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Suela Elezi
Task 2
Unit 25 & 26
The 300 Spartans (1962) VS 300 (2006) 
In this document, I will be analysing and evaluating the genre, stars, trends,
determinants, technologies, distribution and exhibition, synergy and social, political
and regulatory features as the distinctions between the two films. The 300 Spartans
film was first released in 1962 whereas the second film, 300, was presented in 2006.
The two movies have shown to have some differences to one another even though
they follow a similar storyline, the ​Battle of Thermopylae​, when the Spartans had to
fight against the Persians. For instance, the 300 movie tends to have fantasy
included but not with the 300 Spartans film as they decided to have realistic
humanistic characters shown and due to effective digital technologies not develop
then but which were used for the second movie as the technologies were developed
during that time.
The 300 Spartans film is a historical epic and action hybrid
genre film consisting of mainly battle fighting scenes which
was happening in the past. The film shows conventions
which make it historical epic as it included historical context,
based on real events that happened a long time ago and
epic features used as big battle scenes with a sense of
romance contributed as well. This genre was very popular in
the 1960s as people would want and desired to see fighting
with romance included in a movie that everyone would see
at drive-in cinemas as it would have a big screen which
everyone could come together and experience watching the
movie altogether. On the other hand, the 300 film is also a
hybrid genre which consists of two genres such as action and
fantasy because the film consists of big fight scenes with some
characters that are created as monster-looking type which are
created to show the audience scenes that consists of surreal
Suela Elezi
Task 2
Unit 25 & 26
actors created that take part in the film. Zack Snyder, who wanted to create the film,
300, that was based on a comic that turned into real life, which supports the
evidence for the uses on the fantasy based characters.
The main characters in the 300 Spartans film were Richard Egan as King
Leonidas, Ralph Richardson as the counsellor of Athens, Diane Baker as Ellas
and Barry Coe as Phylon and David Farrar as Xerxes, the king of the Persians.
Richard Egan was chosen to play the role as the king of the Spartans, he was
chosen as he seen to have a fit physique that would be
representative of a warrior. He was a successful American actor,
an action man who had took part in the WW2. Men wanted to be
like him and women adored him. He completed the role of the
character as strong and as a leader. Sir Ralph Richardson, was
referred to as ‘sir’ as he was older and respected, also as a
contribution to his well performance ​through working in films for
most of his career​ as ​often played proud patriarchs and authority
figures such as given the role in the film as a Greek counsellor.​ Diane baker was
the main female actress as she was attractive and young. She had a love story
with another character, Phylon. Although, she did not have much of
a speaking role as in the past, as women didn't have that much
independence yet as they do today, in modern society.
In the second film, it mostly featured British actors as Americans
became to watch more British movies and were more enlightened
of British people. Gerard butler, a British and Scottish actor, played
the role as King Leonidas. In order to fulfil the role as the king, he
had to train for months with a personal trainer, build a strong,
masculine body with his beard sharp and grown out, in order to
fully look and be as the character which would have been
described with such features. He was also chosen due to
playing in numerous other famous films such as “Olympus Has
Fallen”, “Gamer” and “P.S. I Love You”. Lena Headey was
chosen to play the queen’s role as she fitted the part, being
good looking and featured in other famous films such as “The Purge”, “Zipper” and
“Dredd”.
From looking at both the films, I noticed that the roles were
predominantly played by men and with women not having any
speaking roles or only a short sentence to say in a scene. In the
first film in 1962, there was only a short use of women speaking
throughout the whole film, the queen and Ellas had a speaking part
but only for a short amount. Other women used in the film would
Suela Elezi
Task 2
Unit 25 & 26
just stand in the background around the men, such as the scene of the
women dancing in side the tents around the Persians and when Ellas
and Ray are speaking to one another to show a love story. Also, in the
second film made in 2006, the scenes were still mainly given the roles
to men, having the most speaking and acting roles rather than giving
similar amount of speaking and acting roles to women. However, in
comparison to the first film, the second film does have more scenes
with the women talking as the times got more modern to have women
speaking more in the film, Queen Gorgo speaking to the Greek
counsellors and involved in more other scenes. But there is still not
that much of her acting as they had to refer to the past years as the
movie followed that time line, with women not having much impact in
society.
