchical structure. The relationship
  between concepts can be articulated in linking
  phrases such as "gives rise to", "results in", "is
  required by," or "contributes to".[1]
  The technique for visualizing these relationships
  among different concepts is called "concept
  mapping". From Wikipedia
License
 Some rights reserved by
rkdg portfolio
License
Some rights reserved by Andrea Hughes
License Some rights reserved by madartsfactory
Concept Map




License Some rights reserved by activeside
They are tools that could be used with clients, end-
users and other stakeholders.

They are used during the design process to
negotiate and understand the challenges of a
service.


They are used in workshops together to co-design
possible future solutions.

They are used to visualize the end results.

A combination of these visualizations tools could be
used in the same project.The key is to understand
which of them could be key to unwrap a service.
- open new ways of thinking on a problem

          - sparkle ideas from the team

          - help you realize where the problem is

          -support your critical thoughts on a certain
          project/service

          - bring new aspects in the discussion

          - allow complex issues to be discussed.




        Why?
License Some rights reserved by yish
But in this class we will only concentrate in their
                  visual aspect.




       What are the visual elements that
            make them look nice?

                    - Rhythm
                  -Composition
                      -Colors
                   -Typography
                       -etc
Questions?
For next class:



A- Finalize the 2 drafts for your project/thesis/CV
(check the tasks 1&2 for a better description)

B- Do 5 tutorials (choose the ones that are suitable for
you from the list in Optima)

C- Read 3 articles

D- Watch 2 or 3 of videos from the folder
“Visualization”
Readings for next class


New Representation Techniques for Designing in a
Systemic Perspective
By Nicola Morelli and Christian Tollestrup

Communicating though Visualizations: Service Designers
on Visualizing User Research.
By Fabian Segelström

Visualities
Communication tools for (service) design
By Chiara Diana, Elena Pacentti and Roberta Tassi.
Thanks!
mariana.salgado@laurea.fi

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Visual methods in UCD 2nd class

  • 1. Visual Methods By Mariana Salgado Visual Methods course Laurea University of Applied Sciences
  • 2. Day Program 16.02 8.30hs: Gestalt theory (Sini Granström/ extra task) 8.50hs: Visualization methods in Service Design (Mariana) 9.00hs: Clinic (presenting problems to H&M) + Group work 9.45hs: Break 10.00- Typography and color (Minna Ristolainen) 11.00: Clinic (presenting problems Hanna) + Group work (Mariana) Group work (4 persons in each group)- comment on each others' work. Review composition/ typography and color in each work. 12.00hs- Lunch
  • 3. Day Program 16.02 12.00hs- Lunch 13hs- 14.15hs- Each group present two works (the more problematic and the successful one) 14.15: Break 14.30: Introduction to drawing in Power Point (Hanna) 16.00: Next course day homework and tutorials
  • 5. Blueprint The service blueprint is a technique used for service innovation. The technique was first described by Lynn Shostack, a bank executive, in the Harvard Business Review in 1984. The blueprint shows processes within the company, divided into different components which are separated by lines. Wikipedia definition. More examples in: http://www.servicedesigntools.org/tools/35
  • 6. Blueprint License- Some rights reserved by bschmove
  • 7. Extracted from the article Service Blueprinting: A practical technique for Service Innovation by Mary o Bitnet
  • 8. Actors Map It can be called Actor Map or Net-map toolbox or Service Ecology Map is a social network analysis tool that uses interviews and mapping to help people understand, visualize, discuss, and improve situations in which many different actors influence outcomes. Focus on people or organizations involved in a service.
  • 10. Actors Map License: All rights reserved by netmaptoolbox
  • 12. Customer Journey The customer journey map is an oriented graph that describes the journey of a user by representing the different touchpoints that characterize his interaction with the service. You can see this video about it: http://www.youtube.com/watch?v=96gxo-AH638
  • 13. Customer Journey Mapping Game by Paul Kahn (Mad Pow) & Christophe Tallec (Uinfoshare)
  • 14. FINDING & RECOMMENDATIONS FOR ALIGNING OGT SERVICE TOUCHPOINTS Radarstation
  • 18. Concept Map A concept map is a diagram showing the relationships among concepts. It is a graphical tool for organizing and representing knowledge. Concepts, usually represented as boxes or circles, are connected with labeled arrows in a downward- branching hierarchical structure. The relationship between concepts can be articulated in linking phrases such as "gives rise to", "results in", "is required by," or "contributes to".[1] The technique for visualizing these relationships among different concepts is called "concept mapping". From Wikipedia
  • 19. License Some rights reserved by rkdg portfolio
  • 20. License Some rights reserved by Andrea Hughes
  • 21. License Some rights reserved by madartsfactory
  • 22. Concept Map License Some rights reserved by activeside
  • 23. They are tools that could be used with clients, end- users and other stakeholders. They are used during the design process to negotiate and understand the challenges of a service. They are used in workshops together to co-design possible future solutions. They are used to visualize the end results. A combination of these visualizations tools could be used in the same project.The key is to understand which of them could be key to unwrap a service.
  • 24. - open new ways of thinking on a problem - sparkle ideas from the team - help you realize where the problem is -support your critical thoughts on a certain project/service - bring new aspects in the discussion - allow complex issues to be discussed. Why? License Some rights reserved by yish
  • 25. But in this class we will only concentrate in their visual aspect. What are the visual elements that make them look nice? - Rhythm -Composition -Colors -Typography -etc
  • 27. For next class: A- Finalize the 2 drafts for your project/thesis/CV (check the tasks 1&2 for a better description) B- Do 5 tutorials (choose the ones that are suitable for you from the list in Optima) C- Read 3 articles D- Watch 2 or 3 of videos from the folder “Visualization”
  • 28. Readings for next class New Representation Techniques for Designing in a Systemic Perspective By Nicola Morelli and Christian Tollestrup Communicating though Visualizations: Service Designers on Visualizing User Research. By Fabian Segelström Visualities Communication tools for (service) design By Chiara Diana, Elena Pacentti and Roberta Tassi.