Linqia Engagement          CampaignsCurrent or recently launched       through the platform
Johnnie WalkerKeep Walking Project
Campaign:Promoting the Keep Walking Project              Snapshotand encourage people to participatein the project, use th...
Content offeredLINKS AND IMAGES
Mientras busco mi media naranja…Group: Mientras busco mi media naranja… voy comiendo mandarinas :PURL: https://www.faceboo...
FestucGroup: Dating and Fresh FriendshipURL: http://www.festuc.com/Group Leader: Toni Salvatella
MoovidaIncreasing our Kids’ Cultural Background: IntroducingLiterature through CinemaFree media player
Campaign:Promoting the use of the site                Snapshotwww.moovidadb.com to watchmovies online and get info on films...
Content offeredSUPPORTING       LINKS AND IMAGESINFORMATION
Stay at Home MomGroup: Stay at Home MomURL: https://www.facebook.com/stayathomemom.comwebsiteGroup Leader: Mary Heston
The MamaZoneGroup: The MamaZoneURL: http://www.facebook.com/TheMamaZoneGroup Leader: Anitra Elmore
Hall St.How to explain Hall St. to your grandma?The first global marketplace for peer-to-peer hotel room trading
Campaign:Introduction of Hall St., the first            Snapshotglobal marketplace for peer-to-peerhotel room trading throu...
Content offeredLINKS AND IMAGES
ActivagersGroup: Activagers communityURL: http://co.uk.activagers.comGroup Leader: Russ King
Barcelona/Madrid DeluxeGroup: Barcelona and Madrid Deluxe communitiesURL: http://www.barcelona-deluxe.com and http://madri...
Spanish FoodGroup: Spanish FoodURL: http://www.facebook.com/spanishfoodGroup Leader: Txema Sáez
20 PrincipalesGroup: 20 PrincipalesURL: http://www.20principales.comGroup Leader: Raúl García
Los mejores chollos de viajeGroup: Los mejores chollos de viajesURL: http://es-es.facebook.com/pages/Los-mejores-chollos-d...
Mientras busco mi media naranja…Group: Mientras busco mi media naranja… voy comiendo mandarinas :PURL: https://www.faceboo...
MoonitLove CalculatorFind out how compatible you are with your crushes, friends and co-workers
Campaign:Find out how compatible you are with           Snapshotyour crushes, friends and co-workers.The members got to tr...
Content offeredSUPPORTING       LINKS AND IMAGESINFORMATION
ErasmusuGroup: Various Erasmus groupsURL: http://www.erasmusu.com/en/erasmus-madridGroup Leader: Javier López
InfosinglesGroup: Infosingles community and Infosingles Facebook pageURL: http://www.infosingles.com and https://www.faceb...
Ligar por InternetGroup: Ligar por Internet Facebook pageURL: https://www.facebook.com/#!/pages/Ligar-por-internet/3801763...
ShangayGroup: Shangay communityURL: http://www.shangay.com/Group Leader: Raúl García
Modernos que dicen que no son modernospara ser más modernosGroup: Modernos que dicen que no son modernos para ser más mode...
Pensar en la teletransportación cuando tienesque volver a casa de fiestaGroup: Pensar en la teletransportación cuando tiene...
FestucGroup: Dating and Fresh FriendshipURL: http://www.festuc.com/Group Leader: Toni Salvatella
SkodaAplicación Facebok sobre la Vuelta a España
Campaign:Skoda Aplicación Facebook sobre la              SnapshotVuelta a EspañaSkoda launched an application on         D...
Content offeredSUPPORTINGINFORMATION
Content offeredLINKS AND IMAGES
Arueda.comGroup: Arueda.comURL: http://www.arueda.com/Group Leader: David Suarez
Arueda FacebookGroup: Arueda FacebookURL: https://www.facebook.com/pages/%C5%A0koda-con-el-ciclismo/235007583198005?sk=app...
Fixed SoldiersGroup: Fixed Soldiers FacebookURL: https://www.facebook.com/pages/%C5%A0koda-con-el-ciclismo/235007583198005...
C.R.E.A.M. Bikes & ThingsGroup: C.R.E.A.M. Bikes & ThingsURL: https://www.facebook.com/pages/CREAM-Bikes-Things/1644984602...
Bicicletas de BarcelonaGroup: Bicicletas de BarcelonaURL: https://www.facebook.com/groups/212560622093281/Group Leader: Ai...
EurocentresLanguage learningWhy Erasmus?
Campaign:Why Erasmus?                                SnapshotGroups targeted:                     Date initiated: 14/07/20...
Content offeredSUPPORTING       LINKSINFORMATION
ErasmusuGroup: Madrid and AmsterdamURL: http://www.erasmusu.com/en/erasmus-madrid, http://www.erasmusu.com/en/erasmus-barc...