Analysing the trends for both films, it shows that in the 1960s, the most popular
genre was seen to be historical epic, for instance movies such as
“Spartacus (1960)”, “El Cid (1961)”, “Lawrence of Arabia (1962)” and
“Cleopatra (1963)”. These movies we watched the most as the
audience expected and desired to watch movies that consisted scenes
battle fights with a hint of romance too. At that time, the hippie
movement was happening who believed in anti-war but along with the
Cold War happening too. The Civil Rights movement, also occurring
at that time, started by Martin Luther King who was non-violence
action and more popular than Malcolm X who promoted violence.
In addition, in 2006, it became more digitised, the digital
revolutionary as digital communication and consumption of media
grew among the years. Furthermore, genres such as action and
fantasy at the time were typically popular in movies like “Spider
Man”, “Green Lantern”, “Harry Potter” and “Lord of the Rings”.
These movies had the most audience views as people wanted to watch new different
motions in movies and due to society becoming more digital, producers were able to
use more green and blue screens to make films more modern.
Financial determinants point out how much money would be spent on making the
film. For “The 300 Spartans”, 1962 film, it was close to $1.7
million budget. The most money was spent on big name
actors, equipment, props, flying the crew and equipment to
Greece as this country was used as the primary location to
film the whole film in and the marketing of film, even though
there was not much of it and as big, creating posters to show
the audience to go watch the film, as done for the second film.
Suela Elezi
Task 2
Unit 25 & 26
The film used a lot of actors and extras, as if the producers wanted to have 1000
people to play in a certain scene such as in a battle scene, then they would have had
to actually have physically, 1000 people come and be recorded in the scene as there
were no equipment or technologies like using CGI (​computer-generated imagery)​ to
copy and paste people onto a screen rather than having them actually live on the
set.
For the 2006 film “300”, it was at $65 million for the budget, worldwide 456
million dollars. This budget for this film is bigger than what was used for
the first movie because the second movie used more expensive
equipment such as spending money on CGI, famous actors, mainly
British, more merchandise and marketing such as promoting the film as
trailers in cinemas and using synergy to expand the project, and hire
studios which most scenes were recorded in but only one scene was
recorded outside the studio for the scene with the horses, to look physical
and realistic.
Blue screens were used for most scenes in the film because the film is mainly
presented in dark lighting leading to the use of the blue colour
rather than using green screen as the green would normally just
present the film in normal lighting. Therefore, due to the producers
wanting to present the film in the dark lighting, the blue screen
would have been essential to use. As you can see from the image
on the right, it first shows how the actors are acting out for the
scene that would require a background to be inserted after as the
desired background may not have been available in real life but
would be created and accessible when editing onto the editing
programs in order to complete the scene. The picture shows how
after the background is inserted, it is shown in a dark dull colour
due to the use of the blue screen rather than the green screen. The characters would
only need to act out scenes and then background would be inserted.
However, even though during most of the recording for the film in a hired studio,
there was one scene used in a real location, for the scene with the horses, when the
messenger of the Persians comes to deliver a message to King Leonidas,​ as they
needed to record somewhere with an actual location that would be big enough to
record the actual movements of the horses in order to make that footage of the
horses look realistic.
