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FACEBOOK 2016 TRENDS
7 Facebook Trends
To Grow Your Business In
2016
Mari Smith
Facebook’s Leading Business Development Expert
#fb2016trends

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3. © 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
FACEBOOK STATS
• 1.55 billion people on Facebook each
month
– 1 billion people on Facebook each DAY
– 88% of users access via MOBILE
– Facebook users check 14x a day
– Average of 41 minutes per day
• 925+ million people using GROUPS
• 50+ million active SMB Facebook Pages
– 2.5 million active advertisers
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Declining Reach
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7
Facebook
Trends
What the trends
mean to you & what
action to take!

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“He [Mark] has a unique ability to hear
what’s not being said.”
~ Sheryl Sandberg

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1. VIDEO Views Increase
• Native video = most reach
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The Rise of Facebook Video
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Explained In A Single Graph
4B 8B views per day! (Up from 1Bn in 2013)

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Facebook VIDEO tips
• Eye-catching movement
• Profiles & pages support animated GIFs
• Profile videos
– Cinemagraphs (Flixel.com)
– Boomerang (Instagram app)
• More immersive: 360 video
– http://360video.fb.com
• Video tools:
– Animoto
– Diptic
– Adobe Post
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2. Facebook LIVE for all
•Game changer!
–Instant native video
–Highest organic reach
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Facebook LIVE
• Coming to personal profiles!
– ~10% of iPhone users in the U.S.
• Verified Pages
– New!
• Previously only via Mentions app
• Subscribe for notifications
• Recording = native video
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Facebook LIVE tips
• Short, compelling title!
• Emojis
• Regular show
– E.g. ScottMonty.com
• Encourage viewers to subscribe
• Edit your video afterwards
– Add a CTA
– Choose a thumbnail
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3. Improved Facebook SEARCH
• Search coming to profiles & Pages!
– Long overdue feature!
– Ensure your posts use proper keywords
– Use Facebook NOTES?
• Launch of ‘Search FYI’
• PLUS, new directories:
– Professional services
• facebook.com/services
– Places
• facebook.com/places
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New local business directories!
• PLUS, new Facebook directories:
– Professional services
• facebook.com/services
– Places
• facebook.com/places
• Search for your business
– Double check your listing
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4. F-COMMERCE + M-COMMERCE

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Facebook will become nearly entirely MOBILE
• In Q3 2015, 78% of Facebook’s $4.3
billion ad revenue worldwide came from
MOBILE
• In Q3 2015, 727M of Facebook’s 1.55Bn
MAUs were MOBILE-only
– 47% of users have never used desktop
– During same period in 2014, was 34%
– (Emarketer)
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M-Commerce
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The Thumb Is In
Charge

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5. More Content Publishing on Facebook
• Instant Articles!
– Load time = 10x faster
– Keep users on site longer
– https://instantarticles.fb.com/
• Is it for you?
– Increased viewers and and sales?
– vs. loss of traffic to your own site
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6. Facebook GROUPS
• Increase in private communities
– People don’t want bosses, competitors, peers
seeing what they post
• “We’ve seen a huge decline in comments, but we’ve seen a huge increase in
our Facebook Groups. That place is mass chaos. It’s insanity, and it’s lots of
fun.” Gini Dietrich, Spin Sucks
• For Sale groups!
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7. MESSENGER for
Business
• messenger.com/business
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23. © 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Facebook Messages
• New tools for Pages
– Response time
• Set your own
– Instant Replies - automatic
• For first time messages
– Away messages - automatic
• Let people know when to expect a response
– Redesigned Inbox
• Public information
– New Activity tab
• Better manage comments
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“M” Digital Assistant
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Instagram Ads
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“Our goal is to
reach a point
where ads are
as relevant and
timely as the
content your
friends share
with you.”
~Mark Zuckerberg
Photo credit: bkmag

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Virtual Reality

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7 Trends: Summary
1. More VIDEO views
2. Facebook LIVE for all
3. Improved SEARCH
4. Increased MOBILE
5. More Content PUBLISHING
6. Private Communities in GROUPS
7. MESSENGER for Business
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Facebook Boost Your Business

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Biggest SMB
Challenges?
– How to create CONTENT?
– How to KEEP UP?
– Where to FOCUS?
– What to DELEGATE?
– Organic vs. PAID?
– How to measure ROI?

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2016 Blast-Off Your
Business Special Offer
www.signup.marismith.com/fbbb
31

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• All-NEW Facebook Business Breakthroughs
Online Training Course
– Reg. $497
• PLUS Inner Circle ONE-YEAR Membership!
– http://signup.marismith.com/fbbb/
– Reg. $97/mo = $1,164
• Total value = $1,600+
• Your price = $499!
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Fast Action BONUSES
1. My 2016 Instant Social Media Content Planning Calendar
2. Master Checklist for Profitable Webinars
3. Step-by-step Email List Building Master Plan
4. Mari’s Top Ten Time-Saving Social Media Tools
5. Mari’s Top Ten Facebook Money-Generating Techniques
Go to: http://signup.marismith.com/fbbb/
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