Additional channelsGroup: Facebook and TwitterURL: http://www.facebook.com/erasmusu, http://twitter.com/#!/erasmusuGroup L...
Wool and the GangFashion report: The Stripy Coco MariniereDo-it-yourself knitting kits
Campaign:Fashion report: The Stripy Coco            SnapshotMariniere                                    Date initiated: 2...
Content offeredSUPPORTING       VIDEOSINFORMATION
Content offeredLINKS AND IMAGES
ActivagersGroup: Activagers communityURL: http://co.uk.activagers.comGroup Leader: Russ King
ActivagersGroup: Activagers communityURL: http://co.uk.activagers.comGroup Leader: Russ King
BinichicGroup: BinichicURL: http://www.facebook.com/binichicGroup Leader: Ona Villier
TrendtationGroup: Design, and Madrilenos por TrendtationURL: http://trendtation.com/Group Leader: Tere
TrendtationGroup: Moda, ShoppingURL: http://trendtation.com/Group Leader: Tere
Proyecto 333Group: Proyecto 333URL: http://www.facebook.com/proyecto333Group Leader: Valentina Thörner da Cruz
Volkswagen#GolfGTIExperiment: el documental
Campaign:#GolfGTIExperiment: el documental                  SnapshotVolkswagen executed aneuromarketing experiment measuri...
Content offeredSUPPORTING       VIDEOSINFORMATION
FacebookGroup: Auto pasiónURL: http://www.facebook.com/#!/pages/Auto-Pasi%C3%B3n/118768948141791Group Leader: Iosvany Rodr...
FacebookGroup: MotorpointURL:http://www.facebook.com/#!/motorpoint.tvGroup Leader: Hugo Alva Crisólogo
TodocochesCommunity: TodocochesURL:http://www.todocoches.comGroup Leader: Alfonso Sachettini
Thanks.   Maria
Sipka
          www.linqia.com
          maria.sipka@linqia.com



Linqia engagement campaigns 2011
Linqia engagement campaigns 2011
Linqia engagement campaigns 2011
Linqia engagement campaigns 2011
Linqia engagement campaigns 2011
Linqia engagement campaigns 2011
Linqia engagement campaigns 2011
Linqia engagement campaigns 2011
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Linqia engagement campaigns 2011

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A collection of case studies from brands running engagement campaigns through the Linqia platform with detailed results, content examples and how selected communities shared the campaign with their members.

Publicado en: Empresariales, Tecnología
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Linqia engagement campaigns 2011

  1. 1. Linqia Engagement CampaignsCurrent or recently launched through the platform
  2. 2. Johnnie WalkerKeep Walking Project
  3. 3. Campaign:Promoting the Keep Walking Project Snapshotand encourage people to participatein the project, use the iPhone app andshare it with their friends on Date initiated: 27/10/2011Facebook. Number of groups reached: 2 Members reached: 770 000Groups targeted: Budget: 2000 EURGroups focused on friendship. RESULTS: 16457 unique clicksObjective:The objective was to createawareness of the brand and drivetraffic to the website.
  4. 4. Content offeredLINKS AND IMAGES
  5. 5. Mientras busco mi media naranja…Group: Mientras busco mi media naranja… voy comiendo mandarinas :PURL: https://www.facebook.com/pages/Mientras-busco-mi-media-naranjavoy-comiendo-mandarinas-P/239056620665Group Leader:David Cano
  6. 6. FestucGroup: Dating and Fresh FriendshipURL: http://www.festuc.com/Group Leader: Toni Salvatella
  7. 7. MoovidaIncreasing our Kids’ Cultural Background: IntroducingLiterature through CinemaFree media player
  8. 8. Campaign:Promoting the use of the site Snapshotwww.moovidadb.com to watchmovies online and get info on films. Date initiated: 30/09/2011Groups targeted: Number of groups reached: 3Groups focused on moms and Members reached: 32 740parenting in the USA. Budget: 600 EURObjective: RESULTS: 454 unique clicksThe objective was to createawareness of the brand and drivetraffic to the website.
  9. 9. Content offeredSUPPORTING LINKS AND IMAGESINFORMATION
  10. 10. Stay at Home MomGroup: Stay at Home MomURL: https://www.facebook.com/stayathomemom.comwebsiteGroup Leader: Mary Heston
  11. 11. The MamaZoneGroup: The MamaZoneURL: http://www.facebook.com/TheMamaZoneGroup Leader: Anitra Elmore
  12. 12. Hall St.How to explain Hall St. to your grandma?The first global marketplace for peer-to-peer hotel room trading
  13. 13. Campaign:Introduction of Hall St., the first Snapshotglobal marketplace for peer-to-peerhotel room trading through a video. Date initiated: 5/09/2011Groups targeted: Number of groups reached: 10Travel communities focused on Spain, Members reached: 201 100community for people over 40, Budget: 2000 EURcommunities on luxury. RESULTS: 2333 unique clicksObjective:The objective was to createawareness of the brand and drivetraffic to the website.