Suela Elezi
Task 2
Unit 25 & 26
The “300 Spartans” film is presented in low quality and no use of HD (high definition)
which suggests that the equipment used to record the footages were not the top of
the range at the time and because they were not really developed in the past. This
suggests that the equipment used to record the scenes were not as efficient as
they are today with more modern and developed equipment. They used 35mm
Analog Camera such as Panavision which consists internal reel tape and that
would have been the standard camera quality at the time. By using analogue
camera at that time, it would have created issues during the production process
because of the low quality, low storage and if any mistakes would have been
recorded, the reel tape would have needed to be completely discarded and
cause the scene to be re-recorded again. During post-production, use of moviola
as it was the most popular, advanced and effective tool at that time to edit the
footages. Hence, why the “300” movie is filmed and shown in high definition as they
would have used a digital recording camera. There would be different companies
doing different stuff, for example, one controlling the sound and another for colour.
The sound recording equipment were much better so the words and music would
have been heard better in the film than in the first one. Sonics-DDP IMAX sound
system was used because the tool would provide extremely high sound quality that
would do justice to the film when listening and watching the footage with the sounds.
The technologies used in “300” film were more developed than the ones used in the
1962 film as digital computers developed. It became easier and quicker to edit than
in the past. The film was recorded and edited on computers in HD but also used the
35mm film which then went through the digital process. When the film would be
presented in the cinemas, it would need to been upscale to 2k which would then be
printed perfect. The editing software in the
1960 couldn't use the Autodesk MAYA
software as it wouldn't have been developed
in the past years, used to make 3D models,
the motions captured for instance, for the
creation of the monsters, people would be in
bodysuits and then act out the actions that the
monsters would do the motions that would
show in the movie as the monsters would act
like that. Furthermore, blue screens used but the characters don't wear the colour as
they will not be seen. The dark theme mainly presented throughout the movie is
shown in dark lighting. The first film just has actors speaking with no narrator,
Suela Elezi
Task 2
Unit 25 & 26
whereas second film has actors speaking too but with a narrator speaking in over the
scenes. Also, ​loud external and internal music used which would play in the film, as
diegetic sound which would allow the characters to hear the sound of an object for
instance and include external sound and music, non-diegetic sound which only the
audience would be able to hear in order to add some sound that enhance a scene in
the film. Although, in the first film there was none used. Overall, the lighting
throughout video tends to be dark dull colours showing the original colouring quite
dark.
The distribution and exhibition used for the first film was that it was shown
in the cinemas like drive in cinemas as well. There would be some posters
made about the film that would have been put around the area in order for
people to see and then encourage them to go watch the full whole film in
the cinemas. People would then spend more money to go watch the film
on the big screens. In the past, there were not that many televisions
available in people's homes and if they did have TVs, they would have
only been little as not big flat screen TVs and in HD were not created those times.
Although, the “300” film was presented first in the cinema and if people didn't get to
watch it in the cinema, it was then 6 months later released in DVDs. The audience
appeal was to attract more people to go watch the movie in the cinemas and be
released 6 months later out in DVD which people could purchase a copy of the film
that could be watched at home, whenever and wherever. Digital streaming movies
was available at that time, so people would be able to download or watch the film at
home from a website or programme that would allow them to watch the film or even
download it, for free, and then in 2008 the movie was able to be shown in Blu-Ray.
For “The 300 Spartans” movie, there was not much synergy, not released on other
platforms, at the time. No use of synergy of text and images. Only the film was made
and no other platforms were created from synergy to gain more audience
awareness. Whereas, for the “300” film, there was much more use of synergy such
as, the film was first created from a graphic novel into the movie. Them was divided
into parts, look story before, during and after as known as transmedia, the storyline
transmitted through different platforms. After the movie was released, into sequence
(2014) 300: rise of an empire as sequels. Release of soundtrack and then turned into
video game, like on the PSP. Shows use of clever marketing as the producers of the
film 300 created different platforms to expand more the movie and gain more
audience view.
Suela Elezi
Task 2
Unit 25 & 26
For the social, political and regulatory features, In the 1960s, the Cold War was
happening, between the USSR and USA. The USSR (Russia) a
communist country and the USA a democracy and capitalist
country would threaten one another but no actual fighting
occurred. The USSR wanted to spread communism, everyone
having the same payment and the government control over
everything to make it fair but the USA did not want this.
