PERSONAL BRAND
How to be unique and meet your goal |Brits in Business, November 2015
What
From Napoleon Hill in 1937
selling personal services or ideas: The first book to
boldly ask, "What makes a winner?"
W...
Why: stand out of the crowd!
◦ Because I am worth it!
◦ More seriously… because I want to be recognized as….to
◦ Find a jo...
Who
◦ Leaders and influencers
◦ Entrepreneurs
◦ Professional experts
◦ Job seekers
◦ Artists
◦ politicians
How – 5 major steps to get an
attractive brand
Positioning
◦ Who am I?
-> Vision|values| personal path |skills | knowledge...
How – 5 major steps to get an
attractive brand
Growing my ( network)-> tactics
◦ Develop your network!
◦ Connect to the in...
How – 5 major steps to get an
attractive brand
Taking part in conversations…on the road to influence ( or become a « guru»...
Where
Goal
-> Audience mapping
-> Presence building
->Audience engagement (in conversations)
Taking it to the next level: questions
◦ Can and should I «co-brand»?
◦ My company
◦ My peers
◦ My industry
◦ My communiti...
To remember
Dos
◦ Be truthfull
◦ Transparency is key
◦ Monitor your e-reputation
◦ Consistency in your online presence
◦ P...
Action!
What is going to be your first step?
Be true to yourself and….
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Personal_Brand_Nov15

  1. 1. PERSONAL BRAND How to be unique and meet your goal |Brits in Business, November 2015
  2. 2. What From Napoleon Hill in 1937 selling personal services or ideas: The first book to boldly ask, "What makes a winner?" William Arruda and Brenda Bence : YOU (tm) Your TM or Persona : Who I am? -> my added value Social media leverage effect Facebook, Twitter, Pinterest, Vine, Instagram, etc…
  3. 3. Why: stand out of the crowd! ◦ Because I am worth it! ◦ More seriously… because I want to be recognized as….to ◦ Find a job ◦ Develop my employability (and achieve a fulfilling career) ◦ Position myself as a leader ◦ Market my own company and / or services ◦ Just because I am unique!
  4. 4. Who ◦ Leaders and influencers ◦ Entrepreneurs ◦ Professional experts ◦ Job seekers ◦ Artists ◦ politicians
  5. 5. How – 5 major steps to get an attractive brand Positioning ◦ Who am I? -> Vision|values| personal path |skills | knowledge |achievements ◦ Am I unique? ◦ My goal(s) and current objectives ◦ Who do I serve? -> my audience ◦ What do I say about myself? Building my online presence (profiles) ◦ building my online profiles where my target audience is.. LinkedIn, Facebook, Twitter, G+, etc. ◦ optimising my profiles in term of targeted visibility (keywords)
  6. 6. How – 5 major steps to get an attractive brand Growing my ( network)-> tactics ◦ Develop your network! ◦ Connect to the influencers & biggest networkers ◦ Use 2nd degree leverage effect Crafting and planning my communication ◦ Your «voice» ◦ branding image ◦ compelling message ◦ Your (audience) theme(s) ◦ Plan your messages, articles, etc.
  7. 7. How – 5 major steps to get an attractive brand Taking part in conversations…on the road to influence ( or become a « guru») ◦ Community conversations -> bring added value ◦ 1 to1 messaging ◦ From virtual to IRL!
  8. 8. Where Goal -> Audience mapping -> Presence building ->Audience engagement (in conversations)
  9. 9. Taking it to the next level: questions ◦ Can and should I «co-brand»? ◦ My company ◦ My peers ◦ My industry ◦ My communities ◦ My country…etc
  10. 10. To remember Dos ◦ Be truthfull ◦ Transparency is key ◦ Monitor your e-reputation ◦ Consistency in your online presence ◦ Position yourself clearly and check uniqueness ◦ Grow your network ◦ Feed your audience, on a regular basis ◦ Build strong and productive relationships Don’ts ◦ Lie (nearly eveything can be checked) ◦ Put confidential information ◦ Allow tagging without your consent ◦ Don’t try to sell , you’re not a salesman
  11. 11. Action! What is going to be your first step? Be true to yourself and….

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