My key learnings from Google I/O13 Summary of the main keynotes,G+ products and trends for publishers

1. My key take outs for publishers
Prepared by Marie Sornin
@mariesornin

2. No big announcement but….
“Technology must get out
of the way so we can do
the things we love!”
Search
Predictive, human like solutions
<Google now, Search>
Research & Ventures
<Self driving cars, Fibre, X>
Services
<Music, Maps, Education>
Social
< G+: Human dimension to
Google products>
Mobile & platforms
<Android Play services,
Chrome Pxl, Glass>

3. •
Click to watch extract of the keynote speech (1h51)

4. Comments in notes + click on image for blog on digitalcuisine.net

5. With G+, Google wants to know their users as people to make their web (I.e.
Google) experience better
G+ is the social spine to Google products

6. New Look & Feel and tools
More immersive/ visual & flexible browsing
Offers
Auto Awesome, photo experience

7. Multi platform experience
• Standard G+ Sign on for web &
apps: Connectivity from web to
mobile and mobile to web
– Cross platform sign on: when
users sign in on web +
automatically downloads &
signed in on Android app
• When signing in: 40% of
Android users download the
app over the air! (already signed
in when wanting to use it!)

8. Content recommendations
• Of course, social search annotation (CTR up to 5-
10%)
• Related #: used & related # for more in depth
content discovery + helps build conversation &
engagement
• Interactive sharing (explicit sharing):
• offers should help promote interactive post-
Comment, watch, read…. Increases engagement by
3X (compared to standard +1)
• Surface the right content at the right time: Forbes
has implemented article recommendations on
Android smart phone(like Google now cards):
– Articles are recommended based on 4 segments:
sharing ,popularity, authorship, search
– Easy to integrate within Android app (just like
+1button/ Tweet button)
– Desktop version will come later (Google now for
web)

9. Chat with other pubishers

10. Other nuggets
• An Engineer's Pragmatic Guide to Design: Design
& product build process
• Gamestorming: brainstorming technics to get unstuck for finding the
essence of a concept, envisioning the future, building consensus, thinking through
problems