They argued that people should have their own income and
independence from the government, as represented in the scene
with the Greek counsellors talking with one another. So the film replicated the war in
a way, the Spartans as the USA and the Persians as the USSR.
The regulatory used for both the films is BBFC, created in 1913, states what age is
required in order to watch a specific movie. The 1962 film, BBFCINSIGHT suggests
that the movie contains some mild violence so therefore the age that is convenient
to watch this film is from young ages and above but the children can only watch the
film with an adult, parental guidance. The second film in 2006 has more violence,
profanity and nudity used in certain scenes than compared to the first film. The
BBFCINSIGHT suggests that the “300” film contains strong bloody violence so
therefore the appropriate and suitable age to watch the film must be 15 years and
above, no ages under this number should watch the film. The use of this regulatory
will make sure that the correct target audience will watch the film that will not bring
them any harm and be approved for them to watch.
The social feature used in “The 300 Spartans” movie, shows there was a
representation of women, in which the film was made for mainly the male audience,
using the male gaze theory, due to showing in the scene of the Persian tents,
women dressed in little loose clothing dancing around men. This scene is also
shown to be similar in the second movie, when Greek women, Persian guy said
“woman's tongue is more dangerous than physical sword” said by Persian king.
Emphasising that they are not good people, what they say is harsh. In the 1960s
there was hippie movement. Ellas and Phylon expressing the young love, which
suggested that the young were the future and the age shows the young couple in
their mid-20s which would be represented as the young
people of society would be rebellious and the rest of
characters were from around ages of 40 plus, old and
shown to be educated. All the characters shown in the film
Suela Elezi
Task 2
Unit 25 & 26
tend to be all white with no other ethnic minorities acting in the film. They even used
makeup to darken actors to get a darker tone skin colour to look like the Persians,
rather than including real ethnic minorities with darker skin colour.
However, in the “300” movie, there was more use of ethnic
minorities, like the black messenger, and not all actors
were predominately just white people. Due to the times
becoming more modern,​ different ethnic minorities were
able to play in film rather than only using white people as
shown in the first film and it would be argued that in the
past years, it was more racist towards people who did not
have a white skin colour but not seen as such today.​ The images on the side show
how the first film has only contributed white people as actors but in the second film
there is an actual non-white person acting in the film.
Moving onto the social class feature, “The 300 Spartans” movie predominantly has
white, upper/middle class people playing as the main actors in the film. Also, the
languages used in the film are formal, articulate and use of profanity or strong
language and sexual scenes would have been prohibited. However, there is one
scene where Ellas and Phylon are shown to be romantic and intimate with one
another by she turns him down as she says to him that they should wait until they
are married. This links to Blumler and Kat’z ‘Uses and Gratification’ theory because
this would influence many young people’s thoughts and needs as the social
interaction through experiencing relationships with a partner would teach them what
they would need to do as shown what the characters do in the film. The generation
tends to be the older generation, men from ages of 40 years old and plus.
On the other hand, the “300” movie uses variety of new features in movie such as
different accents, negative and hurting words, use of profanity, as some of the
characters ‘don't care what they say’. Later in the years, the film “300” included more
violence within the battle scenes than shown in the first film in 1962 due to at that
time, the society did not approve of violence, as linked to the hippie movement as
well, along with profanity and nudity, but only a bit of sexual material, a scene where
Ellas and Phylon​ ​peck on the lips but nothing more, were not seen as appropriate to
be shown in videos to the audience. But, in modern times it became more socially
accepted to include these features mainly presented in films. The “300” shows the
uses of blood splattered on the screen and characters using strong language/swear
words.
