Presentation used during the second week of eBook Academy, covering the eBook reference interview and introduction to 3M Cloud Library. The Academy is run in 5 week intervals (2 hours per week): Week 1 - Intro to the iPad Week 2 - eBook reference interview and 3M Cloud Library Week 3 - OverDrive and Boopsie app Week 4 - Enki and Axis 360 Week 5 - Zinio, OneClick Digital and Streaming Services (Hoopla, Indieflix)

1. Introduction
Mildred Arencibia - Metadata Librarian
Jocelyn Clark - Electronic Services Librarian
(EH)
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eBook Academy

2. Course Overview
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• 5 week long course
• Objective  To learn to guide patrons around our
digital offerings
 You will learn:
 Basics of downloadable e-book
services
 How to recommend the best
digital service for a patron
 How to find additional help
 Some tips on how to support
technology-based services

3. Why e-books at MCFL?
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 To serve our patrons better
 Readers are also e-readers
 To increase the library’s resources
 To remain relevant technology wise
 To keep ourselves part of the conversation

4. Stats!
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 In 2012, eBook borrowers read an average of 29 eBooks
 Book borrowers read an average of 23 books
 MCFL OverDrive checkouts are up 45%

5. Pew Research
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http://www.pewinternet.org/2014/01/16/e-reading-
rises-as-device-ownership-jumps/
http://www.pewresearch.org/fact-tank/
2014/01/21/overall-book-readership-stable-but-
e-books-becoming-more-popular/

6. Why all eBooks are not Library
eBooks
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While the “Big Five” are now all making ebook titles available to libraries,
they still limit access by pricing and license limitations, and restrict full
purchases.
All operate with a one user – one book model.
 Hachette – No Checkout cap, but initial pricing is 3 times the retail price.
 HarperCollins – Limits to 26 checkouts
 Random House /Penguin – No cap, but increased eBook pricing by
300%
 MacMillan – Titles expire after 2 years/52 checkouts.
 Simon and Schuster – Titles expire after one year – must be re-purchased

7. Our Downloadable eBook
Services
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Service eBooks Audiobooks
OverDrive ✔ ✔
3M ✔ soon
Axis360 ✔
Enki ✔
OneClick Digital ✔
Zinio magazines
We have other ebook services available only online:
Gale, Ebsco, and Safari Tech Books. Great resources, but not covered here.

8. Weekly Overview
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 Week 1 – Reference and 3M Cloud Library
 Week 2 – OverDrive and Boopsie
 Week 3 – Axis 360 and Enki
 Week 4 –OneClick Digital, Zinio and streaming
services

9. E-books and the real question
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Even if the patron’s question is:
“How do I work this thing?”
the real question is:
“How do I become a self-sufficient
reader of e-books?”

10. Staff questions
 How much does this
patron need to learn in order
to be able to do this on his
own?
 How much of that requisite
knowledge can I satisfy right
here, right now, based on my
own skills and the resources I
have at my disposal?
10

11. Reference Interview– Step 1
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Question
Do you have e-books and how do I get them?
Answer
*Hint -- Do a reference interview!
We have several digital services available. Tell
me more about what device you have and what
you are interested in…

12. Home Library  Services
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DIGITAL SERVICE LIBRARIES
3M Cloud Library All Marin County residents
Axis 360 All Marin County residents
Enki All Marin County residents
Overdrive All Marin County residents
OneClick Digital • MCFL
• Belvedere-Tiburon
• Mill Valley
Zinio Digital Magazines • MCFL
• Belvedere-Tiburon
• Mill Valley
• San Anselmo

13. Reference Interview– Step 2
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 
1. Determine  Patron’s device + comfort using
the device + reading or listening interests
2. Recommend  Best platform for device +
interests
3. Show  MCFL Downloads Page
(http://www.marinlibrary.org/books-movies-and-
more/downloads)

14. Reference Interview Tips
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< 5 minutes
• Recommend best service
for their needs
• Show patron where and how to get started on MCFL
Downloads page
(http://www.marinlibrary.org/books-movies-and-more/
downloads)
• Show login with patron’s library card and PIN
• Suggest they try and come back if they need more help.

15. Reference Interview Tips
(cont.)
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5 - 10 minutes
• Show patron how to:
• Browse platform
• Manage account
• Set preferences
• Checkout a title

16. Reference Interview Tips
(cont.)
10 > minutes
• Advanced questions from tech savvy patrons
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• Fill out eBook Support Request Form
http://marinet.lib.ca.us/screens/help_request_ebooks.html
• MCFL E-book Help page
http://www.marinlibrary.org/books-movies-and-more/
downloads/ebook-help
• eBook help with a librarian
http://www.marinlibrary.org/events-and-programs
• Advanced questions from beginning users
• Computer class and/or eBook help with librarian
http://www.marinlibrary.org/events-and-programs

17. 10 Minute Break
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18. Need Help?
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ebranchsupport@marincounty.
org
(No phone support!)