  14. 14. Content offeredLINKS AND IMAGES
  15. 15. ActivagersGroup: Activagers communityURL: http://co.uk.activagers.comGroup Leader: Russ King
  16. 16. Barcelona/Madrid DeluxeGroup: Barcelona and Madrid Deluxe communitiesURL: http://www.barcelona-deluxe.com and http://madrid-deluxe.com/es/madrid_por_2.htmlGroup Leader: Judith Castilla
  17. 17. Spanish FoodGroup: Spanish FoodURL: http://www.facebook.com/spanishfoodGroup Leader: Txema Sáez
  18. 18. 20 PrincipalesGroup: 20 PrincipalesURL: http://www.20principales.comGroup Leader: Raúl García
  19. 19. Los mejores chollos de viajeGroup: Los mejores chollos de viajesURL: http://es-es.facebook.com/pages/Los-mejores-chollos-de...Group Leader: Raúl García
  20. 20. Mientras busco mi media naranja…Group: Mientras busco mi media naranja… voy comiendo mandarinas :PURL: https://www.facebook.com/pages/Mientras-busco-mi-media-naranjavoy-comiendo-mandarinas-P/239056620665Group Leader:David Cano
  21. 21. MoonitLove CalculatorFind out how compatible you are with your crushes, friends and co-workers
  22. 22. Campaign:Find out how compatible you are with Snapshotyour crushes, friends and co-workers.The members got to try the LoveCalculator for free. Date initiated: 24/08/2011 Number of groups reached: 15Groups targeted: Members reached: 438 806Groups with students, communities Budget: 3500 EURfor women, singles and gays andgroups on love and friendship. BothSpanish and US based groups were RESULTS: 7623 unique clickstargeted.Objective:The objective was to createawareness of the brand and drivetraffic to the website.
  23. 23. Content offeredSUPPORTING LINKS AND IMAGESINFORMATION
  24. 24. ErasmusuGroup: Various Erasmus groupsURL: http://www.erasmusu.com/en/erasmus-madridGroup Leader: Javier López
  25. 25. InfosinglesGroup: Infosingles community and Infosingles Facebook pageURL: http://www.infosingles.com and https://www.facebook.com/#!/infosinglesGroup Leader: Raúl García
  26. 26. Ligar por InternetGroup: Ligar por Internet Facebook pageURL: https://www.facebook.com/#!/pages/Ligar-por-internet/380176301691Group Leader: Raúl García
  27. 27. ShangayGroup: Shangay communityURL: http://www.shangay.com/Group Leader: Raúl García
  28. 28. Modernos que dicen que no son modernospara ser más modernosGroup: Modernos que dicen que no son modernos para ser más modernosURL: https://www.facebook.com/#!/pages/Modernos-que-dicen-que-no-son-modernos-para-ser-m%C3%A1s-modernos/297298693241Group Leader: Carlos Valladolid
  29. 29. Pensar en la teletransportación cuando tienesque volver a casa de fiestaGroup: Pensar en la teletransportación cuando tienes que volver a casa de fiestaURL: https://www.facebook.com/pages/Pensar-en-la-teletransportaci%C3%B3n-cuando-tienes-que-volver-a-casa-de-fiesta/319292401364Group Leader: Carlos Valladolid
  30. 30. FestucGroup: Dating and Fresh FriendshipURL: http://www.festuc.com/Group Leader: Toni Salvatella
  31. 31. SkodaAplicación Facebok sobre la Vuelta a España
  32. 32. Campaign:Skoda Aplicación Facebook sobre la SnapshotVuelta a EspañaSkoda launched an application on Date initiated: 9/08/2011Facebook, including a contest to win Number of groups reached: 5exclusive tickets for the Vuelta aEspaña. Members reached: 11400 Budget: EUR 500-600Groups targeted:Campaign in groups talking aboutcycling. RESULTS: 244 unique clicksObjective:The objective of the campaign was tocreate brand awareness andassociation with the sport, as well asdrive traffic to the Skoda Facebookpage.