Suela Elezi
Task 2
Unit 25 & 26
Bibliography
https://www.imdb.com/title/tt0055719/?ref_=nv_sr_1
https://www.imdb.com/title/tt0416449/
https://en.wikipedia.org/wiki/Ralph_Richardson
https://en.wikipedia.org/wiki/Gerard_Butler
https://www.slideshare.net/venkatakishna/imax-technology
https://www.slideshare.net/laurenmorgan/uses-and-gratifications-theory-applied

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Unit 25 & 26 - task 2

  • 1. Suela Elezi Task 2 Unit 25 & 26 The 300 Spartans (1962) VS 300 (2006)  In this document, I will be analysing and evaluating the genre, stars, trends, determinants, technologies, distribution and exhibition, synergy and social, political and regulatory features as the distinctions between the two films. The 300 Spartans film was first released in 1962 whereas the second film, 300, was presented in 2006. The two movies have shown to have some differences to one another even though they follow a similar storyline, the ​Battle of Thermopylae​, when the Spartans had to fight against the Persians. For instance, the 300 movie tends to have fantasy included but not with the 300 Spartans film as they decided to have realistic humanistic characters shown and due to effective digital technologies not develop then but which were used for the second movie as the technologies were developed during that time. The 300 Spartans film is a historical epic and action hybrid genre film consisting of mainly battle fighting scenes which was happening in the past. The film shows conventions which make it historical epic as it included historical context, based on real events that happened a long time ago and epic features used as big battle scenes with a sense of romance contributed as well. This genre was very popular in the 1960s as people would want and desired to see fighting with romance included in a movie that everyone would see at drive-in cinemas as it would have a big screen which everyone could come together and experience watching the movie altogether. On the other hand, the 300 film is also a hybrid genre which consists of two genres such as action and fantasy because the film consists of big fight scenes with some characters that are created as monster-looking type which are created to show the audience scenes that consists of surreal
  • 2. Suela Elezi Task 2 Unit 25 & 26 actors created that take part in the film. Zack Snyder, who wanted to create the film, 300, that was based on a comic that turned into real life, which supports the evidence for the uses on the fantasy based characters. The main characters in the 300 Spartans film were Richard Egan as King Leonidas, Ralph Richardson as the counsellor of Athens, Diane Baker as Ellas and Barry Coe as Phylon and David Farrar as Xerxes, the king of the Persians. Richard Egan was chosen to play the role as the king of the Spartans, he was chosen as he seen to have a fit physique that would be representative of a warrior. He was a successful American actor, an action man who had took part in the WW2. Men wanted to be like him and women adored him. He completed the role of the character as strong and as a leader. Sir Ralph Richardson, was referred to as ‘sir’ as he was older and respected, also as a contribution to his well performance ​through working in films for most of his career​ as ​often played proud patriarchs and authority figures such as given the role in the film as a Greek counsellor.​ Diane baker was the main female actress as she was attractive and young. She had a love story with another character, Phylon. Although, she did not have much of a speaking role as in the past, as women didn't have that much independence yet as they do today, in modern society. In the second film, it mostly featured British actors as Americans became to watch more British movies and were more enlightened of British people. Gerard butler, a British and Scottish actor, played the role as King Leonidas. In order to fulfil the role as the king, he had to train for months with a personal trainer, build a strong, masculine body with his beard sharp and grown out, in order to fully look and be as the character which would have been described with such features. He was also chosen due to playing in numerous other famous films such as “Olympus Has Fallen”, “Gamer” and “P.S. I Love You”. Lena Headey was chosen to play the queen’s role as she fitted the part, being good looking and featured in other famous films such as “The Purge”, “Zipper” and “Dredd”. From looking at both the films, I noticed that the roles were predominantly played by men and with women not having any speaking roles or only a short sentence to say in a scene. In the first film in 1962, there was only a short use of women speaking throughout the whole film, the queen and Ellas had a speaking part but only for a short amount. Other women used in the film would
  • 3. Suela Elezi Task 2 Unit 25 & 26 just stand in the background around the men, such as the scene of the women dancing in side the tents around the Persians and when Ellas and Ray are speaking to one another to show a love story. Also, in the second film made in 2006, the scenes were still mainly given the roles to men, having the most speaking and acting roles rather than giving similar amount of speaking and acting roles to women. However, in comparison to the first film, the second film does have more scenes with the women talking as the times got more modern to have women speaking more in the film, Queen Gorgo speaking to the Greek counsellors and involved in more other scenes. But there is still not that much of her acting as they had to refer to the past years as the movie followed that time line, with women not having much impact in society. Analysing the trends for both films, it shows that in the 1960s, the most popular genre was seen to be historical epic, for instance movies such as “Spartacus (1960)”, “El Cid (1961)”, “Lawrence of Arabia (1962)” and “Cleopatra (1963)”. These movies we watched the most as the audience expected and desired to watch movies that consisted scenes battle fights with a hint of romance too. At that time, the hippie movement was happening who believed in anti-war but along with the Cold War happening too. The Civil Rights movement, also occurring at that time, started by Martin Luther King who was non-violence action and more popular than Malcolm X who promoted violence. In addition, in 2006, it became more digitised, the digital revolutionary as digital communication and consumption of media grew among the years. Furthermore, genres such as action and fantasy at the time were typically popular in movies like “Spider Man”, “Green Lantern”, “Harry Potter” and “Lord of the Rings”. These movies had the most audience views as people wanted to watch new different motions in movies and due to society becoming more digital, producers were able to use more green and blue screens to make films more modern. Financial determinants point out how much money would be spent on making the film. For “The 300 Spartans”, 1962 film, it was close to $1.7 million budget. The most money was spent on big name actors, equipment, props, flying the crew and equipment to Greece as this country was used as the primary location to film the whole film in and the marketing of film, even though there was not much of it and as big, creating posters to show the audience to go watch the film, as done for the second film.
  • 4. Suela Elezi Task 2 Unit 25 & 26 The film used a lot of actors and extras, as if the producers wanted to have 1000 people to play in a certain scene such as in a battle scene, then they would have had to actually have physically, 1000 people come and be recorded in the scene as there were no equipment or technologies like using CGI (​computer-generated imagery)​ to copy and paste people onto a screen rather than having them actually live on the set. For the 2006 film “300”, it was at $65 million for the budget, worldwide 456 million dollars. This budget for this film is bigger than what was used for the first movie because the second movie used more expensive equipment such as spending money on CGI, famous actors, mainly British, more merchandise and marketing such as promoting the film as trailers in cinemas and using synergy to expand the project, and hire studios which most scenes were recorded in but only one scene was recorded outside the studio for the scene with the horses, to look physical and realistic. Blue screens were used for most scenes in the film because the film is mainly presented in dark lighting leading to the use of the blue colour rather than using green screen as the green would normally just present the film in normal lighting. Therefore, due to the producers wanting to present the film in the dark lighting, the blue screen would have been essential to use. As you can see from the image on the right, it first shows how the actors are acting out for the scene that would require a background to be inserted after as the desired background may not have been available in real life but would be created and accessible when editing onto the editing programs in order to complete the scene. The picture shows how after the background is inserted, it is shown in a dark dull colour due to the use of the blue screen rather than the green screen. The characters would only need to act out scenes and then background would be inserted. However, even though during most of the recording for the film in a hired studio, there was one scene used in a real location, for the scene with the horses, when the messenger of the Persians comes to deliver a message to King Leonidas,​ as they needed to record somewhere with an actual location that would be big enough to record the actual movements of the horses in order to make that footage of the horses look realistic.