  33. 33. Content offeredSUPPORTINGINFORMATION
  34. 34. Content offeredLINKS AND IMAGES
  35. 35. Arueda.comGroup: Arueda.comURL: http://www.arueda.com/Group Leader: David Suarez
  36. 36. Arueda FacebookGroup: Arueda FacebookURL: https://www.facebook.com/pages/%C5%A0koda-con-el-ciclismo/235007583198005?sk=app_147245578685216#!/pages/ARUEDACOM/337602957644Group Leader: David Suarez
  37. 37. Fixed SoldiersGroup: Fixed Soldiers FacebookURL: https://www.facebook.com/pages/%C5%A0koda-con-el-ciclismo/235007583198005?sk=app_147245578685216#!/fixedsoldiersGroup Leader: Daniel Melo
  38. 38. C.R.E.A.M. Bikes & ThingsGroup: C.R.E.A.M. Bikes & ThingsURL: https://www.facebook.com/pages/CREAM-Bikes-Things/164498460244895Group Leader: Daniel Melo
  39. 39. Bicicletas de BarcelonaGroup: Bicicletas de BarcelonaURL: https://www.facebook.com/groups/212560622093281/Group Leader: Aimar Molero
  40. 40. EurocentresLanguage learningWhy Erasmus?
  41. 41. Campaign:Why Erasmus? SnapshotGroups targeted: Date initiated: 14/07/2011Campaign in Erasmus city groups Number of groups reached: 4 Members reached: 2564Objective:The objective was to create Budget: 450 EUR (test budget)discussion around the exchangeprogramme Erasmus and possiblelanguage difficulties, and this way RESULTS: 649 unique clicksdrive traffic to the website. Themembers had the chance to win a 1month language course in London orParis.
  42. 42. Content offeredSUPPORTING LINKSINFORMATION
  43. 43. ErasmusuGroup: Madrid and AmsterdamURL: http://www.erasmusu.com/en/erasmus-madrid, http://www.erasmusu.com/en/erasmus-barcelonaGroup Leader: Javier López López
  44. 44. Additional channelsGroup: Facebook and TwitterURL: http://www.facebook.com/erasmusu, http://twitter.com/#!/erasmusuGroup Leader: Javier López López
  45. 45. Wool and the GangFashion report: The Stripy Coco MariniereDo-it-yourself knitting kits
  46. 46. Campaign:Fashion report: The Stripy Coco SnapshotMariniere Date initiated: 26/06/2011Groups targeted: Number of groups reached: 7Campaign in fashion communitiesand groups in different European Members reached: 28.851countries Budget: 1000 EurosObjective: RESULTS: 902 unique clicksTo drive traffic to the website andcreate brand awareness. The usersalso received a 15% discount.
  47. 47. Content offeredSUPPORTING VIDEOSINFORMATION
  48. 48. Content offeredLINKS AND IMAGES
  49. 49. ActivagersGroup: Activagers communityURL: http://co.uk.activagers.comGroup Leader: Russ King
  50. 50. ActivagersGroup: Activagers communityURL: http://co.uk.activagers.comGroup Leader: Russ King
  51. 51. BinichicGroup: BinichicURL: http://www.facebook.com/binichicGroup Leader: Ona Villier
  52. 52. TrendtationGroup: Design, and Madrilenos por TrendtationURL: http://trendtation.com/Group Leader: Tere
  53. 53. TrendtationGroup: Moda, ShoppingURL: http://trendtation.com/Group Leader: Tere
  54. 54. Proyecto 333Group: Proyecto 333URL: http://www.facebook.com/proyecto333Group Leader: Valentina Thörner da Cruz
  55. 55. Volkswagen#GolfGTIExperiment: el documental
  56. 56. Campaign:#GolfGTIExperiment: el documental SnapshotVolkswagen executed aneuromarketing experiment measuring Date initiated: 14/06/2011participants’ reaction to a Golf GTI. The Number of groups reached: 3second part of the campign consisted inseeding the finished documentary. Members reached: Budget: EUR500Groups targeted:Campaign in groups talking about cars.Objective: RESULTS: 463 unique clicksThe objective of the campaign was tospark conversations that would lead tomentions and use of thehashtag #GolfGTIExperiment andpeople watching and sharing the video.
  57. 57. Content offeredSUPPORTING VIDEOSINFORMATION
  58. 58. FacebookGroup: Auto pasiónURL: http://www.facebook.com/#!/pages/Auto-Pasi%C3%B3n/118768948141791Group Leader: Iosvany Rodriguez
  59. 59. FacebookGroup: MotorpointURL:http://www.facebook.com/#!/motorpoint.tvGroup Leader: Hugo Alva Crisólogo
  60. 60. TodocochesCommunity: TodocochesURL:http://www.todocoches.comGroup Leader: Alfonso Sachettini
  61. 61. Thanks. Maria
Sipka
 www.linqia.com
 maria.sipka@linqia.com




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