  • 5. Suela Elezi Task 2 Unit 25 & 26 The “300 Spartans” film is presented in low quality and no use of HD (high definition) which suggests that the equipment used to record the footages were not the top of the range at the time and because they were not really developed in the past. This suggests that the equipment used to record the scenes were not as efficient as they are today with more modern and developed equipment. They used 35mm Analog Camera such as Panavision which consists internal reel tape and that would have been the standard camera quality at the time. By using analogue camera at that time, it would have created issues during the production process because of the low quality, low storage and if any mistakes would have been recorded, the reel tape would have needed to be completely discarded and cause the scene to be re-recorded again. During post-production, use of moviola as it was the most popular, advanced and effective tool at that time to edit the footages. Hence, why the “300” movie is filmed and shown in high definition as they would have used a digital recording camera. There would be different companies doing different stuff, for example, one controlling the sound and another for colour. The sound recording equipment were much better so the words and music would have been heard better in the film than in the first one. Sonics-DDP IMAX sound system was used because the tool would provide extremely high sound quality that would do justice to the film when listening and watching the footage with the sounds. The technologies used in “300” film were more developed than the ones used in the 1962 film as digital computers developed. It became easier and quicker to edit than in the past. The film was recorded and edited on computers in HD but also used the 35mm film which then went through the digital process. When the film would be presented in the cinemas, it would need to been upscale to 2k which would then be printed perfect. The editing software in the 1960 couldn't use the Autodesk MAYA software as it wouldn't have been developed in the past years, used to make 3D models, the motions captured for instance, for the creation of the monsters, people would be in bodysuits and then act out the actions that the monsters would do the motions that would show in the movie as the monsters would act like that. Furthermore, blue screens used but the characters don't wear the colour as they will not be seen. The dark theme mainly presented throughout the movie is shown in dark lighting. The first film just has actors speaking with no narrator,
  • 6. Suela Elezi Task 2 Unit 25 & 26 whereas second film has actors speaking too but with a narrator speaking in over the scenes. Also, ​loud external and internal music used which would play in the film, as diegetic sound which would allow the characters to hear the sound of an object for instance and include external sound and music, non-diegetic sound which only the audience would be able to hear in order to add some sound that enhance a scene in the film. Although, in the first film there was none used. Overall, the lighting throughout video tends to be dark dull colours showing the original colouring quite dark. The distribution and exhibition used for the first film was that it was shown in the cinemas like drive in cinemas as well. There would be some posters made about the film that would have been put around the area in order for people to see and then encourage them to go watch the full whole film in the cinemas. People would then spend more money to go watch the film on the big screens. In the past, there were not that many televisions available in people's homes and if they did have TVs, they would have only been little as not big flat screen TVs and in HD were not created those times. Although, the “300” film was presented first in the cinema and if people didn't get to watch it in the cinema, it was then 6 months later released in DVDs. The audience appeal was to attract more people to go watch the movie in the cinemas and be released 6 months later out in DVD which people could purchase a copy of the film that could be watched at home, whenever and wherever. Digital streaming movies was available at that time, so people would be able to download or watch the film at home from a website or programme that would allow them to watch the film or even download it, for free, and then in 2008 the movie was able to be shown in Blu-Ray. For “The 300 Spartans” movie, there was not much synergy, not released on other platforms, at the time. No use of synergy of text and images. Only the film was made and no other platforms were created from synergy to gain more audience awareness. Whereas, for the “300” film, there was much more use of synergy such as, the film was first created from a graphic novel into the movie. Them was divided into parts, look story before, during and after as known as transmedia, the storyline transmitted through different platforms. After the movie was released, into sequence (2014) 300: rise of an empire as sequels. Release of soundtrack and then turned into video game, like on the PSP. Shows use of clever marketing as the producers of the film 300 created different platforms to expand more the movie and gain more audience view.
  • 7. Suela Elezi Task 2 Unit 25 & 26 For the social, political and regulatory features, In the 1960s, the Cold War was happening, between the USSR and USA. The USSR (Russia) a communist country and the USA a democracy and capitalist country would threaten one another but no actual fighting occurred. The USSR wanted to spread communism, everyone having the same payment and the government control over everything to make it fair but the USA did not want this. They argued that people should have their own income and independence from the government, as represented in the scene with the Greek counsellors talking with one another. So the film replicated the war in a way, the Spartans as the USA and the Persians as the USSR. The regulatory used for both the films is BBFC, created in 1913, states what age is required in order to watch a specific movie. The 1962 film, BBFCINSIGHT suggests that the movie contains some mild violence so therefore the age that is convenient to watch this film is from young ages and above but the children can only watch the film with an adult, parental guidance. The second film in 2006 has more violence, profanity and nudity used in certain scenes than compared to the first film. The BBFCINSIGHT suggests that the “300” film contains strong bloody violence so therefore the appropriate and suitable age to watch the film must be 15 years and above, no ages under this number should watch the film. The use of this regulatory will make sure that the correct target audience will watch the film that will not bring them any harm and be approved for them to watch. The social feature used in “The 300 Spartans” movie, shows there was a representation of women, in which the film was made for mainly the male audience, using the male gaze theory, due to showing in the scene of the Persian tents, women dressed in little loose clothing dancing around men. This scene is also shown to be similar in the second movie, when Greek women, Persian guy said “woman's tongue is more dangerous than physical sword” said by Persian king. Emphasising that they are not good people, what they say is harsh. In the 1960s there was hippie movement. Ellas and Phylon expressing the young love, which suggested that the young were the future and the age shows the young couple in their mid-20s which would be represented as the young people of society would be rebellious and the rest of characters were from around ages of 40 plus, old and shown to be educated. All the characters shown in the film
  • 8. Suela Elezi Task 2 Unit 25 & 26 tend to be all white with no other ethnic minorities acting in the film. They even used makeup to darken actors to get a darker tone skin colour to look like the Persians, rather than including real ethnic minorities with darker skin colour. However, in the “300” movie, there was more use of ethnic minorities, like the black messenger, and not all actors were predominately just white people. Due to the times becoming more modern,​ different ethnic minorities were able to play in film rather than only using white people as shown in the first film and it would be argued that in the past years, it was more racist towards people who did not have a white skin colour but not seen as such today.​ The images on the side show how the first film has only contributed white people as actors but in the second film there is an actual non-white person acting in the film. Moving onto the social class feature, “The 300 Spartans” movie predominantly has white, upper/middle class people playing as the main actors in the film. Also, the languages used in the film are formal, articulate and use of profanity or strong language and sexual scenes would have been prohibited. However, there is one scene where Ellas and Phylon are shown to be romantic and intimate with one another by she turns him down as she says to him that they should wait until they are married. This links to Blumler and Kat’z ‘Uses and Gratification’ theory because this would influence many young people’s thoughts and needs as the social interaction through experiencing relationships with a partner would teach them what they would need to do as shown what the characters do in the film. The generation tends to be the older generation, men from ages of 40 years old and plus. On the other hand, the “300” movie uses variety of new features in movie such as different accents, negative and hurting words, use of profanity, as some of the characters ‘don't care what they say’. Later in the years, the film “300” included more violence within the battle scenes than shown in the first film in 1962 due to at that time, the society did not approve of violence, as linked to the hippie movement as well, along with profanity and nudity, but only a bit of sexual material, a scene where Ellas and Phylon​ ​peck on the lips but nothing more, were not seen as appropriate to be shown in videos to the audience. But, in modern times it became more socially accepted to include these features mainly presented in films. The “300” shows the uses of blood splattered on the screen and characters using strong language/swear words.
  • 9. Suela Elezi Task 2 Unit 25 & 26 Bibliography https://www.imdb.com/title/tt0055719/?ref_=nv_sr_1 https://www.imdb.com/title/tt0416449/ https://en.wikipedia.org/wiki/Ralph_Richardson https://en.wikipedia.org/wiki/Gerard_Butler https://www.slideshare.net/venkatakishna/imax-technology https://www.slideshare.net/laurenmorgan/uses-and-gratifications-theory-applied